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January 2015
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STREETTALK EIGHT VICTORIA AVENUE PERFORMANCE REPORT
J A N U A R Y 2 0 1 5
THE LEADERS IN URBAN REAL ESTATE
Dear Home Owners and Residents,
Want to know what EIGHT apartments sold for in 2014? With Christmas and the New
Year season now behind us, we thought we’d get in early and update you on what’s
been happening in the world of EIGHT sales over the last 12 months.
In this report, you’ll find the latest sales and performance statistics.
ZSA ZSA Property was responsible for the most recent sale in the building (Unit 9) - where we
achieved a record price in under 32 days (where the average days on market for Perth was 69 days
at the time).
You may not know this, but I was also personally involved in selling all of the apartments at
EIGHT off-the-plan. I know the development extremely well, having sold all 27 apartments.
Should you wish to get an updated market appraisal or wish to get further information on the latest
sales within the area, please feel free to contact me at any time.
Wishing you a happy and prosperous start to 2015.
Warm regards,
Danielle Geagea
Principal
+61 433 121 079
1 Z S A Z S A P R O P E RT Y
ZSA ZSA Property is the proud WINNER of the Anthill MagazineCOOLEST NEW BUSINESS AWARD FOR 2014.
The Anthill Magazine Cool Company Awards recognise businesses Australia wide for being outstanding in the following areas: innovation, entrepreneurship, youthful attitude, reinvention, creativity and having that “X-Factor”.
PRESS 2Z S A Z S A P R O P E RT Y
4/8 Victoria Avenue Perth WA 6000Level 1
1 Bed plus Study54 SQM internal area
Asking Price unknownSales Price $450,000Sold “off-market”
Agent: Professionals Perth
9/8 Victoria Avenue Perth WA 6000Level 2
1 Bed plus Study54 SQM internal area
Asking Price “From $459,000”Sales Price $470,000Under Contract in 32 days
Agent: ZSA ZSA Property
SOLD PROPERTIES (Last 12 Months)
13/8 Victoria Avenue Perth WA 6000Level 3
2 Bed 2 Bath78 SQM internal area
Asking Price $599,000Sales Price $580,000Under Contract in 244 days
Agent: M & H Sutton Realty North Beach
MARKET SNAPSHOT PERTH CITY
Average Days on Market is 84 days
Change in Median Price (5 yrs) is 11.5%
Annual Change in Median Price (10 yrs) is 4.2%
Median Asking Rent for Perth is $495 p/w
Median Sales Price (units) is $501,500*RP Data
3 Z S A Z S A P R O P E RT Y
EIGHT VICTORIA AVENUE
4Z S A Z S A P R O P E RT Y
“ We called ZSA ZSA Property
after seeing Danielle on TV,
intrigued by the promise of an agency
offering high quality service along with a
focus on lifestyle. We weren’t disappointed.
Danielle delivered on her promises: she
sold our property quickly, with minimum
fuss, at a higher price than the appraisal
and all with a level of customer service
that we couldn’t fault. We’d absolutely
recommend ZSA ZSA Property to our
friends and will be using her again
in the future.”
DION WARNOCK & ROBERTA MOLSONPerth, WA
PROOF
No. Level Bedrooms Bathrooms Internal Area
Total Area Car Bays Sale
Date Sale Price $/SQM Agent
9 2 1 + Study 1 54 78 1 7/23/14 $470,000 $8,704 ZSA ZSA Property
4 1 1 + Study 1 54 66 1 (Ex. Use) 2/18/14 $450,000 $8,333 Professionals Perth
13 3 2 2 78 89 1 (Ex. Use) 2/18/14 $580,000 $7,436 M & H Sutton Realty North Beach
EIGHT APARTMENTS SOLD IN 2014
HOT SELLER T IPS
OUR TOP FIVE TIPSWe’ve all opened up a copy of Vogue Living magazine and
drooled over the amazing photos whilst thinking to ourselves, “Wow, I would LOVE to live there”. Well, the thinking behind selling your home and presenting a property for sale is no different.
If you’re thinking of selling your home or
investment property, your first priority after
appointing the right agent should be to ensure
your property looks the part and has that all
important “wow” factor (as if it just stepped out
of Vogue Living). Why? Because presentation
is critical to attracting buyers and achieving the
best possible price from the market.
When thinking about your property, you
need put yourself in the buyer’s shoes and
ask yourself “Would I fall in love with this
property in it’s current state?” If the answer is
“No”, then you need to take pro-active steps
to improve the property’s presentation. A little
time and money spent now, can save you
thousands of dollars from your bottom line.
A good agent will be able to make helpful
recommendations as to how to present your
property better and if need be, assist you to
professionally style the property achieving
that “vogue” look.
FIRST IMPRESSIONS COUNT
1DE-CLUTTERRemove all clutter from surfaces and get
rid of any furniture that doesn’t look the
part or isn’t doing a space justice. Put any
unnecessary items into storage and keep
personal nick nacks to a minimum. Buyers
will get distracted by clutter and won’t see
the property in all its glory if they’re too
busy looking at all your ‘stuff’.
2PAINT JOBHave a good look at the walls and
assess whether you think it could do
with some ‘freshening’ up. A fresh coat
of paint works wonders with how a
property presents.
3ATTEND TO ANY OUTSTANDING REPAIRSThe last thing you want buyers to notice
is any repairs that might be necessary to
a property. Not only does it reduce the
perceived value of the property in the
buyer’s mind, but a buyer will inevitably
factor those repairs into any offer they
may wish to make. It is also quite likely
that the discount the buyer applies to their
offer will be far greater than the amount
it would have cost you to do those repairs
in the beginning.
4PROFESSIONAL STYLINGProfessional styling is one of the best
ways to achieve that “wow” factor and
hit the nail on the head when it comes
to the presentation of a property.
Not only will a stylist pick furniture
pieces specific to your property, but
they will also add those all important
finishing touches, such as soft furnishings
and accessories that conjure a particular
lifestyle and add warmth to a space.
It’s all about enhancing the ‘look and
feel’ of a property. You can be guaranteed
a property that is professionally styled
will not only generate more attention but
will also appeal to the buyers emotions
and sense of connection.
PROFESSIONAL PHOTOGRAPHY AND VIDEOToday’s buyer is much more sophisticated and conditioned than before. Buyers have
come to expect quality content and marketing. Let’s be honest, there is no mistaking the
difference in quality between a professional photo and that of a self taken casual snap.
A good photographer knows how to get the most out of a room and will balance the
lighting of a space, create ‘ambience’ in a shot and capture a room from the best possible
vantage point. Properties that incorporate professional video as part of their marketing
campaign are proving to generate more interest and enquiries and is a great tool to elevate
the property’s presence in the market place.
5 Z S A Z S A P R O P E RT Y
THE SCENE zsazsaproperty.com/the-scene
FLOUR FACTORY
The Flour Factory, Perth’s latest venue is now
open. Inspired by the history of the Queen Street
site, the Flour Factory pays tribute to the building’s
humble beginnings as a flour mill in the 1900’s and
includes a bakery and a butchery.
Open from 7am and until midnight 6 nights a week.
16 Queen Street, Perth
6Z S A Z S A P R O P E RT Y
+61 433 121 079 +61 8 6180 1922 [email protected] /zsazsaproperty @zsazsaproperty @zsazsaproperty /zsazsaproperty
Suite 10, Murray Mews, 329 - 331 Murray Street Perth WA 6000
ZSAZSAPROPERTY.COM