Study of CHANEL——About marketing mix and target market

From Group.4

Brief introduction

The sample

To start our research, we decided to take CHANEL NO.5 as a sample.

CHANEL NO.5

The launch of CHANEL NO.5 Luxury is also known to be associated with resisting

the passage of time and the abundance of annual creations.

As Chanel No. 5 has demonstrated its continuity over time, it has attracted several generations, and this fragrance is exceptional and speaks to the depths of the soul.

With its new ambassador, Nicole Kidman, the brand has, once again, demonstrated that the fragrance is still present on the market and is back.

Marketing mix

Product Price Distribution Promotion

Product

Chanel No. 5, it is to impose the idea of a woman who is first and foremost a female personality and through it Gabrielle Chanel herself.

Once it is developed it has to remain for the safety tests ensuring high adjustment to the consumer.

Price & Distribution

Chanel, being a brand for luxury, refuses to sell its fragrance in the supermarket for two main reasons: the perfume has to remain a dream, a product imbued with luxury.

The distribution of its products must meet strict codes of presentation and sale accompanied by personalized services.

Promotion——brand strategy what differentiates the launch of Chanel No. 5

from a conventional marketing approach is the creation and launch of the No. 5 as a daring approach almost revolutionary. Luxury marketing is a marketing proposal; the initiative is still in the camp of the creator.

They were simply used to confirm rather than exploit based not on current expectations but the reactions and preferences of the market.

Target market Females, middle aged 35-49 years old,

married, medium users

Marketing environment

female’s uprising

social status and

self-confidence

Unique culture of CHANNEL The founder, Coco Chanel’s

belief that “a girl should always be two things: classy and fabulous.”

Innovation and penchant for re-invention and moving into new market

Constant reinvention and fearless ability to change with the times

Further information:

http://en.oboulo.com/study-of-marketing-mix-of-chanel-no-5-81659.html

http://www.blurtit.com/q264363.html

http://en.wikipedia.org/wiki/Chanel

http://cn.bing.com/search?q=chanel+target+market&qs=AS&pq=chanel+target+&sc=1-14&sp=1&sk=&intlF=1&FORM=TIPEN1

That’s all. Thank you!