STYLE GUIDE

OUR LOGOThe new logo was designed to represent Vivit’s foundational pillars of Advocacy, Community and Education. Each side of the triangle is designed with an individual “V” to stand alone and also work together to reinforce Vivit’s mission for its members.

The colors were created to work in almost all situations, but in the event that the background is too dark, reversed/other options have been provided. Please refer to pages 2-3 for uses.

In addition, options for embroidery/promotional product printing, single-color, black and white, and greyscale. In the event that an additional option is needed, please contact marketing to get the logo created for your purposes. PLEASE DO NOT ALTER EXISTING LOGOS.

Rules to keep in mind:• Always position the logo for maximum impact and give it plenty of room

to breathe — a minimum of 1/2” all around is a good rule to keep in mind. This will help to ensure visibility and legibility.

• Position the logo so that it is on a clear space so as to not fight with the background image. If the image is dark. Use the reverse logo provided.

• The logo has been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse.

Do not:– alter the marks in any way– redesign, redraw, modify, distort, or alter the proportions – add words, images, or any other new elements to the marks– replace the approved typeface with any other typeface– enclose the marks in a shape or combine it with other design elements

or effects– modify the size or position relationship of any element within the logo

LOGO1

LOGO

main logo

logowith

taglines

logowith

shadow

one color

option

greyscale

greyscalereversed

reversedlogo

solid colors for

embroidery

solid black

2

LOGO USE SAMPLES

✔✘

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✔

✘

✘

✔✘

✔✘

LOGO3

PMS 5265CMYK 82c, 82m, 36y, 26kRGB 65r, 57g, 95bHex 41395f

PMS 5285CMYK 52c, 47m,20y, 1kRGB 133r, 133g, 163bHex 8684a4

PMS 654CMYK 100c, 86m, 29y, 15kRGB 16r, 58g, 113bHex 103a71

PMS Cool Grey 5CMYK 30c, 25m, 27y, 0kRGB 180r, 178g, 176bHex b4b2b0

PMS 659CMYK 69c, 38m, 0y, 0kRGB 81r, 139g, 201bHex 518bc9

PMS 423CMYK 49c, 39m, 39y, 3kRGB 136r, 140g, 141bHex 888c8d

PMS 123CMYK 0c, 25m, 85y, 0kRGB 254r, 195g, 64bHex fec340

PMS Cool Grey 10CMYK 61c, 54m, 47y, 19kRGB 101r, 100g, 106bHex 65646a

PRIMARY PALETTE

SECONDARY PALETTE

BLENDS

WHITE/YELLOW

LIGHT BLUE/DARK BLUE

BLUE/PURPLE

COLOR PALETTE4

PURPLE/BLUE

Sample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like thisSample Vivit Headlines will look like this

Headline

Futura Bolduse color based on design

Advocacy • Community • Education Advocacy • Community • Education Advocacy • Community • Education

Callouts

Futura Light

Vivit is your unbiased, trusted and field-tested Micro Focus software user group which provides an infrastructure of support through programs centered around education, community-building, and advocacy for members.

Vivit is your unbiased, trusted and field-tested Micro Focus software user group which provides an infrastructure of support through programs centered around education, community-building, and advocacy for members.

Body copy

SanSerif Futura Book

Serif Adobe Garamond Regular

FONTS5