FOR ADELAIDE FRINGE ARTISTS & VENUES

StyLE Guide 2020

FOR ADELAIDE FRINGE ARTISTS & VENUESStyLE Guide 2020

Social Media Cheat-Sheet PG 3

Social Media Assets – Facebook Cover Images PG 4

Social Media Assets – Social Media Tiles PG 5

Social Media Assets – EDM Banners PG 6

Councils & Venues – EDM Banners & FB Cover Images PG 7

Councils & Venues – Social Media Tiles PG 8

Logos – Adelaide Fringe with Web Address PG 9

Logos – Adelaide Fringe 2020 Dates with Web Address PG 10

Logos – Adelaide Fringe 2020 & FringeTIX Lockup PG 11

Logos – FringeTIX Brand PG 12

Logos – FringeTIX Minimum Sizes PG 13

Logos – Incorrect Use of Logos PG 14

Extra Bits & Pieces PG 15

ContentS

AdelaIdE FringE14 FebruArY – 15 March

2020Principal PartnerSOCIAL MEDIA

SHARE THELOVE!#ADLfringe

@ADLfringe

@ADLfringe

@ADLfringe

/ADLfringeinc

/adelaide-fringe

FACEBOOKLike our Adelaide Fringe page from your business page

Tag us in your Facebook posts with @Adelaide Fringe

Upload the Facebook cover photo

Share Adelaide Fringe posts & videos

TWITTERFollow us at @ADLfringe

Mention @ADLfringe in comments

Use #ADLfringe whenever you’re talking aboutanything Fringe

INSTAGRAMFollow us at @ADLfringe

Tag us in your photos with @ADLfringe and #ADLfringe

WEBSITESearch our website to find your official Fringe Eventpage at adelaidefringe.com.au/fringetix

Remember to link your Fringe Event to all communications on Social Media, EDMs and more!

IMPORTANT DATESMark these in your social media calendar and keep your followers up to date!

28 NOV 2019Full Program On-sale!

6 DEC 2019Program Guide Launch Party!It’s time to party, so help uscelebrate our 2020 Programfor the upcoming Fringe.

DEC 2019FRINGEMAS, what better giftthan tickets to a Fringe show?

4 JAN 2020The 2020 Fringe Guide isin The Advertiser and atlocations all across South Australia2020 Adelaide Fringe Flash Sale!

14 FEB 2020Adelaide Fringe begins!Join in the fun with Tindo Utpurndee(Sunset Ceremony) and otherOpening Night activities.

14-19 FEB 2020World Fringe Congress

15 MAR 2020Closing Night!Your last chance to Fringeuntil next year

4A&V STYLE GUIDE 2020

SOCIAL MEDIA ASSETS – FACEBOOK COVER IMAGES

Facebook Cover Image

Buy TIX Now!

Download

Facebook Cover Image

Offical Fringe Artist!

Download

Facebook Cover Image

Come See Me

Download

Facebook Cover Image

Come See Us

Download

5A&V STYLE GUIDE 2020

SOCIAL MEDIA ASSETS – SOCIAL MEDIA TILES

Social Tile

Buy TIX Now!

Download

Social Tile

Offical Fringe Artist!

Download

Social Tile

Come See Me

Download

Social Tile

Come See Us

Download

Social Tile

Artist – Celebrate 60 years of Fringe with me!

Download

Social Tile

Artist – Celebrate 60 years of Fringe with us!

Download

6A&V STYLE GUIDE 2020

SOCIAL MEDIA ASSETS – EDM BANNERS

EDM Banner

Buy TIX Now!

Download

EDM Banner

Offical Fringe Artist!

Download

EDM Banner

Come See Me

Download

EDM Banner

Come See Us

Download

7A&V STYLE GUIDE 2020

EDM Banner

Fringe is comingto your neighbourhood!

Download

Facebook Cover Image

Fringe is comingto your neighbourhood!

Download

EDM Banner

Official Fringe venue!

Download

Facebook Cover Image

Official Fringe venue!

Download

COUNCILS & VENUES – EDM BANNERS & FACEBOOK COVER IMAGES

8A&V STYLE GUIDE 2020

Social Tile

Fringe is comingto your neighbourhood!

Download

Social Tile

Official Fringe venue!

Download

Social Tile

Venue – Celebrate 60 years of Fringe with me!

Download

Social Tile

Venue – Celebrate 60 years of Fringe with us!

Download

COUNCILS & VENUES – SOCIAL MEDIA TILES

9A&V STYLE GUIDE 2020

ADELAIDE FRINGE 2020 WITH WEB ADDRESS

Colour

AF20 WEB COLOUR

Download

Mono - Black

AF20 WEB BLACK

Download

Mono - White

AF20 WEB WHITE

Download

A

B

C

When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.

10A&V STYLE GUIDE 2020

ADELAIDE FRINGE 2020 WITH DATES & WEB ADDRESS

Colour

AF20 DATES WEB COLOUR

Download

Mono - Black

AF20 DATES WEB BLACK

Download

Mono - White

AF20 DATES WEB WHITE

Download

A

B

C

When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.

11A&V STYLE GUIDE 2020

ADELAIDE FRINGE & FRINGETIX LOCKUP

Mono - Black

AF FRINGETIX BLACK

Download

Mono - White

AF FRINGETIX WHITE

Download

A

B

Combined - Print Combined - Screen

40mm 150 pixels

adelaidefringe.com.au 1300 621 255

ALL ADELAIDE FRINGE (INC FRINGETIX COMBINED) MINIMUM SIZES

ALL ADELAIDE FRINGE (INC FRINGETIX COMBINED) CLEAR SPACE

2X

2X

2X

2X2X

adelaidefringe.com.au 1300 621 255

adelaidefringe.com.au 1300 621 255

12A&V STYLE GUIDE 2020

When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).

FRINGETIX BRAND

Mono - Black

FRINGETIX V BLACK

Download

Mono - White

FRINGETIX V WHITE

Download

Mono - Black

FRINGETIX H BLACK

Download

Mono - White

FRINGETIX H WHITE

Download

A

B

C

D

13A&V STYLE GUIDE 2020

FRINGETIX MINIMUM SIZES

When using any of the Adelaide Fringe logos, it is important to always keep a minimum clear space on all sides from typography, illustrations or any other graphic.

‘X’ clear space is equal to half the height of the ‘FringeTIX’ block.

FRINGETIX MINIMUM CLEAR SPACE

Stacked - Print Stacked - Screen

Inline - Print Inline - Screen

X

X

X

X

X

X

X

X

2X

2X

70 pixels20mm

200 pixels40mm

14A&V STYLE GUIDE 2020

INCORRECT USAGE OF LOGO

Adelaid e Fringe

Distort, stretch, recreate or alter the logo in any way

Change the orientation of the logo

Modify or omit any of the existing elements

Change the scale of the elements / modify or enhance any of the elements

Break the logo apart or cut pieces out

Style or apply different filters

Use a different font

Use an old Adelaide Fringe logo

15A&V STYLE GUIDE 2020

Buy TIX Icon

BLACK

Download

Buy TIX Icon

WHITE

Download

Cheap Tuesday Icon

BLACK

Download

Cheap Tuesday Icon

WHITE

Download

HalfTIX Icon

BLACK

Download

HalfTIX Icon

WHITE

Download

Fringe Member Icon

BLACK

Download

Fringe Member Icon

WHITE

Download

Preview Price Icon

BLACK

Download

Preview Price Icon

WHITE

Download

EXTRA BITS & PIECES

A

E

C

G

I

B

F

D

H

J