Kreasi Kentang Sebagai Bahan Pokok Puding serta Peluang Usaha

A N D R I A N I N A S I R

D W I P R I W A N D A N I

N U N U R N U R A E N I

P U T I H A N D A Y A N I

Y U S U P R I D W A N S A H

SAMPOERNA ACADEMY

BOGOR

This article contain design cycle explanation, which are

investigation, design, plan, create and evaluation.

INVESTIGATION Client: needs kind of food which is health, delicious, creative and ecofriendly

Unit question: will this product appropriate with the client demand?

Time: 5 weeks

Specification and limitation:

fulfill 4P Marketing mix

product

price

place

promotion

plastic can be used

profitable

Documented evidence:

We start documented when we first start making decision about the product until we have

finished making our product. In this case, the documented evidence form lots of photos and

make notes on any additional changes. Besides that, we also made a diagram to show the results

of the research.

Introduction Indonesia is a country with an area of 1,919,440 km2 and ranks as the 15th largest country in the

world. Agricultural area in Indonesia around 13 million hectares, if divided by the number of

food farmers as much as 30 million people, the average land per farmer was limited to 0.3 to 0.4

hectares. This makes Indonesia the country with the second largest vegetable producer in the

world after Brazil.

For Indonesia with a population of 255 587 718 inhabitants (according to the National Election

Commission), food procurement is a very serious issue to be addressed. Food security (food

security) is closely associated with economic stability, cost of production and national political

and social stability. Food security is not just about the quantity of the concerning aspects of

provision increased the amount of food that is always in line with population growth, and an

increase in revenue, but the quality and diversity of food must also be met to anticipate changes

in consumer preferences are increasingly concerned about lifestyle issues, health and fitness

(Tambunan, 2003). Potato (Solanum tuberosum) is one of the important food commodities in the

world. In Indonesia is consumed as a vegetable and potato lately has begun to be consumed as

food in the form of a preferred alternative to french fries or potato chips as a snack. According to

Edi Syafril et al (2003) potato is the most viable horticultural commodities for the development

of agribusiness and agro-industry compared to other horticultural commodities.

Potatoes are not too attractive because of its shape as well as with a bland taste, were rich in the

antioxidant vitamin C needed by the human body. Not only in terms of health, potato can be used

as a basic material for the creation of one of them making pudding. In addition to the nutrients

contained in the potatoes, make potato creations become more varied. Potatoes could be a

promising new business opportunity. We will reveal more about the content contained in the

potatoes, use potato as a staple pudding, and business opportunities with the main ingredient

potato.

Area of Interaction This project relates to Human appetite because we will be designing and creating a product that

meets by problem in society and also can be a great potential in economic. Human appetite is

about a natural desire to satisfy a bodily need, especially for food. In this case, we give a big

appoint to the teen who want to have a healthy diet food. Besides that, we also pay attention to

all possible consumers to this product. In addition we create a product which is innovative,

interesting, healthy and also profitable.

Client Interview or Questioner This question was given when we were testing our project. We used quantitative methods to

collect data. In this study, the author used a technique questionnaire and interview.

The list of question:

How many score you prefer for our product?

1(less) 2(enough) 3(good) 4(very good)

What do you think about the price given? Compatible or not?

(Yes/no)

If you think the price given is not compatible, how much you prefer for this product?

Rp.________

Based on your opinion, what should be added or corrected from the product?

Flavor Appearance Price

Based on your opinion, what is/are strength(s) of our product?

______________________________________________

What makes you want to try this product?

____________________________________

Based on your opinion, do you think this product can be one of solution of government

program (food diversification)?

______________________________________

Based on your opinion, do you think this is good product for business?

________________________________________

Result of Research Graphic of respondent assessment on the product:

No Consumers assessment Total

1 Less 5

2 Enough 15

3 Good 78

4 Very good 52

Graph of respondent assessment about the suitability of price

No Respondent assesment Total

1 Yes 92

2 No 58

61%

39%

suitability of price

yes

no

Grafik respondent suggestion for product

No Respondent suggestion Total

1 flavor 35

2 Appearance 72

3 Price 43

Graph of consumers opinion about the strength of the product

No Pendapat Responden Jumlah

1 Innovative 53

2 interesting 26

3 Health 27

4 delicious 30

5 etc 14

flavour 23%

appearance 48%

price 29%

Respondent sugesstion

0

20

40

60

innovative

interesting

health delicious

etc

strength of product 53 27 27 30 13

strength of product

Summary of the research Based on the data of the research process, we can know the total assessment of each category

which was researched.

The product possible to enter the market, that was proven by the data received. The respondent

of the research showed a good feedback. In marketing mix case, this product already compatible

with the 4 main features in marketing mix which are product, price, place and promotion.

Brainstorming

innovative

healthy

delicious Profitable

business opportunity

Materials

Pudding:

2 Packets of jelly

2 potatoes (175 g)

800 ml coconut milk

300 ml milk

220 grams sugar (who likes sweet,

just added)

2 egg yolks, beaten off

1 tsp pandan paste (can be changed)

1/4 tsp salt

Roll cake:

3 eggs

3 spoon of sugar

3 spoon of wheat

½ spoon of tbn

½ spoon of vanili

Condense milk

Butter

Strawberry jam

Process of making Roll cake

Combine eggs, sugar, tbn, vanilla in a bowl

Stir the dough until the dough expandwith mixer

Once the dough expand, add flour and milk. then stir again

Put the mixture into a baking dish that has been buttered

Bake the dough in the oven

Spread with butter and roll.

Pudding

Steam the potatoes until become soft then blend until smooth.

Mix potatoes with egg yolk and milk. Stir well and set aside.

Mix jelly, sugar, salt, coconut milk and pandan paste. Cook until bubbly.

Then reduce heat.

Take 2-3 tablespoons of jelly, put in the potato mixture and mix well.

Then pour the mixture into the pan. Cook again, stirring constantly until

boiling.

Prepare a baking sheet that has been soaked in water. Pour the batter into

the pan and allow to cooling.

Combining

Put the roll cake in the middle of mold then pour out the jelly to mold also. Wait until the jelly

freeze.

Impact product Social- This product is food which contains substances that are very useful for the body. Potatoes

as the basic ingredient contain a lot of nutrients that are needed by the body. The water content

per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70 kcal

calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains other

substances such as iron and riboflavin which are important for the body as well as the amount of

vitamin C as an antioxidant free-radical scavenger to the body. This showed that the potato has

potential and good prospects to support government programs, named food diversification in

order to achieve sustainable food security. This meal will help societies especially for teenagers

and children to have easy consumed vegetables. Moreover, potato pudding has the high nutrients

as high as rice. So, society is not have to consume rice as a main meal but it can be for consume

potato pudding with high carbohydrate. In addition, the use of potatoes can also aim to optimize

resource potatoes in Indonesia.

Economic- Indonesia is a country with the second highest level of biodiversity in the world after

Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based

on Nagoya Protocol statement, the potential of natural resources will be the foundation of

sustainable economic development (green economy). More specifically, Indonesia is the largest

potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important

vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that,

according to research, the availability of natural resources and the level of a country's economy

have been linked; in which natural resources would theoretically support the rapid economic

growth.

Environment – The packaging of our products is give the bad impact which is increase the

pollution by adding the amount of plastics that cannot be recycle.

Design Brief We will design and create a product relating to human appetite. This product will be made

during the time of student project dateline. The product will be made base on the five steps of the

design cycle, which are investigation, design, plan, create and evaluation.

The investigation stage requires a description of the problem as well as an explanation on why

the problem is important. After that we have design process. In this stage, we should include a

variety of designs that may wish to use. Plan, the requirements of the plan stage could include

the creation of a time line. Then, we create the product and for the last, we make an evaluation.

Investigation, design, plan will be done before start making the product because these steps

include all the essential information about the product. The create process will be done during

the school exhibition.

DESIGN Design 1

practice

neat

health

no preservative

o not too attractive

o lack of variation

o plastic is used

Design 2

more attractive

more variation of

favors and colors

practice

health

o plastic is used

o more cost

Design 3

practice

attractive

colorful

trend

no preservative

o plastic is used

o more cost

Design evaluating Specification Design 1 Design 2 Design 3

Materials 3 3 3

Tools 2 2 2

Cost 1 3 2

Flavor 2 2 3

Color 1 2 3

Packaging 2 2 3

Price 2 2 3

Profitable 3 2 3

Summary This product is generally targeting for all people, but is devoted to the youth/teenager or

age of the student. So, it takes an attractive design product which is can attract young

people to try this product.

Design 1, has not met the character because although packaged in a neat condition,

practical or not use preservatives, but the color and still look less attractive.

Design 2, more varied by a combination of several colors derived from natural vegetable

fiber, packaged in an orderly in a plastic cup. However the color obtained less attractive

and need more high cost because the use of natural dyes.

Design 3, more adapted to current culinary trends- rainbow cake. The use of color is very

attractive and blends of flavors that can create an impression of balance in the diet.

Blending two meals in one package is a very good idea. The increase in costs can also be

covered by the benefits that may be obtained.

Evaluating gains Specification Design 3 comments

Materials 3 All materials needed are provided in market.

Tools 2 Not every tools we need is provided, need some

works to get it.

Cost 2 Cost as a capital we get from each member. Need

more cost to produce this product.

Flavor 3 Used pandan and strawberry extract to balancing

the natural flavor from potato.

Color 3 Used food coloring (green, red and yellow) which

is adapted the trend rainbow cake.

Packaging 3 Used plastic packaging to make easier the

consumers to see how the product looks like.

Besides that, used of plastic packaging no need

high cost.

Price 3 Determination price based on production cost

oriented.

Profitable 3 Take a look at culinary market which increasingly

open, enable for this product produce profit .

Development and final design

We realize to make a good quality product, it should be used a good materials to make it. In

order to get good image product, we choose the good material. For the first design, we used

plastic cup as packaging, but it needs high cost and the appearance of product cannot be seen

fully. So, we decided to use another way to packing product. Then, we used small plastic bag as

new packaging. It is more simple and low cost. Besides that, the consumers can see the product

directly. In addition, we add label of our logo, it is include name of product, tagline, name and

address of firm, ingredients of product, and expired date.

For the product flavor we used pandan and strawberry extracts to balancing the flavor of potato.

For the last we used the combination colors of red, yellow and green which is adapt from

rainbow cake which expected to be an interesting product.

PLAN This is the step for making roll cake:

1. Combine eggs, sugar,

tbm, vanilla in a bowl.

2. Stir the dough

until the dough

expand with mixer.

4. Put the mixture

into a baking dish

that has been

buttered.

5. Bake the dough

in the oven. 6. Spread

with butter

and roll.

3. Once the dough

expands, add flour and

milk. Then stir again

This is the step for making pudding:

Combining process:

Put the roll cake in the middle of mold then pour out the jelly to mold

also. Wait until the jelly freeze.

1. Steam the

potatoes until soft.

2. Blander the

potato.

3. Mixture the

potato with milk

and yolk.

4. Mixer jelly, sugar,

coconut milk, and

pandan.

5. cooked the dough

with a little fire until

frothy, but keep stir it.

6. Put the dough in the

brass, and wait until

the dough cold.

Tolls Stove

To cooked the food. It cooks food by gas or

electrics and can meet a wide range of

temperatures./the stove also has hobs which

allows us to rest pots and pan on it.

Pot

Used to steam the materials.

Especially potato.

Spoon

Used to mix the dough, help for mixer

Brass

To bake the cake.

Knife

To cut the ingredients such as, potatoes.

Bowl

To put the dough before cooked.

Mixer

For mix all of the ingredients of pudding and

cake.

Stop watch

Used for account the time of Cooke

Plastic bag

Used for cover the cake and pudding

Ribbon

Used for binding the plastic bag

Gas

Used for the energy of stove

Paper

Used for the cover the cake and pudding

Brush

Used for give the butter to the cake

Label

Used for give the label in the cover

Spoon and fork

Used for eat the cake and pudding

Evaluation of the plan Is your plan SMART?

Our plan is SMART (specific, measurable, achievable, realistic, fits the time

frame). We have specific time to do our project which is 5 weeks. Our project also

measurable. For example every time we made the dough we need to measure how much

the materials used. The achievable for our project is we can make the product. Our

project is realistic because we can make the product easily and create the job vacancy.

Time frame we make the schedule to make the product, that to manage our work.

Does the plan seem to be logical steps?

This plan is logic because if the plan doesn’t logic so we can’t to make the

product. We already made the step to create the product. We focused and followed the

step structurally. The result, we can created the product successfully.

Modification to the design

We have been make 3 different design in order to create the best one. We want to

create an interesting product so that’s why we have to create many variations on product.

The modification include: modification in flavor and appearance/packaging.

Concluding the evaluation of my step by step plan

The step by step is very clear because we already explain every single of the step.

CREAT Evidence 1

We started by gathered and brainstormed to get the fix plan that will we used to our student project.

We found many ideas as the candidate of our student project. By looked to the weakness and the

worthness of each idea, finally we decided to make a fried ice cream which used vegetables as the main

material. In the next gathering, we thought that the equipment needed is very hard to find, because of

our we are living in the boarding school which cannot provide those equipments needed. So, we make

changes in our student project. We changed the plan become making a pudding, but vegetable

(potatoes) still become the main material.

Evidence 2

Firstly, we made pudding with the potatoes as the main materials and pandan as the flavor. For the

color, we used pandan extract. About the packaging, we use plastic cup. Although the packaging already

look good, but the appearance of the product itself was not too attractive caused by the color used.

Evidence 3

We made new design for our product. We put rainbow concept on it. Why should rainbow? We thought

that many teenagers like rainbow colours and rainbow is very famous nowadays. First time, we just put

two colours on the pudding itself (pink and green). In the second time, we added cookies on the bootom

of the cup of pudding. Yes, we use plastic cup for our pudding. The appearance of the product looked

more attractive then we sold them in an even, open house Sampoerna Academy Bogor and the respon

from the consumer was good. They like the taste of the pudding.

Evidence 4

We was thinking that the design is not perfect yet. Then, we gathered back to think about the new

design. As a result, we added a rainbow roll cake on the pudding. So, we can ate two things (roll cake

and potatoes pudding) in one time. We made an observation by sold them in STIE Kesatuan Bogor and

like the first observation, the buyers loved the taste of the pudding. Beside that, we change the

packaging. We put the pudding on the papper plate which covered by plastic.

Evidence 5

We finished making the product in this week. We faced some problems when we looking for the

ingredients for our product. We know that if we want to make a high quality of product, we have to use

good material as well. In this case, we found some problems when we choose the potatoes which have

good quality. Besides that, we also found difficulties to get permission to leave the school for buying the

materials.

Because our product is including in one kind of the food which is made by creamy consistency, it is

possible that our product will be spoiled quickly. To solve this problem, we have to make the product in

early morning. Surely, it might be another problem for us.

EVALUATION Evaluating My Performance at Each Stage of the Design Cycle

Investigation – The goal of this project was to make a healthy meal with innovation and

creativity as our priority. Investigation is the first stage by investigate and observe what society

need. The first idea that we want to make is ice cream but by fried process. After one week our

ideas should changing by the rational one. We cannot make an ice cream because we have

problems like lack of equipment’s. Making an ice creams need some moneys and develop to sold

it. Actually, our basic idea I think is excellent where we mix within ice creams with vegetables.

We do this because we think that the problems right now is society especially a teenagers did not

really like vegetables. So that way we have an idea like that. The second idea is making a

pudding by potato. As we know that potato has a high rate of carbohydrates and seems with rice.

So, when we consume potato it means that we consume rice as our main meal. To support our

ideas we try to interviews with some of students in our school. The result is they agree and they

think that our ideas are excellent. So, basically everything that we need to have in mind before

thinking about the design and how to make it is the idea of the product first. We have some

obstacles when we build the ideas such as some of us did not really agree with the ideas. After

investigate the strange and the weaknesses finally we agree with the ideas making pudding by

potato.

Design – The design that we make is based on the investigation that already held before make a

design. The first design of product that we make is into one color (green). After we sold out the

respondent give suggestion to make it interesting. So, we add the color become three colors there

are green, red, and brown (biscuit) in one product. The result after testing is still good yet. The

combination between those colors is not match and there is one color in the top that too much

composition. The third design is make it become like rainbow and the result was great. The

combination and the composition is enough and interesting.

Plan – In the plan section, we planned our time to making the pudding and testing also the

materials that we use. The first plan we try to make a pudding and we do tester to some students

and society around Kinasih. The second plan is when our school has an event name Open House

and in there we sold some puddings. The third plan was held when some of us use pudding as

their business marketing. In that event we published our new design and we make become like a

cake.

Price- The first price based on the expense for making a pudding. Some of respondent did not

really agree even they told that is too high and is not match with the quality of product. We learn

by the Business Study that decreasing price after the first selling is not good for running the

business. So, the good choice is we improve the quality of the product by putting the taste as our

priority. The result is we can sell the product in high amount of productions.

Quality- The first quality of product is still bad. The taste of first product is the potato still felt.

The respondents that don’t like potato give negative respond because potato’s taste still felt. Also

the texture of the first product is coarse and too much eggs. The second product is the taste is

sweeter than the first product. We too much give the sugar to the dough. The third quality of

product is better that product before. The taste is appropriate, the texture already soft, not putrid

taste, etc.

Packaging- The first and the second packaging our product is not interesting the consumer. We

just make packaging with small and transparent glass with transparent lid. We discuss again to

change the packaging. And then, the third product, we give the packaging like parcel and the

pudding put to the small carton.

Testing Title Testing Result Why?

Materials To test that our materials to

make a pudding is

appropriate and the taste is

so delicious. We looking

for the right composition

that we need when we make

a new one. Whether is too

bitter or too sweet.

We use potato as a main meal to

make a pudding with healthy and

high carbohydrate. The composition

between potato, eggs, and others

materials is good.

Purpose We will do the investigation

and observation about the

healthy meal that can

change rice as a main food

in society. Other purpose is

to help society especially

for teenagers and children

who did not really like

vegetables.

Societies already realize that is not

only rice that can become main food

which has high carbohydrate but

potato as vegetables has the same

rate of carbohydrate with rice.

Target

segmentation

We have segmentation as

our purpose by made a

potato pudding. The first

target is for teenagers as the

high rate of society that did

not really like vegetables.

The second is children and

the third is society.

The taste of potato pudding is sweet

and fresh, so most of teenagers are

like to eat potato pudding. Moreover

the packaging also success to

attracting teenagers to consume

potato pudding.

Time We will make an agendas

for manage our time.

We success follow the agendas that

we made for testing and interviews

with some students around Kinasih

Resort.

Price We consider the price that

we set up is based with the

expense of making potato

pudding and the profit for

making more potato

pudding.

Setting up the price is important

especially when do the tester.

Because it will impact the price after

do tester. The consideration for

setting the price is the expense and

the healthy product as our priority.

Healthy We use potato as our main

food.

We have a data about the nutrients

inside the potato. We compare with

the nutrients of rice and the result is

seems. The paradigm right now

should be changes that rice is not one

of main meal.

Successful Points We think the most successful part of make this product is the create section because we managed

to finish the product by the deadline and our spirit to change and trying to make the better

product than before.

Least Successful Points The least successful part for make this product is the design, the taste, and the packaging. We

have three design of product. We still cannot make good design in the first and second of

product. The taste our product is still lost that product that already running. And then, the

packaging of our product still lost also with another product that same product because we lack

of equipment and money to buy and created better packaging than now.

Problems We less money to support make our product. The equipment is not requiring enough. The place

for make the product is still limited. Because lack of equipment, we need long time to make the

product. And then, not enough of money makes the lack of material to make our product, so it

makes time consuming.

Modifications/Improvements o When make the pudding, making sure the ingredient of pudding is appropriate, to get good

taste and the texture is soft.

o We make the color of product that interesting the consumer. Make new innovation with the

appearance of color.

o We make new innovation about the packaging that interesting the consumer

o Do the market research to know the demand of the consumer, to know the best packaging, to

check the taste is making positive corresponding or not.

Consumer Feedback There are the consumer feedback when we doing market research. The consumer gives positive

and negative respond to our product. The positive respond is however the texture of potato in

pudding still felt, the taste of potato already decrease the taste and the all first product was

selling. The negative respond are the first taste, packaging, and quality of product was

appropriate.

The Impact on the Society and the Environment

Social – This product is food which contains substances that are very useful for the body.

Potatoes as the basic ingredient contain a lot of nutrients that are needed by the body. The water

content per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70

kcal calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains

other substances such as iron and riboflavin which are important for the body as well as the

amount of vitamin C as an antioxidant free-radical scavenger to the body. This showed that the

potato has potential and good prospects to support government programs, named food

diversification in order to achieve sustainable food security. This meal will help societies

especially for teenagers and children to have easy consumed vegetables. Moreover, potato

pudding has the high nutrients as high as rice. So, society is not have to consume rice as a main

meal but it can be for consume potato pudding with high carbohydrate. In addition, the use of

potatoes can also aim to optimize resource potatoes in Indonesia.

Economic- Indonesia is a country with the second highest level of biodiversity in the world after

Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based

on Nagoya Protocol statement, the potential of natural resources will be the foundation of

sustainable economic development (green economy). More specifically, Indonesia is the largest

potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important

vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that,

according to research, the availability of natural resources and the level of a country's economy

have been linked; in which natural resources would theoretically support the rapid economic

growth.

Environment – The packaging of our products is give the bad impact which is increase the

pollution by adding the amount of plastics that cannot be recycle.