Upload
sjpuccinelli
View
579
Download
2
Tags:
Embed Size (px)
Citation preview
streamingCAPABILITIES
PDF created with pdfFactory trial version www.pdffactory.com
The CBS Radio Streaming Network is Leading the Way…
PDF created with pdfFactory trial version www.pdffactory.com
CBS RADIO is the #1 internet radiocompany in the world
Mill
ions +
+
Source: comScore/Arbitron November 2008 (CBS/AOL radio with the projected addition of Yahoo LAUNCHCast)
WEEKLY UNIQUE LISTENERS
PDF created with pdfFactory trial version www.pdffactory.com
MONTHLY MINUTES STREAMED
12,290,000,000
4,510,000,000
2,731,000,000
984,000,000
449,000,000
Note: All stats are per comScore Video Metrix except CBS RADIO / AOL- those numbersarefrom WebCast Metrics
CBS RADIO is the #2 Streaming Media Network after You Tube
PDF created with pdfFactory trial version www.pdffactory.com
We can reach an audience that is relevant to you
Here’s how we do it…
PDF created with pdfFactory trial version www.pdffactory.com
Pre-roll VideosAudio/video (:15s)Mandatory Viewing
Featured Banners180x150Placing a prominentstamp on thelistening experience
Streaming Spots and Synchronized BannersClient’s banners appear when their streaming spot airs
The Assets: Advertising Units
PDF created with pdfFactory trial version www.pdffactory.com
The Assets: The CBS Radio Network
PDF created with pdfFactory trial version www.pdffactory.com
The Capabilities: Geo-targetingWe can harness the power of our distribution with the ability to serve different ads within the same stop sets depending on the location of the user
PDF created with pdfFactory trial version www.pdffactory.com
The Capabilities: Demo-targetingWe have grouped our CBS Radio stations, our AOL stations and our Yahoo Music LAUNCHcast stations into different networks based on the demographic of the listeners. You can choose any network in any DMA across the entire U.S.
Young Rocker: M 18-34
Urban: Blk 18-54
News/Talk: A 35+
Classics: A 25-54
CHR, AC, Country: W 25-54
Young CHR, Hot AC, Country: W 18-34
Rocker: M 25-54
PDF created with pdfFactory trial version www.pdffactory.com
Buying a CBS Radio StationEvery CBS Radio station belongs to a “mini-network” within its local market. This means that we’re able to provide increased reach and relevance.
Local station: KEZK-FM in St. Louis AC station; reaches W25-54
(Example)
KEZK-FM is a part of the CHR, AC, Country: W25-54 Network,so by buying KEZK-FM you can also reach all W25-54 listeners on AOL Radio and Yahoo Music LAUNCHcast in St. Louis
PDF created with pdfFactory trial version www.pdffactory.com
Accurate and thorough documentation confirming executionMonitor campaign performance to ensure success
The Accountability
PDF created with pdfFactory trial version www.pdffactory.com
CHR, AC, Country Young CHR, Hot AC, Country Rocker Young Rocker Urban News/TalkW 25-54 W 18-34 M 25-54 M 18-34 Blk 18-54 A 35+ AC, CHR, Country Hot AC, CHR, Country Active/Alternative Rock, Classic
Hits, Classic Rock, Country, FM Talk, Jack,News, News/Talk, Sports, Triple A
Active/ Alternative Rock, Classic Hits, Classic Rock
Rhythmic AC, Rhythmic CHR, Smooth Jazz, Spanish, Urban, Urban Adult
Classic Hits, FM Talk, News, News/Talk, Sports
CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio AOL (294)Baltimore: WLIF-FM Baltimore: WWMX-FM Baltimore: WJFK-AM Boston: WBCN-FM Atlanta: WAOK-FM Baltimore: WHFS-FM Alternative (23)Charlotte: WKQC-FM Boston: WBMX-FM Boston: WZLX-FM Cleveland: WKRK-FM Atlanta: WVEE-FM Boston: WBZ-AM Best Of (5)Chicago: WCFS-FM Charlotte: WNKS-FM Charlotte: WFNZ-AM Las Vegas: KXTE-FM Charlotte: WBAV-FM Chicago: WBBM-AM Blues (5)Cleveland: WDOK-FM Cleveland: WQAL-FM Chicago: WSCR-AM Los Angeles: KROQ-FM Charlotte: WPEG-FM Dallas: KLLI-FM Christian (4)Dallas: KVIL-FM Hartford: WTIC-FM Cleveland: WNCX-FM New York: WXRK-FM Chicago: WBBM-FM Dallas: KRLD-AM Classical (13)Hartford: WRCH-FM Houston: KKHH-FM Detroit: WXYT-AM Philadelphia: WYSP-FM Dallas: KMVK-FM Detroit: WWJ-AM Country (19)Minneapolis: WLTE-FM Las Vegas: KLUC-FM Houston: KILT-AM Portland: KUFO-FM Detroit: WVMV-FM Hartford: WTIC-AM Eclectic (12)New York: WWFS-FM Las Vegas: KMXB-FM New York: WFAN-AM San Francisco: KITS-FMHartford: WZMX-FM Houston: KIKK-AM Gospel (3)Riverside-PS: KEZN-FM Orlando: WOMX-FM Philadelphia: WIP-AM West Palm: WPBZ-FM Los Angeles: KTWV-FM Las Vegas: KSFN-AM Indie (7)Sacramento: KYMX-FM Pittsburgh: WBZW-FM Sacramento: KHTK-AM AOL (258) Orlando: WJHM-FM Las Vegas: KXNT-AM Jazz (13)San Diego: KYXY-FM Pittsburgh: WZPT-FM Seattle: KZOK-FM Alternative (23) Phoenix: KZON-FM Los Angeles: KFWB-AM Lite Sounds (23)St. Louis: KEZK-FM Sacramento: KZZO-FM Tampa: WQYK-AM Best Of (5) Portland: KVMX-FM Los Angeles: KLSX-FM Metal (11)West Palm: WEAT-FM San Diego: KSCF-FM AOL (262) Blues (5) Sacramento: KSFM-FM Los Angeles: KNX-AM Misc. (2)AOL (211) San Francisco: KLLC-FM Alternative (23) Christian (4) San Francisco: KMVQ-FM Minneapolis: WCCO-AM Oldies (14)Alternative (23) Seattle: KBKS-FM Best Of (5) Classical (13) Tampa: WLLD-FM New York: WCBS-AM Pop (21)Best Of (5) St. Louis: KYKY-FM Blues (5) Country (19) Tampa: WSJT-FM New York: WINS-AM R&B/Soul (16)Christian (4) AOL (147) Christian (4) Eclectic (12) Tampa: WYUU-FM Philadelphia: KYW-AM Rock (30)Comedy (3) Alternative (23) Classical (13) Gospel (3) Washington: WLZL-FM Pittsburgh: KDKA-AM Seasonal (16)Country (19) Best Of (5) Comedy (3) Indie (7) Washington: WPGC-FM Portland: KCMD-AM Soundtracks (7)Dance/Electronic (18) Comedy (3) Country (19) Jazz (13) West Palm: WNEW-FM San Francisco: KCBS-AM Themes (18)Eclectic (12) Country (19) Eclectic (12) Latino (12) AOL (55) Seattle: KPTK-AM World/Intl (21)Gospel (3) Dance/Electronic (18) Gospel (3) Lite Sounds (23) Hip Hop (14) St. Louis: KMOX-AM Yahoo (152)Indie (7) Eclectic (12) Indie (7) Metal (11) Jazz (13) Washington: WJFK-FM Alternative/Indie (6)Kids (4) Indie (7) Jazz (13) Misc. (2) Latino (12) Christian/Gospel (5)Latino (12) Kids (4) Latino (12) Oldies (14) R&B/Soul (16) Classical (5)Lite Sounds (23) Latino (12) Lite Sounds (23) Rock (30) Yahoo (36) Country (13)Misc. (2) Lite Sounds (23) Metal (11) Seasonal (16) Hip Hop (8) Decades/Hits (32)Oldies (14) Pop (21) Misc. (2) Soundtracks (7) Jazz (10) Jazz/Blues (10)Pop (21) Yahoo (142) Oldies (14) Themes (18) Latino (5) Lite Sounds (14)Seasonal (16) Alternative/Indie (6) Rock (30) World/Intl (21) R&B Soul (13) More Stations (19)Soundtracks (7) Country (13) Seasonal (16) Yahoo (129) Oldies (3)Themes (18) Dance/Electronic (8) Soundtracks (7) Alternative/Indie (6) Pop (15)Yahoo (106) Decades/Hits (32) Themes (18) Christian/Gospel (5) R&B Soul (13)Alternative/Indie (6) Kids (3) World/Intl (21) Classical (5) Rock (24)Christian (5) Latino (5) Yahoo (114) Country (13)Country (13) Lite Sounds (14) Alternative/Indie (6) Decades/Hits (32)Dance/Electronic (8) More Stations (19) Christian/Gospel (5) Lite Sounds (14)Decades/Hits (32) Oldies (3) Classical (5) More Stations (19)Kids (3) Pop (15) Country (13) Oldies (3)Latino (5) Rock (24) Decades/Hits (32) Pop (15)Lite Sounds (14) Lite Sounds (14) Rock (24)More Stations (19) More Stations (19)
Oldies (3)Rock (24)
PDF created with pdfFactory trial version www.pdffactory.com
PDF created with pdfFactory trial version www.pdffactory.com