Successful Brands in Inter Muvies

8/13/2019 Successful Brands in Inter Muvies

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SUCCESSFULL BRAND PLACEMENTS IN

INTERNATIONAL MOVIES

"BRAND PLACEMENT OF "APPLE' IN MOVIE TWILIGHT

SAGA"

As Brandchannel has noted, the Twilight saga is a product placement

monster, inspiring such wild attention to starring brands that lawsuits have

been filed. The series is also a monster when it comes to tracking product

placement, to see a breakdown of all the products seen in The Twilight Saga:

Eclipse,

But first, a little background on Apple and Twilight. The story of Apples

role in the Twilight films is an interesting one when !u"taposed with the

films of other best#known brands, such as $eep, %orsche, &ercedes and

'olvo, raising the (uestion of !ust whether or not the Apple brand may be

clandestinely forcing its way into film roles.

)urthermore, the placement of Apple products was not a meaningless

fleshing out of the Twilight world for the screen* it was in direct contrast to

the original te"t.

GLIMPSE IN THE MOVIE WHERE IT PLAYED ITS MAJOR ROLE

+n fact, in other parts of the Twilight Bella complains about the computers

age and that it is riddled with pop#up ads.- er first mention of the old

computer in the first Twilight book is a plot point demonstrating !ust how


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much her father has made an effort to prepare his home for her. /et, in the

filmed versions, Bella does her online research on a 01,222 &acbook.

%roducts involved in the Twilight saga of films basically get a window to

print their own money. There are whole sites dedicated to scrutini3ing thebrand and source of every product appearing in the films. 4hen Billabong5s

6annah6 !acket was spotted on the Bella character during the 7ew &oon

filming, it caused a run on stocks and the 082 !acket soon showed up on

eBay, going for many times its retail price. And alongside Edward5s 'olvo,

no product is more associated with a Twilight character than Bella5s

&acbook and i%od.

IMPACT OF THE ADVETISEMENT OF APPLE IN THE MOVIE

"TWILIGHT SAGA"


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WEEKLY GROSS:929&++;70

"BRAND PLACEMENT OF "BMW" IN THE MOVIE MISSION

IMPOSSIBLE- GHOST PROTOCOL"


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Because only B&4 offers the type of performance that can outmaneuver a

high#speed chase on international back roads, and skim over the sand dunes

of ?host %rotocol.6

That5s part of the multi#million dollar mission B&4 has chosen to accept

for its tie#in with the upcoming fourth installment of the Tom @ruise actionfranchise. But B&4 is looking to do more than show off a few of its cars

when &4 hits movie theaters in


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6But then they had to wait 2 years to actually get any of that technology.6

+gielko#errlich says of the B&4 technology featured ?host %rotocol,

6That technology is available nowF6

The technology is called @onnected


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Tom @ruise has been involved with concept cars before. +n &inority Ceport,

@ruise famously escaped in a unforgettable futuristic e"us. But as +gielko#

errlich e"plains, the placement failed to do much for e"us because that

concept car never materiali3ed. e points to the Audi in +, Cobot as well, a

pro!ect %ropaganda ?E& has worked on.

+gielko#errlich predicts B&4 will be successful in its gambit because the

i is a real car that consumers 6will see in a few years.6 ;f %ropaganda

?E&5s new partnership with B&4, he adds, 6B&45s vision for product

placement is a challenge. But then it5s always easier to follow than lead.6

WEEKLY GROSS

11&++;70

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Successful Brands in Inter Muvies