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profit growth through design we get results we are packaging experts we make you money we are clever we understand consumers we dissect markets we produce what we design we are ISO 9001:2008 certified we revitalize brands we know the supply chain

Studio One Eleven

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Good design now the price of entry in most consumer goods categories, custom packaging plays a more important role than ever in the marketing mix. In the past, brand owners seeking custom packaging assistance have had to choose between the lesser of two evils. For a six-figure fee, agencies will focus on creativity and innovation but lack an understanding of commercial realities. Alternatively, they can engage a manufacturer who focuses on cycle times without regard to the consumer experience. Studio One Eleven offers the best of both worlds, and does so at no charge in exchange for your packaging business. Our team have pedigrees from some of the most prestigious branding and marketing consultancies on the planet, so our creative strategy and execution are on point for building great consumer experiences. At the same time we’re a division of Berlin Packaging, the US’ largest hybrid packaging supplier, so our creativity is underpinned by 100 years’ worth of manufacturing expertise.

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Page 1: Studio One Eleven

profit growth through design

we get results

we are packaging experts

we make you money

we are clever

we understand consumers

we dissect markets

we produce what we design

we are ISO 9001:2008 certified

we revitalize brands

we know the supply chain

Page 2: Studio One Eleven

world-class package design and development done at no charge in exchange for packaging business

Page 3: Studio One Eleven

world-class package design and development done at no charge in exchange for packaging business

Page 4: Studio One Eleven

studio one elevenwe are awesomeBecause our business model is grounded in supplying the packages we design, we design packaging that can be manufactured. Since we launched in 1999, we have built thousands of custom container and closure molds.

With experience ranging from airplane design and footwear to electronics and medical devices, our Studio team has over 100 years of experience developing and commercializing innovative designs.

Our state-of-the-art studio has robust workstations, collaboration and conference spaces, a model shop, and a multitude of inspiration catalysts.

We provide relevant packaging solutions that win with consumers and retailers while also targeting speed, quality, and manufacturability.

Read our bios at studio111design.com.

Page 5: Studio One Eleven

studio one elevenwe are awesomeBecause our business model is grounded in supplying the packages we design, we design packaging that can be manufactured. Since we launched in 1999, we have built thousands of custom container and closure molds.

With experience ranging from airplane design and footwear to electronics and medical devices, our Studio team has over 100 years of experience developing and commercializing innovative designs.

Our state-of-the-art studio has robust workstations, collaboration and conference spaces, a model shop, and a multitude of inspiration catalysts.

We provide relevant packaging solutions that win with consumers and retailers while also targeting speed, quality, and manufacturability.

Read our bios at studio111design.com.

Page 6: Studio One Eleven

studio one elevenwe get real resultsThe statements listed to the left are from our customers. We quantify how our design solutions build our clients’ businesses.

Indeed, our mission is to improve your net income, and developing package and brand solutions that grow your revenue is an essential part of that mission. But we’re not content just to grow your sales. Our solutions are designed to minimize your expenses and maximize your productivity.

For us, the true measure of our success isn’t in presentation materials or design awards; we define our success by the performance of your packages in the marketplace.

Revenue growth, profit margins, cost savings, inventory turns, shelf facings, and cash flow - that’s the language we speak.

Page 7: Studio One Eleven

studio one elevenwe get real resultsThe statements listed to the left are from our customers. We quantify how our design solutions build our clients’ businesses.

Indeed, our mission is to improve your net income, and developing package and brand solutions that grow your revenue is an essential part of that mission. But we’re not content just to grow your sales. Our solutions are designed to minimize your expenses and maximize your productivity.

For us, the true measure of our success isn’t in presentation materials or design awards; we define our success by the performance of your packages in the marketplace.

Revenue growth, profit margins, cost savings, inventory turns, shelf facings, and cash flow - that’s the language we speak.

Page 8: Studio One Eleven

studio one elevenwe createWe develop packaging that fits your brand, your consumer, and your bottom line. We create packages and brands that motivate and inspire consumers.

After listening to you and understanding the marketplace, we eagerly start with a blank page to build a package you will love.

Our design team manages everything froma new logotype or package structure to complete turnkey brand development.

We are equally comfortable ideating on a napkin or building models in a CADD system.

Our team can assist with custom structural package and closure design, visual branding, product line extensions, color matching, and in-house prototyping.

Walgreens Ology

Developed family of packaging solutionsfor a new line of private label products.

Services:Market Research & InspirationBrand StrategyStructural Package DesignManufacturing IntegrationFulfillment

Total Cost for Services: $ 0

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2

3

4

5

Page 9: Studio One Eleven

studio one elevenwe createWe develop packaging that fits your brand, your consumer, and your bottom line. We create packages and brands that motivate and inspire consumers.

After listening to you and understanding the marketplace, we eagerly start with a blank page to build a package you will love.

Our design team manages everything froma new logotype or package structure to complete turnkey brand development.

We are equally comfortable ideating on a napkin or building models in a CADD system.

Our team can assist with custom structural package and closure design, visual branding, product line extensions, color matching, and in-house prototyping.

Walgreens Ology

Developed family of packaging solutionsfor a new line of private label products.

Services:Market Research & InspirationBrand StrategyStructural Package DesignManufacturing IntegrationFulfillment

Total Cost for Services: $ 0

1

2

3

4

5

Page 10: Studio One Eleven

Created fresh structural packaging solutions for a line of additive floor cleaners that accompany Libman’s Freedom Mop on retail shelves.

Services: Market Research & Inspiration Structural Package & Closure Design Mechanical Engineering Manufacturing Integration Fulfillment

Total Cost for Services: $ 0

studio one elevenwe transformWe can refresh your existing packaging.

We can readily make slight modifications to your container, or we can choose a solution from our library of thousands of proprietary designs. We can also apply our visual branding capabilities to enhance your shelf impact.

No matter your situation, we always dive into the consumer and user experience and build solutions that work for them as well as for your supply chain.

Whether you are extending an existing brand or just updating and repositioning, our team has the experience and the sensitivity to make your package communicate effectively.

Building brands is what we do every day.

Libman Cleaning Solutions

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5

Page 11: Studio One Eleven

Created fresh structural packaging solutions for a line of additive floor cleaners that accompany Libman’s Freedom Mop on retail shelves.

Services: Market Research & Inspiration Structural Package & Closure Design Mechanical Engineering Manufacturing Integration Fulfillment

Total Cost for Services: $ 0

studio one elevenwe transformWe can refresh your existing packaging.

We can readily make slight modifications to your container, or we can choose a solution from our library of thousands of proprietary designs. We can also apply our visual branding capabilities to enhance your shelf impact.

No matter your situation, we always dive into the consumer and user experience and build solutions that work for them as well as for your supply chain.

Whether you are extending an existing brand or just updating and repositioning, our team has the experience and the sensitivity to make your package communicate effectively.

Building brands is what we do every day.

Libman Cleaning Solutions

1

2

3

4

5

Page 12: Studio One Eleven

studio one elevenwe surround your brandWe approach each engagement with passion and with a defined methodology, all of which revolves around your brand.

We start by looking at the market to see what’s working and what’s not. We contemplate your current and future users, your retailers, your competitors, and your brand to deliver a 360˚ winning solution.

We then draw on four disciplines - package design, product design, brand strategy, and visual branding - to deliver the best results for our clients. Every project is special and every brand is handled with care. Our holistic approach ensures that category-relevant, brand-appropriate solutions go to market.

Whether your goal is superior functionality, improved ergonomics, a complete overhaul, or a simple packaging face-lift, turn to Studio One Eleven, where boundless creativity and technical expertise produce stunning results.

Package Design

Category Data AnalysisRetail Audits

Competitive EvaluationsUser Ethnographies

Concept Development3-D ModelingIn-House Rapid Prototyping

Brand PositioningSegmentation StrategyProduct Rationalization

Brand Strategy

YOURBRAND

Product Design

Concept DevelopmentMechanical EngineeringComplex System Design

Brand Identity DevelopmentCommunication Architectures

Production Assistance

Visual Branding

Market Understanding

Page 13: Studio One Eleven

studio one elevenwe surround your brandWe approach each engagement with passion and with a defined methodology, all of which revolves around your brand.

We start by looking at the market to see what’s working and what’s not. We contemplate your current and future users, your retailers, your competitors, and your brand to deliver a 360˚ winning solution.

We then draw on four disciplines - package design, product design, brand strategy, and visual branding - to deliver the best results for our clients. Every project is special and every brand is handled with care. Our holistic approach ensures that category-relevant, brand-appropriate solutions go to market.

Whether your goal is superior functionality, improved ergonomics, a complete overhaul, or a simple packaging face-lift, turn to Studio One Eleven, where boundless creativity and technical expertise produce stunning results.

Package Design

Category Data AnalysisRetail Audits

Competitive EvaluationsUser Ethnographies

Concept Development3-D ModelingIn-House Rapid Prototyping

Brand PositioningSegmentation StrategyProduct Rationalization

Brand Strategy

YOURBRAND

Product Design

Concept DevelopmentMechanical EngineeringComplex System Design

Brand Identity DevelopmentCommunication Architectures

Production Assistance

Visual Branding

Market Understanding

Page 14: Studio One Eleven

studio one elevenwe go beyondWhere a traditional design consultancy leaves you with an illustration board and a bill, Studio One Eleven is just getting started.

We’re here to give you cutting edge design that can only come from understanding packaging materials, manufacturing processes, and all of the other steps that separate fanciful visuals from commercial reality.

Our ISO-certified design process ensures that we swiftly transition from art to part. We are on brand, on time, in spec, and without the delays and disappointments that often come from working with design firms that don’t share our passion for implementation.

! - WARNING0 - Analysis

Before pen hits paper, we take the time to interview consumers, mine market research, analyze your brand, and evaluate your competition.

2 - Evaluation1 - Ideation 3 - Refinement 4 - Fulfillment

From napkins to whiteboards,anything flat is fair game for the ensuing flurry of collaborative sketching. At this stage, no idea is too blue-sky, no concept too offbeat.

Most design firms stop here to hand you an invoice for their work, leaving you to figure out how to get your new package to market.

(We skip this step.)

We tap the material and process expertise of our supply chain partners to ensure that preferred solutions transition smoothly from art to part.

We follow through by generating volumetrically correct CADD models, photorealistic images, and 3-D prototypes.

Once we design it, we source it, make it, check it, supply it, warehouse it, and deliver it. We’ll even help you market it.

Page 15: Studio One Eleven

studio one elevenwe go beyondWhere a traditional design consultancy leaves you with an illustration board and a bill, Studio One Eleven is just getting started.

We’re here to give you cutting edge design that can only come from understanding packaging materials, manufacturing processes, and all of the other steps that separate fanciful visuals from commercial reality.

Our ISO-certified design process ensures that we swiftly transition from art to part. We are on brand, on time, in spec, and without the delays and disappointments that often come from working with design firms that don’t share our passion for implementation.

! - WARNING0 - Analysis

Before pen hits paper, we take the time to interview consumers, mine market research, analyze your brand, and evaluate your competition.

2 - Evaluation1 - Ideation 3 - Refinement 4 - Fulfillment

From napkins to whiteboards,anything flat is fair game for the ensuing flurry of collaborative sketching. At this stage, no idea is too blue-sky, no concept too offbeat.

Most design firms stop here to hand you an invoice for their work, leaving you to figure out how to get your new package to market.

(We skip this step.)

We tap the material and process expertise of our supply chain partners to ensure that preferred solutions transition smoothly from art to part.

We follow through by generating volumetrically correct CADD models, photorealistic images, and 3-D prototypes.

Once we design it, we source it, make it, check it, supply it, warehouse it, and deliver it. We’ll even help you market it.

Page 16: Studio One Eleven

studio one elevenwe know your marketFrom Fortune 500 to family-owned, we have helped build national, regional, and private-label brands across virtually every product category.

We immerse ourselves in the latest and most in-depth consumer, retail, and market research to be at the forefront of packaging trends and market conditions.

Personal Care and Beauty BeveragesFoodsCosmetics and FragrancesRx and OTC Pharmaceuticals Medical ConsumablesLaboratory and Test PackagingVeterinary and Pet CareHousehold Care and ChemicalsLawn CarePaints and CoatingsAutomotive and Engine CareBuilding and ConstructionIndustrial and PetrochemicalsAgricultural Chemicals

Page 17: Studio One Eleven

studio one elevenwe know your marketFrom Fortune 500 to family-owned, we have helped build national, regional, and private-label brands across virtually every product category.

We immerse ourselves in the latest and most in-depth consumer, retail, and market research to be at the forefront of packaging trends and market conditions.

Personal Care and Beauty BeveragesFoodsCosmetics and FragrancesRx and OTC Pharmaceuticals Medical ConsumablesLaboratory and Test PackagingVeterinary and Pet CareHousehold Care and ChemicalsLawn CarePaints and CoatingsAutomotive and Engine CareBuilding and ConstructionIndustrial and PetrochemicalsAgricultural Chemicals

Page 18: Studio One Eleven

have a project?...let’s get going

Contact a Berlin Packaging Consultant to schedule a tour of our innovation studio and meet the team.

1.800.2.BERLIN

Berlin Packaginga profitable partnership

We’re more than a design firm; we’re a one-stop shop packaging solution.

Studio One Eleven is a division ofBerlin Packaging, the nation’s premiere Hybrid Packaging SupplierTM. We represent the best of breed of manufacturing, distribution, and value-added service providers.

We will seamlessly simplify your packaging supply chain. This leaves you more time to build your business.

We believe that Anything is PossibleTM, and we know a combination of energy, imagination, and expertise will yield extraordinary results.

Page 19: Studio One Eleven

have a project?...let’s get going

Contact a Berlin Packaging Consultant to schedule a tour of our innovation studio and meet the team.

1.800.2.BERLIN

Berlin Packaginga profitable partnership

We’re more than a design firm; we’re a one-stop shop packaging solution.

Studio One Eleven is a division ofBerlin Packaging, the nation’s premiere Hybrid Packaging SupplierTM. We represent the best of breed of manufacturing, distribution, and value-added service providers.

We will seamlessly simplify your packaging supply chain. This leaves you more time to build your business.

We believe that Anything is PossibleTM, and we know a combination of energy, imagination, and expertise will yield extraordinary results.

Page 20: Studio One Eleven

Berlin Packaging & Studio One Eleven1.800.2.BERLIN • BerlinPackaging.com • studio111design.com

Everything you need from concept to commercialization. Category Data Analysis

Retail Audits

Competitive Evaluations

Brand Strategy

Visual Branding

Package Design

Product Design

Rapid Prototyping

Supplier Sourcing

Manufacturing Integration

Warehousing

On-time Delivery

Quantified Results