STRUGGLING TO MAKE THE BEST BUY- Rishabh Patre

Conflicting results

from the various

evaluation criterion

No time to think

deeply or wait for other

alternative

Popular Vs Highly rated

Friend’s suggestion Vs Expert’s

advice

Ashley’s dilemma

ASHLEY’S DILEMMA

OR

CREATIVE ZEN STONE PLUS RIO CARBON 5

Consumer reviews

Testimonies

Expert reviewCustomer Satisfaction

Sales Number

EVALUATION CRITERION

Ratin

g of 7

.5

stars

More

demand

244 review

ratings

More popular

More sales Chosen by 101 people as a gift

Less satisfactory

for gift receivers

3.5/5

(Satisfaction

score)

$59.99

Ratin

g of 9

sta

rs

Less

demand

94 review

ratings

Less popular Low Sales Chosen by 38 people

only as a giftMore

satisfactory

for gift receivers

4/5

(Satisfaction

score)

$49.99

SITUATIONAL INFLUENCES AFFECTING PURCHASE DECISIONS

FACTORS AFFECTING ASHLEY’S DECISION

Time factor

Social surrounding

Reason for purchase

FINAL DECISION

RIO CARBON

ZEN STONE PLUS

Pleasing

Popularity

Brand loyalty

Cost

Rating

EXAMPLE

SAMSUN GALAXY A8 XIAOMI NOTE 3

ALTERNATIVES

• Guaranteed Return if not satisfied