A

I think Nokia Mobile Is a Failure Brand Because Of

COMPLACENCY

As a market leader for over a decade, Nokia didn't really plan for the future as it seemed a bit

complacent with its products. When Apple launched the iPhone in 2007, the first touch

phone, Nokia was still priding in its E-series by when the definition of smartphone had

undergone a tremendous change.

LACK OF INNOVATION

While Samsung comes up with new phones almost every year with a slight modification from

the previous launch, Nokia's Windows phone which came in 2011 lacked some basic

technology essential to drive its sales. Nokia's Lumia series was launched with a bang, but

didn't click. Reasons can be its design, which wasn't as attractive as Samsung phones or the

iPhone.

FROM SYMBIAN TO WINDOWS

Nokia was solely dependent on Symbian till it entered into a partnership with Microsoft recently. But its shift to Windows was considered a tad too late as by then Apple and Samsung had established their dominance.

PRICE

Nokia phone price is always high.

BATTERY

Battery life is not so long as Samsung Mobile or Micromax.

B

I Think Lux Soap Is A successful Brand Because Lux beauty soap is a brand of Unilever and is among the most popular soaps globally. The ranges of products that fall under the brand Lux include beauty soaps, shower gels, hair shampoos and conditioner and other bath additives. Also the strong positioning, marketing and advertising has helped Lux to maintain its position at the top. The soap has managed to get a glamorous feel attached to it as the company roped in superstars to endorse their product and make it premium soap even though it is not so expensive. Lux has always targeted the concept and not a particular gender. The concept is to present soap to consumer that smells nice, enhances beauty and give you a glamorous feeling. The soap advertisement has also roped in celebrities like Shah Rukh Khan for its advertisements in India. The soap has positioned itself as the ‘soap of superstars’ which attracted its market. But with time the product shifted its positioning from ‘soap of superstars’ to ‘need for becoming a superstar’ and also the tag line became ‘bring out the star in you’. Lux has divided itself into two categories of Lux beauty soap and International Lux. Both affordable but targeted market with different appeals. Lux has essentially focused on beauty, glamour and stardom over the years. The pleasant fragrance, colorful packaging and beauty enhancing ingredients etc. have contributed to the success of the brand.

Thanking You,

Prolay Ray

+918335906332