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Contact me to see samples of my animated presentations.
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Creating an Identity Through Fashion and Style
Presented to [Client Name] by StyleBranding, Inc.
Reinforces urban location as downtown cool
Taps directly into the mindset of the market segment (20 – 45)
Instills an image of hip central to this lifestyle
Creates a unique identity
Creates ideal online content
FASHION PROGRAMMING
:10 to :30 vidbits focused on a merchandise category
10 to 30 merchandising vidbits delivered each month
All merchandise presented by a mall “ambassador”: an idealized everyman
Character development visually creates identity for mall
THE PROGRAMMING
The linear content is programmed for the in-mall video presence.
The video is used to reinforce the mall image on the web.
The character maintains media interest with ongoing ever-changing activities.
HOW FASHION VIDEO CREATES AN IDENTITY
Presenter’s embedded video sample plays here
Sets a distinct image for the mall
Enhances awareness of tenant merchandise
Provides appropriate editorial for advertisers’ commercial programming
PROGRAMMING VALUE
Personalize the mall and it’s relationship with the consumer
Expand the presence of the mall through an online web of communication
Communicate daily directly into target market’s lifestyle
Expand awareness locally/globally
PROGRAMMING GOAL
Create a brand ambassador icon
Character represents “Person of the World”
Iconic persona is featured in merchandise videos
Storylines for the website and social media
Live sitings at the mall for store openings and special events
CREATIVE STRATEGY
WHO IS AUDREY?
Worldly, full of excitement,
youthful, a real Joie de vivre,
spirited, kind, friendly, creative,
intelligent, beautiful, expansive,
inquisitive and hip.
Audrey has her finger on the pulse of what’s happening in in the world of
cool.
Helps collect email addresses
Generates interactive engagement on the website
Brings traffic to the mall through promotions and special events
ONLINE CONTENT BUILDS MALL TRAFFIC
Expand search advertising
Send video emails once a month
Create an ongoing presence in the greater Chicago area advertising online
Daily character storylines posted on facebook
Promotions and events at mall promoted through social media
HOW TO USE THE ONLINE ENVIRONMENT
Create programming and integrated creative assets.
Deploy video emails to national and international clients in specified languages.
Determine how many recipients opened the emails. Determine how many recipients responded to invitation or sales force.
Employ resend function to recipients
who do not open emails.
Produce:
Launch:
Track:
Resend:
Correct outdated email addresses.
Direct requests for further information to appropriate salon | sales representative’s email address.
Calculate financial success versus distribution in marketplace.
Determine why and how each customer responded.
Update:
Respond:
Measure:
Research:
Based on the Inbound Marketing Report
WHAT THE NUMBERS SAY
ADDITIONAL CONTENTWE PROVIDE
Existing runway footage from New York
Existing lifestyle footage (example extreme sports)
Short films/animation
Lifestyle programming tie into live mall events
Original fashion video editorial
Determine length of fashion footage per month
Create a timeline for production and launch of merchandise videos
Coordinate an online extension of Audrey for web communication through facebook, youtube and twitter
NEXT STEPS
Audrey
is waiting
to meet you at
Client Name.
Created by StyleBranding, Inc.