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S t r i n g s Live in Concert – India Tour 2012

STRINGS Live in Concert - India Tour 2012 (Final)

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Page 1: STRINGS Live in Concert - India Tour 2012 (Final)

S t r i n g sLive in Concert – India Tour 2012

Page 2: STRINGS Live in Concert - India Tour 2012 (Final)

Band ProfileBand Profile

Strings is Bilal Maqsood and Faisal Kapadia, a Pop/Rock Band from Pakistan. The band have been together since 1989, and have so far released 6 albums: Strings 1, Strings 2, Duur, Hai Koi Hum Jaisa, Dhaani and Koi Aanay Wala Hai.

Strings have done a song for the cricket series between India and Pakistan along with Euphoria called Jeet Lo Dil. They have also worked with Sunjay Gupta on the movie Zinda, starring Sanjay Dutt, John Abraham and Lara Dutta. Strings produced 2 songs for the movie: Yeh Hai Meri Kahani. They have also contributed to the OST of Spiderman 2 released in India, as well as the Soundtrack for Shootout at Lokhandwala.

On Social/Political front, Strings has released Beirut, Ab Khud Kuch Karna Paray ga and recently Mein tou Dekhoonga.

Strings in past endorsed brands like, Pepsi, Motorola, Mobilink, Warid, Walls, Gibson Guitars, Etihad Airways, Tissot and are the current brand ambassadors for Levis.

Page 3: STRINGS Live in Concert - India Tour 2012 (Final)

DISCOGRAPHYDISCOGRAPHY

STUDIO ALBUMS

Duur (2000)Strings 1 (1990) Strings 2 (1992)

Dhaani (2003)Koi Aanay Wala Hai

(2008)

FILM OSTs

Spiderman 2 (2005)Shootout at

Lokhandwala (2007) Zinda (2006)

Page 4: STRINGS Live in Concert - India Tour 2012 (Final)

AchievementsAchievements

• MTV ASIA AWARD 2005 - Winner  Best Band India

• Won MTV Asia’s “Most Favourite Indian Band” award

2005(Pakistan)

• Sahara Music Awards, UK - Winner, Best Band 2005

• Ambassadors for UNICEF HIV/AIDS

• Brand Ambassadors for Pepsi(2002-2004), Walls

(2004), Mobilink, Motorolla, Tissot, Warid,

Brookbond, Levis (current), Ethihaad (current) and

Gibson Guitars (current).

• Best Band Award – MTV Music Awards

2009(Pakistan)

• Best Album Award – MTV Music Awards

2009(Pakistan)

Page 5: STRINGS Live in Concert - India Tour 2012 (Final)

Special Projects

• Song for the original movie soundtrack of the Hollywood Blockbuster “SpiderMan 2” South Asian release.

• Official song for Pakistani Cricket team for 2003 ICC Cricket World Cup

• Official Song for Pakistan-India cricket series with Euphoria in 2003

• Song for Bollywood blockbuster “ZINDA” featuring Sunjay Dutt and John Abraham

• Song for Bollywood film “Shootout at Lokhandwala”

• Released an Anti-War Song “Beirut”

• Released a patriotic song “Ab Khud Kuch Karna Paray Ga” Featuring Atif Aslam.

• Released a motivational song “ Mein Tou Dekhoonga”

Page 6: STRINGS Live in Concert - India Tour 2012 (Final)

Performances

• Over 500 concerts up till now in Pakistan, India, USA, Canada, Norway, U.A.E, Bangladesh, Nepal, South Africa, Thailand, Kuwait, Bahrain, Saudi Arabia, United Kingdom and Italy.

• Over 100 concerts across India in Mumbai, Pune, Delhi, Goa, Bangalore, Chennai, Hyderabad, Jaipur, Lucknow, Ludhiana, Ahmedabad, Kharagpur, Kolkatta, Haldia, Bhubaneshwar, Gwalior,  Dhanbad.              

Page 7: STRINGS Live in Concert - India Tour 2012 (Final)

Relevant Links for Reference

. Title Song of Spider Man 2 by Pakistani Band Strings - Na Jane kyun... http://www.youtube.com/watch?v=G6MB-Kd9Rxw

. Sanjay Dutt - John Abraham - Strings - Zinda (Yeh Hai Meri Kahani (Music Video) http://www.youtube.com/watch?v=bNWad0RmkZc

. Aakhri Alvida video from movie Shootout At Lokhandwala

http://www.youtube.com/watch?v=xvVvKqclJ30

. Koi Aaanewala Hai featuring John Abraham

http://www.youtube.com/watch?v=xTNfSjBv2F8

Page 8: STRINGS Live in Concert - India Tour 2012 (Final)

Relevant Links for Reference

. Bolo Bolo Na featuring Hariharan as guest artiste

http://www.youtube.com/watch?v=p68Pv_BwXvg

. Dhaani

http://www.youtube.com/watch?v=uemmlOQLVjI

. Performance of Duur att IIM Indore

http://www.youtube.com/watch?v=qZTbQwvYEIA

. Performance at IIT Guwahati

http://www.youtube.com/watch?v=2AtY3AkTmRA

. Performance at a Corporate Show

http://www.youtube.com/watch?v=ueyB8yRsQNA

Page 9: STRINGS Live in Concert - India Tour 2012 (Final)

Sponsorship Benefits

Print : • A Leading Newspaper will carry a 60 cc

advertorial on the day of the Event with Brand integration in Delhi.

• A Leading Newspaper will carry 80 cc advertorial on the day of the Event with Brand integration in Pune.

Radio : • 7 spots for 5 days on Radio City / Fever 104

Outdoor : • Brand integration on Hoardings at strategic

locations (5 hoardings in Delhi and 10 hoardings in Mumbai) will be covered for a period of 7 days respectively.

Page 10: STRINGS Live in Concert - India Tour 2012 (Final)

Sponsorship Benefits

TV Campaign - On-Air :

Show Promotion : 

Page 11: STRINGS Live in Concert - India Tour 2012 (Final)

Sponsorship Benefits

Social Media Outreach : • With a total reach of Over 25 million

people

• Brand Integrated Vignettes on the Saregama YouTube Channel (Over 18 Lakh visits).

• Event posters with Brand Integration on Facebook Artist Fan page (Over 4 Lakh followers).

• Event posters with Brand Integration on Saregama Website (Over 60,000 registered users).

• Event posters with Brand Integration on Saregama Facebook Fan page (Over 60,000 followers).

• Event posters with Brand Integration on Twitter (Artist and Saregama) with Over 2 Lakh followers.

Page 12: STRINGS Live in Concert - India Tour 2012 (Final)

Sponsorship Benefits

On-ground :

• 3 standees on-ground

• Brand logo on 500 posters

• 30 seconds AV prior to the Event

• 5 recommended people Meet n Greet the Artist at the Event

• 5 recommended people would get an opportunity to click a Photograph with the Artist

Page 13: STRINGS Live in Concert - India Tour 2012 (Final)

Sponsorship Value

Title Sponsorship:

• Includes 2 shows at Delhi and Pune

comprising of Pre-Event, On-Event and

Post-Event programming on TV; over and

above Print, Radio, Outdoor, Online & On-

Ground Promotion.