Study conducted by the Centre for Tourism Research in Africa

Training & Development

Study conducted by the Centre for Tourism Research in Africa

Cape TownCape Town International Jazz Festival Statistics

Study conducted by the Centre for Tourism Research in Africa

Demographic Statistics 1

Outside SA South Africa

Attendees

35.3%15.9%

48.8%

Rest of Africa

Country of Residence

Belgium Botswana BrazilCanada China DenmarkEngland Germany United KingdomHolland Malawi NamibiaNetherlands Russia SpainUSA Sweden

1%2%

1%1%

2%

1%

1%

7%5%1%

1%

3%

1%

1% 1%7%

Study conducted by the Centre for Tourism Research in Africa

Demographic Statistics 2

None1000 -4000

4001 -8000

8001 -12000

12000+Declined

None1000 -4000

4001 -8000

8001 -12000

12000+Declined

Monthly Income Range

28.3%

26.3%5.3% 6.5%

13.8%

20.1%

Province of Residence

Eastern Cape Free StateGauteng KwazuluNatalLimpopo Mpumalanga

Northern Cape North WestWestern Cape (Not from CT)

10.3%

6.7%

14.4%1.5%0.5%0.5%

1.5%3.6%

61%

Natal

Study conducted by the Centre for Tourism Research in Africa

Demographic Statistics 3

98.8%

2.0% 1.2%

Yes No Unknown

Specifically came to Cape Town for this event

Primary reason for visiting Cape Town

This Event Visiting Family Leisure

BusinessWork & Study Workshops Unknown

76.5%

4.8%

9.6% 6.5%0.4%0.4%1.7%

Study conducted by the Centre for Tourism Research in Africa

Accredited Media

Study conducted by the Centre for Tourism Research in Africa

Accredited MediaMedia - Journalist

South African= 49International journalists = 21Total Journalists = 70

FranceSouth African China Denmark Nigeria Kenya BotswanaUSA Malawi Zambia Netherlands Germany

71%1%

1%1% 3%4%5%8%

1%

3%1%

NetherlandsFranceChinaGermanySouth African

4% 2% 2% 2%90%

Media - Other

Photographers & Websites = 61South African = 44International = 5

Study conducted by the Centre for Tourism Research in Africa

Media Recovery (Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)

R63 122 381

R87 451 455R5 240 306

Print Radio Television

Media Recovery

* Electronic Media not available at time

23%

14%3%5%35%

4%0%

11% 0% 3% 23%

14%3%5%35%

4%0%

11% 0% 3%

Daily Sunday Saturday WeeklyConsumer Business Monthly Community

Customer Rural Community Urban Community

Media Recovery – PrintType of Media

Study conducted by the Centre for Tourism Research in Africa

Media & Marketing (Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)

45%54%1%

Excellent Good Negative

Image perception by contentPrint and Broadcast

55%

21%

10%

10% 4%

SABC 2 SABC 3 ETV SABC1 SABC A frica

55%

21%

10%

10% 4%

SABC 2 SABC 3 ETV SABC1 SABC Africa

Media – TelevisionTop Broadcast Stations

Study conducted by the Centre for Tourism Research in Africa

23%

10%5% 2% 5%

29%

9%17%

Wordofmouth Newspapers TelevisionPosters/Banners Radio InternetTourismBrochures Other

Influencing Media

Media & Marketing 2(Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)

N ational W estern C ape G auteng O th er

22%

68%

3%7%

M edia R ecovery – P r int B y R egio n

Study conducted by the Centre for Tourism Research in Africa

Media & Marketing 3(Stats provided by Newsclip Media Monitoring for the period April 2005 to April 2006)

Study conducted by the Centre for Tourism Research in Africa