Presentation

SUCCESS STORY OF :

Asian Paints

PRESENTED BY-

RAJAT SINGH PGDAM 1ST BATCH

CAME INTO BEING The company has come a long way since its small beginnings in

1942.In 25 years Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India.

The countries that Asian Paints has presence are as follows

South Asia : Bangladesh, Nepal, and Sri Lanka South East Asia : China, Malaysia, Singapore and Thailand Caribbean Islands : Jamaica, & Trinidad Middle East : Bahrain, Egypt, Oman & UAE South Pacific : Australia, Fiji, Solomon Islands

AN OVERVIEW Asian Paints is India's largest paint company & the

third largest paint company in Asia today, with a turnover of Rs 36.7 billion (around USD 851 million). The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 21 countries and has 29 paint manufacturing facilities in the world servicing consumers in over 65 countries.

Forbes Global magazine US ranked 200 Best Small Co.s in the World for 02 & 03 . A survey by 'Economic Times' in Jan 00, ranked Asian Paints as the 4 th most admired

company across industries in India. PE 28.8 52-wk H/L 1125/551 Ashwin Dani V.C. of Asian Paints

Preparing to meet the global challenge

Saudamini Rao

In the next five to seven years we would like to be the fifth largest decorative paint company in the world.

promoting exports to several countries in Africa and the M East.We are ready to meet the challenges posed by the changing scenario in the paint industry and globalization of economies.

The company's vision is to become a major player in several emerging economies around the world, buttressing its position as a strong multinational company.

Interior Photos: Window Coverings

Bathrooms, Powder, Pool Children's Rooms Closets, Workshops, Storage Dining Rooms Entries, Halls, Stairways, Railings Family Rooms Gym, Exercise Home Theaters Spa, Massage, Steam Rooms Sunrooms Window Coverings Kitchens, Cabinets

Competitors in Market

H.M. Bharuka, Managing Director, Kansai Nerolac Paints Limited, Chennai,

Larry Porcellato, CEO of ICI Paints, ...

KPL Paints Femolike Rajdoot

STRATEGY IN MARKET Marketing paints calls for an FMCG kind of strategy. We are

focusing on towns with clusters of villages around them to achieve better rural penetration. The shopping power of a town can be restricted if it does not have a cluster of villages around it.

Apart from the company's existing brands for the rural markets,

'Utsav' and 'Tractor',

Asian Paints is well poised to take maximum advantage of the concessions given to the housing sector and of the growing disposable incomes in rural India.

Occasions Celebrations a strategy kind

Sponsored - : The official Asian Games 2006 mascot, on a wall 15th Asian Games Doha 2006

on November 22, 2006 in Doha, Qatar. ASIAN PAINTS

CONCLUSION

From the above presentation I would like to

conclude by saying that ASIAN PAINT is the

India’s largest & Asia’s third largest paint co.

It is providing the best material & providing

better services for his customers.