STRENGTH ANDVERSATILITY IN EVERY FIBRE

Birla ExcelTM is branded lyocell fibre from Birla Cellulose.

Birla ExcelTM fibres have incredible wicking capabilities, offering premium smoothness and bouncy

feel to the fabric.

These fibres are ethically derived from natural renewable source through a closed loop process,

making them the most sustainable fibres.

Birla Excel imparts excellent colour depth and lustre to fabrics and garments which remain true, even after repeated washing. This is due to the highly uniform morphological structure of Birla Excel. The fabric appearance is luxurious and the colour palate gets enhanced with Birla Excel.

TraceabilitySystem

Birla Excel has a unique tracer in its fibre. This tracer helps you in source verification at all stages of the value chain and removes any possibility of counterfeit or dilution.

Blockchain technology based tool - Green TrackTM

is used to trace upward and downward value chain, to maintain authenticity of data.

Plantation

Pulp

Fibre

Yarn

Fabric

Garment

Tracer

Green TrackTM

Denim andCasual Wear

Birla Excel fibers are produced by application of Global Benchmark Sustainability Practices Across the Value Chain and not only within its manufacturing process

Wood

Pulp

Fibers

Yarn

Fabric

End Product

Five PillarsThese pillars underpin health & well-being of the people and the planet

Sustainabilityacross theValue Chain

ResponsibleSourcing

ResponsibleManufacturing

SustainableProducts &

CicularEconomy

ValuablePartnership

UnmatchedSustainability

01Responsible

Sourcing

02Responsible

Manufacturing

03Sustainable

Products & CircularEconomy

04Valuable

Partnerships

05Unmatched

Sustainability

ZDHC, SAC, TextileExchange, CMF, CanopyAccredited Value ChainTechnology &Research Institutes

Sustainable Innovations -State of the Art TechnologyOEKO-TEX® Standard 100,

Biodegradability & Compostability,No Toxicity,

Comes from renewable sourcesfrom among the worlds mostsustainably managed forestry.Closed Loop ManufacturingProcess with 99.7% chemicals recoveryLowest water consumption comparedto other cellulosic fibres, less than

Closed Loop Process Higg (3.0) FEM StandardsOHSAS 18001, ISO 14001, Life Cycle Assessment8000/ SMETA Audit | Sedex

100% FSC®, SFI®, PEFC™,Canopy - Dark Green Shirt(Hot Button Report 2020)Supplier Code of Conduct -Ethics, Human RightsChemicals Management,no use of MRSL Birla Cellulose, Kharach has provided the logo of STANDARD 100 by OEKO-TEX® for illustration purpose.

GlobalCertifications

Manufacturing

Sustainableproducts

Sourcing33 buttons in

Canopy’s Hot ButtonReport 2020