Subscription Service Guide - Astute Marketing Services › wp-content › uploads › ...Subscription Service Guide The AMS subscription service provides live and unrestricted access

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Astute Marketing Services Ltd. 25 Oxford Road, Bournemouth, BH8 8EY, United KingdomPhone +44 (0) 1202 312 400 Email [email protected]

Company Reg. #3556172 VAT Reg. #717519327

Subscription Service Guide

The AMS subscription service provides live and unrestricted access to our IT Focus Database. Create your own tailored market analysis reports with the AMS online portal OR work closely with your dedicated data planner to ensure you get the most out of the IT Focus Database.

Our 52,000 IT decision maker database is the ideal foundation to your marketing campaigns. Download as many extracts as needed for 12 months, tailor your data extracts to suit each campaign, utilise the IT Focus Database as a research arm of your business.

The DATA – Key Statistics and InformationIT Focus Database

52,000 IT Decision Makers

Telephone, Address, Personal Emails

Management + Director Level Profiles

Technical Infrastructure Intelligence

Tele-researched at HQ in Bournemouth

Automated + manual data quality processes

Average 3 month refresh cycle on data

Email validation processes + CTPS Check

Dedicated Account Management + Professional Data Management Support

AMS SUBSCRIPTION SERVICE MODEL

Online Access through AMS portal

Unlimited data extracts

Market analysis reports

Tailored data extracts to suit current systems

Gap analysis reports

Match and append reportsAccess through dedicated

data planner

AMS IT Focus Database:

52k IT decision makers / 30k Organisations 1,700 VARS, MSP’s, ISP’s

+4,500 Decision Makers

Online Research

CTPS Verification

Tele-ResearchProfessional

Database Management

Tailored client requirements overlaid across AMS processes

http://www.astutemarketingservices.com/

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ǡ Number of Employees or Desktops

ǡ Vertical Market

ǡ Number of Servers – Physical/Virtual

ǡ Number of Contact Centre Agents

ǡ Primary PBX Vendor

ǡ Mobile Provider

ǡ Number of Remote Workers

ǡ Number of Flexible Workers

ǡ 1700 IT VARS, MSP, ISP Organisations

ǡ 4500 Decision Maker Conversations

ǡ Telephone, Address, Personal Emails

ǡ Sales, Marketing, Finance, Director Level Roles

Criteria Selections

IT Channel Database

Example Data List Selections

ǡ Storage Vendor

ǡ Data Storage by TB

ǡ LAN Vendor

ǡ Security Vendor

ǡ Video Conferencing Vendor

ǡ Number of Sites

ǡ WAN Provider

ǡ Tele-researched at HQ in Bournemouth

ǡ Average 3 month refresh cycle on data

ǡ Automated + manual data quality processes

ǡ Email validation processes + CTPS Check


Cisco Partners - UK Wide

1,040

Partner Leavel Companies - UK Wide

1,627

Microsoft Partners - UK Wide

708

Distribution Level Companies - UK Wide

81

Microsoft Partners - UK Wide

708


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Match and Append Projects:

Empty cells create challenges to segmenting data accurately and when attempting to calculate the volume of records your business holds in a target criteria. Furthermore white space reduces telemarketing efficiency as teams spend time researching information in place of calling.

Reduce the white space in your database using our match / append service:

Account and Contact ID’s are utilised to make the updating of information within your current systems quick and easy.

Example gaps – are you seeing this within your database?

This service is heavily used by clients looking to populate target lists of organisations gathered at exhibitions, trade shows or just to boost the target patch of a sales person.

Professional Data Management Support


ǡ Perform data matching exercises against professionally managed databases

ǡ Analysis reports are produced to highlight the volume of white space that can be populated

ǡ Selection process to purchase appends only for companies that are in your target space ANS information appends you will actually use

ǡ Append file is delivered across and applied onto your current marketing database

Company Name Address Post Code Company Telephone Nature of BusinessNumber of Employees

ABC LTD39-41 Charing Cross

RoadWC2H 0AR Professional Services

24/7 PLC 901-1000

TED LLP26-30 Upper

Marlborough RoadAL1 3UU Professional Services

NO 1 LTD 01707263232Retail and

Distribution201-300

GLOBAL PLC Handley Page Way AL2 2DQ 401-500

CORPORATE 10 LTD 01707394444 Manufacturing


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Gap Analysis Report:The AMS gap analysis report compares and contrasts the volume of data held within your current marketing / customer database against the database held by AMS and if necessary selected partner bases. The aim is to understand how much coverage you hold within a specific target market in comparison to actual size of the market to help identify your gaps.

We then produce an insight report to show where these gaps exist and to offer guidance on next steps of action.

Insight Report:


CountriesTotal Companies in Target Market

Current Coverage GAP Current Coverage %

GAP In Coverage

UK 6,000 4,500 1,500 75.00% 25%

Germany 7,500 6,250 1,250 83.33% 17%

France 4,500 3,750 750 83.33% 17%

Italy 3,500 2,750 750 78.57% 21%

Spain 3,500 3,000 500 85.71% 14%

Total 25,000 20,250 4,750 81.19% 19%


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Subscription Information

ǡ Provide AMS with your current customer lists, top prospect lists, opt-out lists

ǡ We will ensure that these organisations are not included in any data supplied for your prospect marketing campaigns

Data suppression management

AMS – Online Portal Snapshots

Market Coverage

GAP in Coverage 19%

Current Coverage% 81%


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Subscription Information

AMS help support our new business activities with accurate, intelligent and high quality data which is fundamental to the success of our campaigns.

£17,500 - Quarterly Payment Options Available

AMS deliver and manage the process of data supply for channel campaigns and play an important role in the effectiveness of our lead generation activity.

The most important aspect to lead generation, AMS data and data management.

Astute Marketing Services is my preferred B2B data provider. With high-quality, well-segmented contact information it forms the basis of our outbound communication. For me the VAR information available is the icing on the cake.

As part of our UK market entry drive, we teamed up with Astute Marketing Services to provide data consultancy and data provision services. We have found their data extremely accurate. Our relationship manager went the extra mile to work with us on drilling down into their data set until we got our exact requirements. The service provided by Astute has helped us drive our business strategy in the UK.

Testimonials

Summary ǡ Full access to the AMS IT Focus Database + Online Portal Access

ǡ Full data management support + assigned data planner

ǡ 50,000 IT decision makers, technical company profiles, telephone cleansed information

ǡ 1,700 VARS, MSP, ISP organisations

AMS Video Testimonial https://youtu.be/obRK6KF3_Fg

More Custmers’ Testimonial on Data https://youtu.be/wmDLVL7_4NM


https://youtu.be/ohL0cLY9k14

Documents

Subscription Service Guide - Astute Marketing Services › wp-content › uploads › ...Subscription Service Guide The AMS subscription service provides live and unrestricted access