style_design_guide_2016_final_digital_low

2015 Edition

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2015 Edition

Style+Design2 0 1 6

We lead by design. Everything we do has a purpose. We aim to enhance

the entire visual experience at every touchpoint across the Brand.

The Standard

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Traits

We like simple, clean and smart design. We measure the success of all creative by three criteria: does it engage, enrich, or help communicate the right message? Apply these guidelines and tips to build and evolve a cohesive look & feel across all visual channels for the Brand.

Fun Human AchievableOpen English is a symbol of hope and opportunity.We are casual, cool, and sophisticated – and we’re revolutionizing the way people learn.

STYLE GUIDE10

Opportunity AwaitsENGAGE. ENRICH. EDUCATE.

We like simple, clean and smart design. We measure the success of all creative by three criteria: does it engage, enrich, or help communicate the right message? Apply these guidelines and tips to build and evolve a cohesive look & feel across all visual channels for the Brand.

Opportunity AwaitsENGAGE. ENRICH. EDUCATE.

We like simple, clean, and smart design. We measure the success of all creative by three criteria: does it engage, enrich, or help communicate the right message? Apply these guidelines and tips to build and evolve a cohesive look & feel across all visual channels for the Brand.

Story

In 2007, we launched a groundbreaking product with the goal of giving students the most effective and affordable way to learn English from the comfort of their home or office. We built our model based on native English speaking teachers and multimedia content, eliminating the traditional barriers to learn a language: traffic, non-native teachers, outdated textbooks. We created Open English, a complete online learning solution with 24/7 access that quickly became the best English learning platform in the world. Open English has escalated like no other online language school since its inception, with an unprecedented explosion in the climbing number of enrolled students and the best part is, we’re just getting started.

Open EnglishONLINE. LEARNING. SOLUTION.

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MarkLogo

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TypographyTypeType Hierarchy

25-29

ColorPrimary and SecondaryColor Palette

30-37

ImagesPhotographyImages

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ProductImagesLessons

45-65

MarketingSocial MediaPrintOE.comEmail / AdsBlog

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WebFontDesignButtons

Content.

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The Mark

THE MARK | LOGO

Logo History

In the summer of 2012, Open English partnered with Chermayeff & Geismar and Haviv, one of the most recognized identity & brand design firms in the world, to conceive our NEW visual identity.

Chermayeff & Geismar is a pioneering graphic design firm with an innovative portfolio stretching over half a century. They specialize in the development of trademarks, print and motion graphics, exhibitions, and art in architecture. The firm’s global reach in Europe, Asia, Latin America, and the Middle East places Open English in the world

stage with the deployment of LP2.0 and its new visual identity. At first sight, this mark is quite simple. It is also appropriate and, most importantly, memorable. These three features give our Logo the ability to burn into your mind.

The suggestions of the design structure are precise and fitting: is it a window? a door? a computer screen? The Open English logo can be all three; and that’s its beauty. Its success is bringing hope and opportunity to our students.

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Mark Sizing Detail

THE MARK | LOGO

We all know that behind every well-placed Open English mark lies a well-informed brand ambassador who always makes the right decision. Follow these instructions to make our mark stand out:

x

.25x

.25x

.25x

.25x

x

x - Height of LogotypeKeep the designated area free of any graphical elements

MINIMUM HEIGHT.375in

9.525mm

THE MARK | LOGO

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Do’s and Don’ts

THE MARK | LOGO

Correct Logo Usage

Need to know how to correctly place the Open English mark? Follow these simple diagrams below and you will be on your way:

THE MARK | LOGO

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02

03

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Correct Logo Usage

1. This is the perfect example showing the mark in a white background using the respective color guidelines.

2. This is the proper way to have the mark in a black background along with the proper color guidelines.

3. If using a gradient, choose a color that will let the Open English mark stand out.

4. When using the mark in black, use a solid white background to represent the mark.

5. When using the mark in white, use a solid black background to represent the mark.

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Incorrect Logo Usage

THE MARK | LOGO

Do’s and Don’ts

Incorrect Logo Usage

6. Scale the logo unproportionately.

7. Change the color of the original logo.

8. Add extraneous effects to the logo. This includes, but is not limited to, bevel and emboss, lighting effects, and drop shadows.

9. Place the logo in a busy background. They ususally don’t mix.

10. Add titles/text to the logo.

THE MARK | LOGO

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10 THEEVENT

Need to know how to avoid misplacing the Open English mark? Follow these simple diagrams below and you will be on your way:

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Content.

TYPOGRAPHY10

OverviewThe consistent use of type gives Open English a unified apperance across all mediums. Each type brings a certain tone to each design in order to provide a rich and valuable experience through our brand.

THE TEXT | TYPE THE TEXT | TYPE

Marketing TypefaceBrandon Grotesque is our main typeface for marketing purposes only.

Brandon Grotesque | 21/36pt | No Tracking

ABCABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere erat a ante venenatis dap ibus posuere velit aliquet.

Brandon Grotesque Light | 18/36pt | No Tracking


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer po-suere erat a ante venenatis dapibus posuere velit aliquet.

Brandon Grotesque Regular | 11/21pt | No Tracking


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

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THE TEXT | TYPE

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Marketing TypefaceProxima Nova can be a little sensitive of its height, so keep that in mind and keep all your titles in uppercase and lowercase.

Proxima Nova Bold for Titles | 21/36pt | No Tracking



Proxima Nova Light for Titles | 18/36pt | No Tracking



Proxima Nova Regular | 11/21pt | No Tracking



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THE TEXT | TYPE

Marketing TypefaceProxima Nova is our primary typeface for web purposes.

Proxima Nova Bold for Titles | 21/36pt | No Tracking



Proxima Nova Light for Titles | 18/36pt | No Tracking



Proxima Nova Regular | 11/21pt | No Tracking



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Marketing TypefaceOpen Sans is our secondary typeface for web purposes only.

Open Sans Bold for Titles | 21/36pt | No Tracking



Open Sans Light for Titles | 18/36pt | No Tracking



Open Sans Regular | 11/21pt | No Tracking



THE TEXT | TYPE

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Marketing TypefaceRoboto Slab is our secondary typeface for web purposes only.

Roboto Slab Bold for Titles | 21/36pt | No Tracking



Roboto Slab Light for Titles | 18/36pt | No Tracking



Roboto Slab Regular | 11/21pt | No Tracking



THE TEXT | TYPE

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THE TEXT | TYPE

Marketing TypefaceArial is our tertiary replacement typeface for web purposes only.

Arial Bold for Titles | 21/36pt | No Tracking



Arial Regular | 11/21pt | No Tracking


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer pos-uere erat a ante venenatis dapibus posuere velit aliquet.

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THE TEXT | TYPE

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THE TEXT | TYPE

Typography NumbersMuseo Sans 300 is our main typeface for number use purposes only.

Opening the ExperienceThe Story Behind the brand

Lorem ipsum dolor sit amet, consec-tetur adipiscing elit. Vestibulum im-perdiet turpis semper orci egestas id sagittis justo condimentum. Morbi eget risus eget lacus laoreet vulputate. In-teger aliquam leo in nisi. Praesent sed nisl laoreet leo sodales vestibulum. sed dapibus sem.

Proxima Novain Upper and Lower case 21/72pt | no Tracking

Proxima Nova Light in Upper and Lower case18/72pt | no Tracking

Proxima Nova Regular for text 16/21pt | no Tracking

Museo Sans 300 for numerals 11/18pt | no Tracking

0123456789

0123456789

Typography and Hierarchy ExampleMuseo Sans 300 is our main typeface for number use purposes only.

Museo Sans 100 | 12/18pt | Tracking 15

Teacher

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

Museo Sans 300 | 12/18pt | Tracking 15

Teacher

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

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COLOR10

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Color

OverviewColors say a lot; it is important to work with different schemes to create the perfect palette. Through our chosen colors, we clearly communicate who we are: energetic, trustworthy, and inspirational. Together or independently, the Open English colors send the right message.

Colors say a lot; it is important to work with different schemes to create the perfect palette. Through our chosen colors, we clearly communicate who we are: energetic, trustworthy, and inspirational. Together or independently, the Open English colors send the right message.

THE COLOR | COLORTHE COLOR | COLOR

The Logo ColorsOpen English Blue

The Open English logo uses two distinct colors when set on a black or a white back-ground. The mark is available for print and screen use in EPS, PDF, PNG, and JPEG. Contact [email protected] for access to downloadable files.

01. For use with a White Background

RGB 0-132-255 CMYK 100-20-0-0

HEX 0084FF Pantone PROB BLUE C

RGB 0-105-224 HEX 0069DF

02. For use with a Black Background

RGB 0-151-255 CMYK 100-20-0-0

RGB 0-110-208 HEX 006ED0

HEX 0097FF Pantone PROB BLUE C

Mark Color Details

x

.25x

.25x

.25x

.25x

x

x - Height of LogotypeKeep the designated area free of any graphical elements

MINIMUM HEIGHT.375in9.525mm

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THE COLOR | COLOR

The Secondary Color PaletteSpecs

These colors bring out the best in our bright, fun, and playful color scheme. Use them to enhance the FUN in the Open English experience.

RGB 241-40-193CMYK 15-85-0-0

RGB 255-95-0 CMYK 0-77-100-0

RGB 206-222-0CMYK 24-0-100-0

RGB 37-202-211 CMYK 65-0-21-0

HEX F128C1 Pantone 807C

HEX FF5F00 Pantone 165C

HEX CEDE00 Pantone 389C

HEX 25CAD3 Pantone 319C

The Primary Color PaletteSpecs

01. Fun Yellow 02. Achievable Green

03. Human Blue

05. Light Gray

07. Black

06. Mid Gray

08. Dark Gray

04 Hope Blue

RGB 239-189-8CMYK 7-25-100-0

RGB 161-194-59 CMYK 42-6-99-0

RGB 20-108-178 CMYK 89-57-2-0

RGB 243-243-243 CMYK 3-2-2-0

RGB 0-0-0 CMYK 100-100-100-100

RGB 130-130-130 CMYK 51-43-43-7

RGB 77-77-77 CMYK 65-58-57-37

RGB 103-178-231 CMYK 55-16-0-0

HEX EFBD08 Pantone 123C

RGB 180-138-0HEX B48900

RGB 94-129-0HEX 5E8100

RGB 0-75-141HEX 004B8C

RGB 0-102-150HEX 006696

RGB 217-217-217HEX D9D9D9

RGB 162-160-159HEX A1A09F

RGB 34-33-33HEX 222120

RGB 95-94-93HEX 5F5D5D

RGB 184-0-143HEX B8008F

RGB 204-52-0HEX CC3400

RGB 148-167-0HEX 93A600

RGB 0-157-167HEX 009DA7

HEX A1C23B Pantone 584C

HEX 146CB2 Pantone 307C

HEX F3F3F3 Pantone 656C

HEX 000000 Pantone 426C

HEX 828282 Pantone 877C

HEX 4D4D4D Pantone 425C

HEX 67B2E7 Pantone 292C

THE COLOR | COLOR

The Secondary Color PaletteSpecs

The Primary Color PaletteSpecs

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These colors are used to complement the main Open English blue hues in order to create the visual brand experience.

THE COLOR | COLOR

Color Scheme Hierarchy

The Open English primary and secondary color palettes with the hierarchy scheme.

Social MediaOpenEnglish.com, LP2 PlatformSocial Media, Marketing Purposes

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THE COLOR | COLOR

Color Scheme Hierarchy

The Open English Colors can be applied to all creative. Our Primary Colors are Open English Blue used in our logo; Fun - Yellow; Human - Blue; Achievable - Green; and Hope - Blue.

Our Secondary Colors are: Fuchsia - Pink; Cerulean - Blue; Tangerine - Orange; and Chartreuse - Yellow. Lastly, our Supporting Colors help complement all creative sim-ply and effectively with neutral shades, tints, and tones by using Light Grey, Dark Grey, Charcoal, and Black.

We use our Primary Color Palette most frequently in all visual components; these are our anchor colors and compliment the Open English Logo & Branded Imagery. The use of our Secondary Color Palette is reserved for special projects, social media, and hello. the Open English blog. These colors can be used alone or can be combined with our anchor colors to add more variety to a complex project or campaign.

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IMAGES10

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THE IMAGES | PHOTOGRAPHY IMAGES

Choosing Photography Fun. Human. Achievable

It’s really simple. We want to convey a sense of inspiration with every photograph that is used in materials. They should also depict a fun, natural atmosphere with people in it.

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On Brand Photography

Lighting, Clarity, Depth of field, Vibrant colors, Warmth

Workstation

People

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Travel

City / Landmark

On Brand Photography

Lighting, Clarity, Depth of field, Vibrant colors, Warmth

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Imagery Do’sStriking a pose? Follow these simple steps and choose a photo that begs to be seen.

01

02

03

05

06

Correct Photo Usage:

1. This is photography at its finest. Follow this standard and succeed.

2. Photographs that suggest human emotions are always welcome.

3. Online is the best way to learn English. Let’s show it.

4. Choose images that show people in friendly, safe environments.

5. Use images of students learning from home.

6. Natural settings with computers are a plus!

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Imagery Do’sStriking a pose? Follow these simple steps and choose a photo that begs to be seen.

01

02

03

05

06

Correct Photo Usage:

1. This is photography at its finest. Follow this standard and succeed.

2. Photographs that suggest human emotions are always welcome.




6. Natural settings with computers are a plus!

04

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Imagery Don’tsThese are the images that should be avoided.

Incorrect Photo Usage:

1. If you are resizing the photo, make sure to use correct proportions.

2. Avoid black and white photographs. We want to let the colors shine.

3. While background settings look great, we need the human touch.




Photography Downloads For access to high-resolution photos, please contact us at [email protected].

01

02

03

05

06

04

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Students Imagery ExamplesThe students images should portray learning from home, or comfortable environments. For image downloads please contact us at [email protected].

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Our Website CharactersThese are the openenglish.com teachers and students. For image downloads please contact us at [email protected].

Teachers

Advisors

Students

Jenny

Anna

JuanDavid

Sheila

Fiorella Carlos

AndresDiana

Adam

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PRODUCT | IMAGES LESSONS CHARACTERS

ProductImages

The recently redesigned learning platform boasts an all-new curriculum, mobile access, optimized study paths and more teacher interaction than ever before. We are ready to service hundreds of thousands of students with our new and improved learning platform.

Study Plan

Live Classes

Practice

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,

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ProductImages

Open English developed the Weekly Study Plan as a solution to students’ common question – “what’s next?” The Weekly Study Plan guides students through an optimal combination of the 3 major activities of our curriculum – live classes, lessons and practice exercises. This tool helps to keep students on track so they are able to fulfill each learning objective before moving on to another concept. Completed activities turn blue, which is a great visual tool for students to focus on the next step.

Study Plan Practice


ProductImages

Open English developed the Weekly Study Plan as a solution to students’ common question – “what’s next?” The Weekly Study Plan guides students through an optimal combination of the 3 major activities of our curriculum – live classes, lessons and practice exercises. This tool helps to keep students on track so they are able to fulfill each learning objective before moving on to another concept. Completed activities turn blue, which is a great visual tool for students to focus on the next step.

Study Plan Practice

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ProductImagesSimply put, Open English’s goal is to help students succeed. With this goal in mind, Open English is on a quest to deliver the best service through continuously improving its learning platform. After observing over 100,000 students learn with our initial learning platform, we have developed and refined an innovative system to make human interaction more efficient and effective.

Live Classes News Reader

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ProductImages

Live Classes News Reader

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ProductImagesOnce students complete the Open English Placement Test, they are placed in the appropriate level to begin taking lessons. Each level is a combination of unlimited live classes, 60 lessons and hundreds of practice exercises. These learning activities are organized within weekly study plans and provide the appropriate mix of learning content. The Weekly Study Plan is estimated to be 3 – 3 ½ hours of work and is located directly on the Home page.

Lessons

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PRODUCT | IMAGES LESSONS CHARACTERS PRODUCT | IMAGES LESSONS CHARACTERS

ProductLessonsOpen English has developed eight English competency levels, where level 1 represents “brand new” English students and level 8 represents those who may be considered “bilingual”. Each Open English level is aligned with the equivalent levels on the Common European Framework of Reference for Languages (CEFR). There is additional functionality within the lesson page to enhance the students’ learning experience: Common Questions, and My Notes.

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ProductCharacters

These are the Open English lessons characters

THE HOSTAmy the host / on screen personality (Female)• Visits each city to discover all the popular attractions, shops and hot spots • On free time she plans parties for friends and clients in the city• Always has her smartphone with her • Knows lots of people in many cities • Dresses very hip, casual sleek • Traits: Adventurous, creative, thoughtful, charming

THE PHOTOGRAPHERJames the photographer / On screen personality (Male):• Writes about photography, and the latest trends in technology • Likes to photograph portraits, and landscapes• Likes visiting different cities• Dresses in hip, business casual • Traits: outgoing, active, passionate about photography

THE STUDENTSara the college student (Female) • Aspires to be in the entertainment industry. • Likes to study online • Stays current with pop culture trends • Always has her laptop • Dresses in jeans and nice blouses • Traits: warm, energetic, curious

CHEF AND FOODIEZack the chef/foodie/on-screen personality (Male): • Eats and writes about food the classy, hip, new restaurants in the featured cities • Likes trying new foods • Likes to ride his bike to work • Dresses in hip, business casual • Traits: outgoing, active, passionate about food

Amy

James

Sara

Zack


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MARKETING | SOCIAL MEDIA PRINT OE.COM EMAILS / ADS BLOG

MarketingSocial MediaSocial Media efforts at Open English strive to create content that attracts attention and encourages its readers to share it with their social networks. Therefore, it constantly changes its graphics and style but always stays on-brand.

Design Examples 2016

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Social MediaFacebookWith 1.44 billion monthly active users, Facebook is the world’s largest social network.

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Facebook Image Guidelines• Use PS Save for Web Feature• Images with a logo or text may be best as a PNG file

Facebook Image Dimensions• Cover Photo – 851 x 315 pixels• Mobile Save Area Cover Photo – 563 x 315 pixels• Profile Picture – 180 x 180 pixels. (Displays 160 x 160 on Desktop)• Post Images – 600 x 600 pixels. (Click to Web: Multiple Product)

FacebookPlatform Specs

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Social MediaTwitter

Twitter is one of the social media networks that our customers will most often use to discuss the Open English brand.


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TwitterPlatform Specs

Twitter Image Guidelines

Twitter Image Guidelines

• Profile Photo – 400 x 400 pixels. (Displays 200 x 200 pixels)• Header Photo – 1,500 x 500 pixels• Post Image Maximum to appear expanded 1024 x 512 pixels

• Square Image – recommended 400 x 400 pixels• Maximum file size 2 MB• JPG, GIF, or PNG

In order to make sure that Twitter is displaying the portion of the photo you want followers to see, make sure the width of your image fits the minimum require-ments and that your content is horizontally centered.

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With 364 million users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for Open English to source great employees and to connect with other industry leaders.

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Social MediaLinkedIn



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LinkedInPlatform Specs

LinkedIn Image Dimensions

LinkedIn Image Guidelines

• Cover Photo – 851 x 315 pixels• Mobile Save Area Cover Photo – 563 x 315 pixels• Profile Picture – 180 x 180 pixels (Displays 160 x 160 on Desktop)• Post Images – 600 x 600 pixels (Click to Web: Multiple Product)

• Use PS Save for Web Feature• Images with a logo or text may be best as a PNG file


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Social MediaInstagramInstagram is one of the most popular photo-sharing social networks with a user base of over 100 million.


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InstagramPlatform Specs

Image Dimensions

Instagram Image Guidelines

• Cover Photo – 851 x 315 pixels• Mobile Save Area Cover Photo – 563 x 315 pixels• Profile Picture – 180 x 180 pixels (Displays 160 x 160 on Desktop)• Post Images – 600 x 600 pixels (Click to Web: Multiple Product)

• Use Photoshop’s Save for Web feature• Images with a logo or text may be best save as a PNG file

Instagram is a great platform to share fun or creative photos that show what Open English is all about.


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Social MediaGoogle+Google+ is an important site for Open English not just because of the social aspect, but also due to the fact that Open English’s Google+ account is also tied to the search engine itself.



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Google+Platform Specs

Google+ Image Guidelines

Google+ Image Dimensions• Profile Picture – 250 x 250 pixels• Cover Image – 1,080 x 608 pixels• Shared Image – 497 x 373 pixels• Shared Link – 150 x 150 pixels

• Appears in home stream and on page at a width of 426 pixels (height is scaled)

• Minimum width of 497 pixels (will scale the height for you)• Maximum upload 2,048 x 2,048 pixels• Shared Link – 150 x 150 (thumbnail)

Google+ images are the main attraction on our page, so choose your photo wisely! It’s a great opportunity to showcase the product and services that Open English has to offer.


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Social MediaYouTubeYouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices.


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YouTubePlatform Specs

Video Requirements• Videos must maintain a 16:9 aspect ratio• In order to qualify as full HD, your dimensions must be at least 1,280

x 720 pixels

More than 1 million brands have already realized that YouTube is a great opportunity to reach their fan-base.


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YouTube Dimensions• Channel Cover Photo – 2,560 x 1,440

• Tablet display: 1,855 x 423• Mobile display: 1,546 x 423• TV display: 2,560 x 1,440

• Video Uploads• Videos must maintain a 16:9 aspect ratio• In order to qualify as full HD, your dimensions must be at least

1,280 x 720 pixels


MarketingPrint


Innovation starts here.

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MarketingPrint


Innovation starts here.

MARKETING | SOCIAL MEDIA PRINT OE.COM EMAILS ADS BLOG

MarketingPrint

Print Ads request are summited to the Creative Department with all the proper requirements (brief, specs, etc.). Here are samples of print ads.

Design Examples

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MarketingPrint

Print Ads request are summited to the Creative Department with all the proper requirements (brief, specs, etc.). Here are samples of print ads.

Design Examples


Marketingwww.openenglish.comGraphics

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MarketingEmail Blast

!

SUSCRÍBASE HOY !

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MarketingEmail BlastOpen English Email Blast

Ad Campaigns

!

SUSCRÍBASE HOY !



Open English Email Blast



Open English Email Blast

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MarketingGDNOpen English Social Media Ads

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hello.The Open English Blog

Blog PostsHere are 3 examples of blog images for hello.

Healthy Habits Taking A Trip Award Season

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Healthy Habits Taking A Trip Award Season



Welcome to hello. by Open English. We will inspire you, challenge you, and always make you think. We are not just a blog, we are a community of learners, dreamers, and innovators united by a passion to share the English language with the world. Visit our hello. blog weekly to learn, practice, and grow with Open English.

Travel Work




Welcome to hello. by Open English. We will inspire you, challenge you, and always make you think. We are not just a blog, we are a community of learners, dreamers, and innovators united by a passion to share the English language with the world. Visit our hello. blog weekly to learn, practice, and grow with Open English.

Travel Work


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hello.The Open English Blog ImageryThe imagery for the Open English blog should be vibrant and current. The people should look friendly, the places should come alive, and the subjects should be clear and interesting. The design + style of our imagery should be global, because English is a global language. We place emphasis on Latin America, Brazil, and the US Hispanic market, but it’s OK to represent the world as we share English with everyone.

Blog Image Size - 850x350px

Facebook Image Size - 484x252px

hello.The Open English Blog Imagery

Blog Image Size - 850x350px

Facebook Image Size - 484x252px

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hello.The Open English Blog Do’s & Don’ts

Please refer to the Facebook Ads Policy and Guidelines below for more information.https://www.facebook.com/help/468870969814641

Do’s

Don’ts

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CTAsWeb

CTAS | WEB FONT BUTTONS

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@font-face font-family: @typekit font-family: Base Body Font:Fallback Fonts:

'ProximaNova', sans-serif;proxima-nova, sans-serif;16px / 1em / 1rem"Open Sans", Arial, sans-serif;

TitleSubtitlesNavigationBody 1Body 2 / Misc.Button / CTACaption

Regular 46px - 52pxLight 26px - 30pxBold 12px - 14pxRegular 16pxBold 16pxBold 14px - 16pxRegular 12px

Italic, Font Weight 400 Bold, Font Weight 700

Strikethrough, Regular Font Weight 400Semibold, Font Weight 600

ProductWeb Font - Use Specification

ProductWeb Font - Style

Header 3Font: Proxima Nova Regular 24px / Color: #828282

Header 1 Font: Proxima Nova Regular 46px - 52px / Color: #0084FF

Header 2Font: Proxima Nova Light 26px to 30px / Color: #4D4D4D

Header 6 RegularFont: Proxima Nova Regular 14px / Color: #828282



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CTAS | BUTTONS

ButtonsYour call-to-action (CTA) is one of the most important elements on your design. It’s the final point of interaction and the last opportunity to convert your viewers.

Primary Button - Height: 80px | Typeface: Proxima Nova Bold (Tracking 120 / 30pt)

Copyright © 2015 Open English LLC. All rights reserved. The Open English name and the Open English logo are registered trademarks.10

CTAS | BUTTONS

Width - Varies by length of copy

Width - Varies by length of copy

White Space - 40px

This is the space that the CTA should have between it and other objects within the design. Applies to all CTAs.

Height - 80px

Color - Fill

Human Blue

Achievable Green

Fun Yellow

Height - 80px

Alternate Button - Height: 80px | Typeface: Proxima Nova Bold (Tracking 120 / 30pt)

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Color - Stroke 2px / No Fill

Human Blue

Achievable Green

Fun Yellow

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CTAS | WEB FONT BUTTONS

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EMPIEZA A APRENDER INGLÉSFont: Proxima Nova Bold 16px

TEXT FIELDS

ProductWeb Font - Use Specification

Thank You

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style_design_guide_2016_final_digital_low