Strictly Confidential - Not For Distribution1 ACNielsen MarketTrack tracked sales: Period ending November 25, 2006 After 1 year almost 80% of new items

Strictly Confidential - Not For Distribution 1

ACNielsen MarketTrack tracked sales: Period ending November 25, 2006

After 1 year almost 80% of new items are gone or vulnerable

In 2006

Of the New Grocery Items launched in 2005…

>50k= Greater than $50,000 in retail sales nationally >50k= Greater than $50,000 in retail sales nationally

47% < $50k47% < $50k70% are still active in 200670% are still active in 2006

30% are no 30% are no longer availablelonger available

30% are no 30% are no longer availablelonger available

23% > $50k23% > $50k


2003/042004/05

2005/062006/07

95% 98%93% 93%

0%

20%

40%

60%

80%

100%

Majority of Canadians are ‘Interested’ in Trying Products Voted Best New Product

Very/Somewhat Interested

How interested would you be in trying products that have recently been voted the Best New Product through the vote of 10,000 Canadians?

How interested would you be in trying products that have recently been voted the Best New Product through the vote of 10,000 Canadians?


Tips for Succeeding in Year 2

• Strong consumer acceptance of the product is job #1… Keep those triers!– Launch only with strong product acceptance

• Support launches into Year 2 to continue trial growth– Consider a brand "new" for at least two years– Do not drop support for a launch after 3 to 6 months

of introductory activity

The Best New Product Awards helps marketers leverage their products in year 2 of the product life cycle

The Best New Product Awards helps marketers leverage their products in year 2 of the product life cycle


47 Leading Companies are involved in the 2007 Best New Product Awards

Returning CompaniesReturning Companies New This YearNew This Year

PR News Media support for the BNPA Programs continues to growPR News Media support for the BNPA Programs continues to grow


Date Outlet Location Type Reach

8-Feb-07 Global 11pm News (Global) Toronto (ON) Television Program 1,051,000

9-Feb-07 BreakfastTelevision (CITY) Toronto (ON) Television Program 504,000

9-Feb-07 BreakfastTelevision (CP24) Toronto (ON) Television Program 293,000

9-Feb-07 Canada AM (CTV Network) Toronto (ON) Television Program 881,000

9-Feb-07 News: Global 6am (CIII) Toronto (ON) Television Program 218,000

12-Mar-07 BreakfastTelevision (CKVU) Vancouver (BC) Television Program 52,000

12-Mar-07 BreakfastTelevision (CKVU) Vancouver (BC) Television Program 52,000

9-Mar-07 NewsWatch at 5:30 (CKWS) Kingston (ON) Television Program 67,700

9-Mar-07 NewsWatch at 5:30 (CKWS) Kingston (ON) Television Program 67,700

8-Jan-07 Pubzone.com National Web Site 25,572

17-Jan-07 www.marketingmag.ca National (CA) Web Site 50,340

Mar-07 Canadian Living National (CA) Magazine 4,406,000

Mar-07 Coup de Pouce Quebec Magazine 1,428,000

26-Feb-07 Marketing Magazine Toronto (ON) Magazine 32,502

28-Feb-07 Rogers Daytime Richmond Hill (ON) Television Program 50,000

9-Feb-07 www.citytv.com Toronto (ON) Web Site 125,000

Totals Stories:16 9,303,814

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

2007 Publicity Coverage: Specifics


The BNPA’s were featured on various news organizations and morning shows

To view these segments please click here

http://www.youtube.com/bestnewproductawards

Current Consumer and Trade Media PartnersCurrent Consumer and Trade Media Partners


Canadian Living and Coup de Pouce provide substantial coverage for the winners

April 2007


2007 saw the continuation of an EXCLUSIVE advertorial opportunity for winning products from Canadian Living and Coup de Pouce. 16 Brands participated in 2007.


Winning products also received coverage in a full one page spread in the National Post, one of Canada’s leading National Newspapers

This 1 page spread is featured in The National Post the day afterThe Best New Product Awards gala

Source: February 9th, 2007


Marketing Magazine continues to provide substantial coverage of the program


For the second year in a row, Canadian Grocer have attended the gala and provided editorial content of the program


May/June 2007 March 2007

Our newest trade partners have provided coverage of the 2007 winners

Many companies have leveraged their winMany companies have leveraged their win


Procter & Gamble use the BNPA Logo


http://link5.streamhoster.com/?u=brandspark&p=%2FBNP2006_FEATURES_OceanSprayLowCal_Eng.wmv&odaid=1800&prog=true

To view the commercial please click the link below

Ocean Spray used the BNPA logo in their TV campaign

http://link5.streamhoster.com/?u=brandspark&p=%2FBNP2006_FEATURES_OceanSprayLowCal_Eng.wmv&odaid=1800&prog=true


Other use of the logo


Companies are putting the BNPA logo on their websites


Leading Personal Care products have leveraged their BNPA win by placing the logo on their packaging and print to help drive sales


Use of logo on packaging

Independent Market Research has demonstrated impact of the logoIndependent Market Research has demonstrated impact of the logo


The LocationThe Signage

BNPA LogoThe Price

Other

1.5

27.5

39.2

22.1

9.8

n=204

Independent Research Confirms BNPA’s Ability to Impact Purchase Decision

While in the grocery store, what influenced you to buy Dr. Oetker Frozen Pizza that day?While in the grocery store, what influenced you to buy Dr. Oetker Frozen Pizza that day?


Aware of Award

Unaware of Award

16%

4%

Of those aware that Lipton SideKicks Spaghetti won a Best New Product Award…

Future Purchase Intent

How likely are you to purchase the following products at regular retail prices within the next month?How likely are you to purchase the following products at regular retail prices within the next month?

Independent Research Confirms BNPA’s Ability to Impact Purchase Decision

Documents

Strictly Confidential - Not For Distribution1 ACNielsen MarketTrack tracked sales: Period ending November 25, 2006 After 1 year almost 80% of new items