The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

ASSESSMENT OF NEEDS

The School of Traditional Western Herbalism takes place in temporary spaces, and is planning for a permanent location in the future. They teach workshops and hold a unique three year herbal studies program for both the beginning herbalist and clinical herbal practitioner. Courses are a blend of traditional herbal wisdom, plant energetics, clinical skills, plant identification, wild-harvesting, medicine-making, plant pharmacology, modern bio-medicine, and a variety of interesting special topics.

The target audience has some knowledge of herbalism. They tend to view modern medicine as more harmful than helpful—and view naturopathic medicine as more in tune with the body and nature. Reinforcing STWHs alignment with the concerns and ideals of the target audience are key to building client-base. Simple, handcrafted details will carry far with the target audience.

UNIVERSAL MESSAGE

The STWH is a school of highly knowledgeable and well-known herbalists that teaches students how to use natural plants as remedies to heal body and mind. It does this taking into consideration the well-being of both the individual and the planet.

BRAND EXPRESSION

The School of Traditional Western Herbalism will be perceived as a professional resource for plant medicine education based on health and wholeness of the body, mind, and spirit.

GOALS

Distinguish The School of Traditional Western Herbalism as a business with an authenticidentity and strong sense of connection to their target clientele.

Integrate traditional styles of marketing with non-traditional marketing to showcase themain strengths of The School of Traditional Western Herbalism as a leader in the world ofherbalism teaching.

Develop a system of templates and guidelines that the School of Traditional WesternHerbalism can use to have brand cohesion with all aspects of their marketing campaigns.

Develop a strategy for printing that will be highly functional for high end detailed productbut also be sustainable for the school to keep a low cost.

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

BRAND AT TRIBUTES

KnowledgeableRespectedHealingSpiritualHolistic BotanicalCommunityCraftPureEssentialTherapeuticNaturopathicConsciousnessAwarenessUnprocessedSkilledPractitioners

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

LOGO & VARIATIONS

3.06” x 7 ”

2.03 ” x 4.635”

1.20” x 2.75”

The logos can be placed on any object or mailing materials. The colors used are Traditional Red and Traditional Black. For printing purposes the size dimensions are shown next to the logos.

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

WORD MARK & VARIATIONS

The work mark can be used on any productor letterhead that the school finds acceptable.The size of the word mark can be resized dueto the different size of products it can be placed on.

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

IMAGE PATTERN

TYPEFACE

COLOR PALETTETtOmmes LightOmmes Light

Taking various shades of tans, wood, khakis and recycled print to use as packing and stationary units. The bold use of the colors black and red is the color to be used on thestamping logo.

C = 15 M = 100 Y = 100 K= 0C = 40 M = 40 Y = 40 K= 40

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

STATIONERY SET

JORDAN P R O G R A M D I R E C T O R

HANNA

por tlandherbalschool.com

( 5 0 3 ) 4 5 3 - 5 7 0 8

4642 NE 32 PORTL AND, OREGON 9721 1

ND PLACE

Business Card 2 ” x 3.5 ”

FrontBack

Stationery 8.5” x 11” Envelope 4.125” x 9.5”

4642 NE 32nd PL ACEPORTL AND, OREGON97211

Dear (student name)

You are receiving this letter as you are officially registered for the Foundation Course of the Herbal Practitioner Training program at the School of Traditional Western Herbalism.  We want to extend a warm welcome to you and are looking forward to having you as a student  in next year’s program.  We wish you a wonderful plant medicine journey as you continue to deepen and expand your herbal knowledge and experience.

We have a lot that we are very excited about next year including an interesting and very passionate group of students, excellent instructors, an inspiring and rigorous combination of field work, lectures, discussions, and plant attunements, and of course, the teachings of Matthew Wood.

To help you prepare for the class we will send you a recommended reading list and keep you up to date on important information via email.  The reading list and syllabus will be sent out in the next month.

Many Green Blessings~Hanna & ChrisProgram Directors

Using recycled paper is the preferable method to usewhen printing out letterhead. The product shown is the Greengrocer .

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

Dear (student name)

You are receiving this letter as you are officially registered for the Advanced Course of the Herbal Practitioner Training program at the School of Traditional Western Herbalism.  We want to extend a warm welcome to you and are looking forward to having you as a student  in next year’s program.  We wish you a wonderful plant medicine journey as you continue to deepen and expand your herbal knowledge and experience.

We have a lot that we are very excited about next year including aninteresting and very passionate group of students, excellent instructors, an inspiring and rigorous combination of field work, lectures, discussions, and plant attunements, and of course, the teachings of Matthew Wood.

To help you prepare for the class we will send you a recommended reading list and keep you up to date on important information via email. The reading list and syllabus will be sent out in the next month.

Many Green Blessings~Hanna & ChrisProgram Directors

ADVANCED COURSE WELCOME LETTER

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

S O C I A L M E D I A & E M A I L B L A S T T E M P L AT E

To promote an online presence and keep cost down, usingsocial media outlets is a great way to get the word out aboutthe school.

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

The School of Traditional Western Herbalism provides an

inspiring and rigorous blend of  traditional herbal wisdom, plant energetics,

clinical skills, plant identification, wild-harvesting, medicine-making, plant

pharmacology, modern bio-medicine, and a variety of interesting special topics.

Our 9-month courses offer unique

opportunities to study with some of

the most respected and knowledgeable

herbalists in the country.

Now accepting applications for 2011

portlandherbalschool.com

FLYER HANDOUT & POSTER

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

BLUE SKY

This is a mobile school on wheels. Hanna can set up shop anywhere! She can show perspective students different herbs and hand out her flyers about the school.

The School of Tradit ional Western Herbal ism | E l izabeth Atchley | February 4 , 2011

BU

DG

ET

SH

EE

T PRODUCT QUANTITY PRICE

LETTERHEAD

ENVELOPE

BUSINESS CARDS

EMAIL BLAST

SOCIAL MEDIA

POSTERS | FLYER

X 500

X 500

X 5000

X 1

X 2

X 60 (30 each)

$ 34.65

$ 116.64

$ 182.00

$ 30.00 / month

$ 0.00

$ 93.00