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Success factors for the implementation of E-bike logistic services
Instituto Superior Técnico, Universidade de Lisboa
Joana RibeiroECOMM 2014
Cycle Logistics SessionFlorence, 8th May 2014
Pro-E-Bike Project
Intelligent Energy – Europe (IEE)
Contract N°: IEE/12/856/SI2. 644759
Duration (in months): 36
Started: 1st of April 2013 & Finish: 31st of March 2016
Coordinator: Energy Institute Hrvoje Požar
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ConsortiumPartner Country
EIHP HR
ITENE ES
Poliedra IT
Mobycon NL
East Sweden Energy Agency
SI
ECF EU
Sinergija SE
Instituto Superior Técnico
PT
Occam PT
Cicli Lombardo IT
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Problem setting
The White Paper emphasizes the need to “transform the market towards
more energy-efficient vehicles”
Reduction of GHG emissions and fossil fuel consumption
Shift towards low-carbon transport
New and more sustainable mobility culture
Strong engagement of transport agents and Society
Design and demonstration of viable e-mobility business schemes is
fundamental to attract new transport operators into the market
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Project objectives
Reduce congestion & Save energy
Reduce noise and pollution in urban areas
Create new market opportunities for local economy by transformation urban
delivery transport in favour of E- bikes
Development of business plans that will increase the competitiveness of
stakeholders using E- bikes
Proving of positive environmental, economic and social impacts of E- bike
technology on whole society
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Project activities & outputs
Testing and analysing E- bike technology
Info days/ Pilot Actions
Business models to increase competitiveness
Detailed overview of initiatives and technology
E -bike simulation tool (calculating costs &
benefits)
Action plans for cities regarding E-bikes
utilization and incorporation of E-bikes in city
transport strategies
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Project target groups Delivery companies and companies with
their own delivery personnel
Public administration
Local authorities and citizens/passengers
in selected urban areas
E-bike manufacturers and distributors
Cycling and E – mobility associations
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Pro-E-Bike pilot cities
Lisbon
Torres Vedras
Zadar
Valencia
Motala
Moravske TopliceGenova
Heerhugowaard
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Project structure
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Objective of WP5
To build 9 successful business models of urban transport services of passenger and freight using e-bikes.
3 BM Pax
3 BM Freight
3 BM Mixed
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Methodology
TASK 5.3Detailed
analyses of cargo &mixed
businesses
TASK 5.4Construction
of BM
TASK 5.5Validation
TASK 5.1Scanning of successful businesses cases (pax,
freight & mixed)
TASK 5.2Detailed
analyses of pax &mixed
businesses
Pilot Cases (WP6)
WP2 – E-bike current situation analysis
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Business Model
Customer Related
Customer Related
Financial RelatedFinancial Related
ProductionRelated
ProductionRelated
Internalisation of Externalities
ValueProposition
ValueProposition
First step
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Value propositions (VP)
• The Value Proposition is the reason why customers turn to one company over another.
• It solves a customer problem or satisfies a customer need.
Source: Osterwalder & Pigneur (2010)
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Identified VPs (I)
PerformanceLess space needed (parking), Faster than other transport modes (in urban areas), Larger space, Larger range
Cost reductionCheaper in purchase and use, Cheaper in insurance and road taxes, No driving license needed
Customization Bike used for ads
Status Green image of the company, Good for health, Good for the environment
Accessibility Materials & equipment can be transported in areas inaccessible by van/car.
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Identified VPs (II)
UsabilityNo problems with time windows for urban delivery, No problems with low emission zones
Getting the job done
Reliability
Price Cheaper services (or at least at the same price)
Convenience Easier to own yourself, Fun to ride
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Task 5.1 Outputs (I)
• Desktop Research (20 countries) – Europe: 35 cases (MOB) + 2 Serbian cases (ECF)– Africa: 1 case (EHIP)– North America & Brazil: 35 cases (IST)– South America: Report (ECF) – Asia: N/A (MOB) – Oceania: 16 cases (Poliedra)
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Task 5.1 Outputs (II)
• Desktop Research – 89 cases (until now)– Final effort to collect
cases from India, Japan, China & South America
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European countries
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Type of Services
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Thank you for your attention!
Joana [email protected]
http://www.pro-e-bike.org
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