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H Y D E R A B A D A constituent of IFHE (Deemed University U\S 3 of the UGC Act, 1956) CENTER FOR MANAGEMENT DEVELOPMENT (CMD) IBS HYDERABAD Dontanapalli Campus, Shankerpalli Road Hyderabad – 501 203. www.ibsindia.org/ibshyderabad.org 24-25 September, 2015 Structural Equation Modeling (SEM): Basics and Applications Workshop on

Structural Equation Modeling (SEM): Basics and Applications · Objectives of the Workshop The workshop primarily has two fold objectives: 1. To introduce the basic concepts related

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Page 1: Structural Equation Modeling (SEM): Basics and Applications · Objectives of the Workshop The workshop primarily has two fold objectives: 1. To introduce the basic concepts related

H Y D E R A B A D

A constituent of IFHE(Deemed University

U\S 3 of the UGC Act, 1956)

CENTER FOR MANAGEMENT DEVELOPMENT (CMD)IBS HYDERABAD

Dontanapalli Campus, Shankerpalli Road

Hyderabad – 501 203.

www.ibsindia.org/ibshyderabad.org

24-25 September, 2015

Structural Equation Modeling (SEM):Basics and Applications

Workshop on

Page 2: Structural Equation Modeling (SEM): Basics and Applications · Objectives of the Workshop The workshop primarily has two fold objectives: 1. To introduce the basic concepts related

About IBS HyderabadIcfai Business School (IBS), Hyderabad is a constituent of IFHE (Icfai Foundation for Higher Education), a Deemed University, declared by the UGC. It has been ranking among the top business schools in India, consistently for the past few years.

The School has been re-accredited by SAQS (South Asian Quality Standards) till 2018, rated A** by CRISIL, Eb2 IN by ICRA and as an “Excellent” Business School by Eduniversal. The school has excellent Case Research Center which has a repository of 4000+ cases covering all areas of management. Some of the IIMs and leading business schools in India and abroad use the cases developed by the Institute.

Apart from contributing to regular courses leading to degree, our faculty members also undertake consultancy, research, deliver MDPs to executives. The institute holds International Conferences in all areas of management. The institute offers Ph.D degree programme which is rigorous and known for its high quality inputs. IBS Hyderabad has state of art infrastructure at its campus spread across 94 acres located near Shankarpalli, Hyderabad. The School offers BBA, MBA and Ph.D programs.

Center for Management Development (CMD)The Center for Management Development, a Center at IBS, Hyderabad, is aimed at delivering quality services to industry and academia in terms of training and consulting. Our CMD activities include Management Development Programs, Faculty Development Programs, Executive MBA and Consultancy in core management areas. The MDPs/FDPs are offered as open programs or in-company/institute-specific. Open programs are for participants from any organization. In-company/institute-specific programs are tailor-made as per the requirement of specific companies/ institutes.

Our Programs are conducted as residential or non-residential; at the IBS campus or at a chosen location by the client. We have a strong team of around 150 faculty members with skills in many contemporary areas of management.

PerceivedValue

CorporateImage

CustomerTrust

CustomerSatisfaction

CustomerLoyalty

About SEM

Structural Equation Modeling (SEM) with latent variables has become one of the widely used techniques to examine complex research models in business and social research. Recently SEM using AMOS (user friendly s/w) has gained popularity in different fields of research and in practice viz. psychology, healthcare, social sciences, market research, information systems research and organizational research.

Multivariate techniques like multiple regression, factor analysis, discriminant analysis, multivariate analysis of variance etc. can examine only a single relationship at a time.

To explain complex causal relationship like the one shown above, where there is series of dependent-independent relationship, none of the above mentioned multivariate techniques can be applied.

But Structural Equation Modeling (SEM) enables us to examine series of dependent-independent relationships simultaneously. It is particularly useful in testing theories that contain multiple equations involving dependence relationships, where a hypothesized dependent variable becomes an independent variable in a subsequent dependence relationship.

Page 3: Structural Equation Modeling (SEM): Basics and Applications · Objectives of the Workshop The workshop primarily has two fold objectives: 1. To introduce the basic concepts related

Objectives of the Workshop

The workshop primarily has two fold objectives:

1. To introduce the basic concepts related to SEM

2. To illustrate the basic applications of SEM using the AMOS software using hands on lab sessions with valid data set

Who should attend?

ü Research Scholars

üFaculty Members

ü Industry Executives

üPeople engaged in or interested in contemporary statistical techniques

Participant FeeRs. 9000 (Nine Thousand Rupees Only) per participant.

Fee includes:

Pre-requisite:

Basic knowledge of multivariate techniques such as factor analysis and multiple regression.

î Workshop registration fee and Workshop Kit

îFood and Refreshments

îComplimentary In-Campus Accommodation

Registration Details*

* Appropriate discount will be provided for bulk registration (more than 2 members from the same institute)

Payment Mode

Preferred mode of payment is Netbanking. (For any other mode of payment – DD / Cheque, please kindly mail to:

)

Details for Fund Transfer through NET / ONLINE banking:

HDFC Current A/c No: 05212000004843

Bank & Branch: HDFC Bank, Banjara Hills Branch, Hyderabad

A/c Holder's Name: IBS Hyderabad

Swift Code: HDFCINBBXXX

RTGS/NEFT Code: HDFC0000521

Note: While making online transaction, kindly mention “<your name> SEM FEE” (e.g. Vinay SEM FEE) in the

Transaction Remarks field.

[email protected]

Registration

Kindly fill your registration details at - https://goo.gl/hM44iI

Category Date Discounts

Early Bird Registration/Group Registration

thUp to 10 September, 2015 10%

Regular Registration thAfter 10 September, 2015 Nil

Page 4: Structural Equation Modeling (SEM): Basics and Applications · Objectives of the Workshop The workshop primarily has two fold objectives: 1. To introduce the basic concepts related

ContactFor any enquiries / clarifications call:

+91 81433 44893 (Dr. Abhilash Ponnam)/

+91 76608 47170 (Dr. Dr. Sunny Bose)

email:

[email protected]

Profiles of Resource Persons

Dr. Abhilash Ponnam

?Ph.D in Management from ICFAI University, Dehradun.

?Five years of Academic Experience.

?Spent about a year @ University of Memphis, USA as a Visiting Scholar.

?Published in reputed international journals viz. Journal of Product and Brand Management; Journal of Targeting Measurement and Analysis for Marketing; Managing Leisure; Academy of Marketing Studies Journal; Journal of Customer Behavior; International Journal of Hospitality Management.

?Winner of Best paper awards in national and international conferences: General Business Conference hosted by Sam Houston State University, Texas (2010) and EREC conference hosted by IIM Indore (2011) respectively.

?Reviewer of international journals: Qualitative Market Research; International Journal of Hospitality Management; Journal of Brand Management

Dr. Sunny Bose

?Ph.D in Management from ICFAI University, Dehradun.

?Six years of Academic Experience and Two Years of Corporate Experience.

?Published in international journals of repute, some of them include: Journal of Strategic Marketing; Services Marketing Quarterly; Managing Leisure.

?Reviewer of International Journal of Emerging Markets; Services Marketing Quarterly