Subhanshu ion PPt

8/8/2019 Subhanshu ion PPt

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´analyze the customer preference and

satisfaction towards pepsico··

Under the guidance of Prepared byMr. Vikram Singh SUBHA



COMPANY PROFILE



�TYPE > PUBLIC

�INDUSTRY > FOOD & BAVERAGES

�FOUNDED > NEWBERN NORTH CAROLINAU.S (1890)

�FOUNDER(S) > CALAB BARDHAM

�HEADQUARTERS > PURCHASE NEW YORK, U.S

�AREA SERVED > WORLD WIDE

�KEY PEOPLE > INDIRA NOOYI (chairman & C.E.O)



HISTORY OF PEPSICO

` Born in the Carolinas in 1890, Pepsi has a long and

rich history. The drink is the invention of CalebBr adham (left), a phar macist and drugstore owner in

New Bern, North Carolina. The summer of 1890, as

usual, was hot and humid in New Bern, North

Carolina. So a young phar macist named Caleb

Br adham began experimenting with combinations of

spices, juices, and syrups trying to create a refreshing

new drink to serve his customer s.



`

The business began to grow, and on June 16,1903, "Pepsi" was officially registered with the

U.S. Patent Office. That year, Caleb sold 7,968

gallons of syrup, using the theme line

"Exhilar ating, Invigor ating, Aids Digestion.





` Statement of research objectives start when

problems are identified. There are some problemsbeing identified such as br and awareness, quality

awareness, f actor s influence the choice of customer,

br and advertisements and more.

` Whether people actually like Pepsi because i t is

sweeter than any other. (less strongest)

` To what extent the consumer s use Pepsi

(Consumption)



` What f actor s influence the selection of Pepsi?

` To what extent is Pepsi right for health?

` Is the people still afr aid of pesticides?

` To be the number one br and what should the

company do?





Population VARANASI

Sampling Size 100

Sampling Unit Students

Working Employees

House wives



` Research methodology is a way to

systematically solve the researchproblems. It may be under stood as a

science of studying how research is

done scientifically.



` What data collection methods were used?

` Primary Data

` Secondary Data

` Survey



Regularly often Occasion

ally

30 50 20

0

10

20

30

40

50

60

1 2 3 4

How often do you take pepsi product?



` Up to what extent do you think that Pepsi product is right for

health ?

Yes No

60 40

0

10

20

30

40

50

60

70

1 2 3



` Strength> Pepsi Company is a well known and world f amous company with high profile

turnover is not only but also well-established and reputed company.

> High Promotion of experienced staff is at a key position.

Weaknesses

> Lacks of coordination between executives and retailer s.

> Limited publicity in particular areas.

Opportunity

> Consumer s are showing increased interests in PEPSI products.

> Pepsi can explore its distribution network in interior area also.

Threats> Big competition from Coke.



`Suggestion :

` Pepsi Company has bright future but it is clear that there is a very tough competition between Pepsi and Coca cola company so there are some suggestion which can be helpful for the Pepsi

company.

` There should be proper and regular delivery of products.

` company should regularly check their cooling

equipments , which are distributed in the market.



CONCLUSION

` My survey was related to both some part of urban andsome part of rur al areas in Var anasi region. I have

completed my survey under different dealer s. There is

good demand of Pepsi in the region. After completion

of my survey, I reached to this conclusion that in theurban areas many customer s are br and loyal but in

rur al areas they are not too much br and loyal. Sale of

the soft drinks is also depend upon the good

relationship between distributor s and retailer s.



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Subhanshu ion PPt