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Stratosphere Hotel
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected]
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected] 2
Overview The Stratosphere Hotel is a 3-star property situated on the north end of the Las
Vegas Strip. It has over 2,400 rooms, a large casino, and an award-winning rotating
restaurant offering a 360-degree view of the city. Like many hotels located on the
Strip, Stratosphere operates a year-round high-volume hotel in a highly competitive
market.
In response to their underperforming website and an over-reliance on online travel
agencies (OTAs) for bookings, Stratosphere worked with consultant Scott Yankton
and Travel Tripper to rethink their entire online direct distribution system. Specifically,
the hotel wanted to improve its booking engine and make it easier for guests to book
directly on their website.
Travel Tripper ultimately designed a brand new booking flow for Stratosphere’s
website that allows guests to book rooms easier and faster than on their previous
website. The new booking engine also integrates specific features, many of them also
employed by OTAs, in order to optimize conversions and increase bookings.
As a result of this redesigned booking engine, Stratosphere saw significant
improvements in both their revenue and direct booking volume—all within a few
months of launch.
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected] 3
The Stratosphere Hotel’s previous website had been underperforming for a number of
reasons. The booking widget wasn’t integrated into the booking engine, so customers
were forced to input dates twice. Rooms, amenities, and special offers were also
scattered across different pages, requiring lots of clicking around to find important
content.
This frustrating user interface was compounded by a clunky and visually confusing
booking engine. It didn’t have any room images, and special deals and rate packages
were incredibly hard to spot. It also wasn’t obvious where customers should click to
find extra information or book rooms—an issue hampered by a small and obscurely
positioned call to action button. Combined, these limitations meant there was no
clear path to conversion.
Challenge
Stratosphere’s old booking engine
• No room images
• No amenities listed
• No room policies
• No clear call to action
• Text small and difficult to read
• Special offers not clear
• Poor conversion rates
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected] 4
Travel Tripper developed an entirely new booking flow for Stratosphere, modeled off
of travel e-commerce best practices used by OTAs. This new booking flow involves a
tighter integration of the Stratosphere’s website and booking engine, vastly improving
overall user experience.
The new booking engine, now called RezTrip Direct, features larger images to
showcase rooms, while a clickable TripAdvisor badge lets customers easily see reviews
without having to conduct a separate search. Rate Match, a price checking tool, also
allows customers to compare current rates with other booking sites.
Room options are also easier to compare thanks to a clear layout. Room descriptions
are summarized with concise bullet points, and the hotel’s cancellation policy and
rates are prominently displayed. As a result, customers can quickly find the most
important elements they need to inform their booking decision.
Further along the booking process, numerous urgency prompts have been added,
similar to those employed by OTAs on their site to increase conversions. These
include mentioning limited room availability, stating the number of bookings made
in the past 48 hours, and displaying crossed out prices to indicate a deal. To further
increase the likelihood of a direct booking, a prominent call to action button now
leads to a two-step booking process with a simplified checkout.
Solution
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected] 5
Stratosphere with RezTrip Direct
1. Easy to input travel dates
2. Clear room images
3. Concise room descriptions with
additional details easily available
4. Easy to compare room types
5. Widget showing number of
bookings in last 48 hours
6. Travel Tripper Rate Match
7. Integrated TripAdvisor badge
8. Crossed-out pricing to indicate
a good deal
9. Prominent call to action button
10. Rate policies, such as
cancellation, clearly displayed
Click, click, book
Travel Tripper’s direct booking flow
takes travelers to the checkout page
in only two clicks.
The form itself captures only the
necessary information, eliminating
extraneous fields such as the
traveler’s address.
This streamlined process makes it
possible for a traveler to make a
booking in two minutes or less.
CASE STUDY
STRATOSPHERE HOTEL
TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 [email protected] 6
Since switching over to Travel Tripper, the Stratosphere Hotel has seen measurable
improvements to their direct booking business. Within weeks of launching RezTrip
Direct, the website started receiving higher quality traffic, leading to greatly improved
conversion rates. Direct booking volume also increased and there was a major lift in
direct booking revenue.
These collective improvements have given the Stratosphere Hotel a vital edge in a
highly competitive marketplace. They have been able to reduce their dependency on
OTAs for bookings and ultimately have increased their overall profit.
Within four months of using RezTrip Direct, Stratosphere experienced:
Results
2X Increase in
conversion rate
Increase in direct
website revenue24% Increase in number
of direct bookings20%
“Your RezTrip booking engine was a critical component in recapturing a significant portion of those bookings lost to OTAs on our last project. Awesome tool set!
—Scott Yankton, strategic consultant
Travel Tripper is a full-service hospitality technology provider
and strategic partner in helping hotels worldwide to generate
demand, optimize conversions, and maximize revenue. Known
in the industry for its constant innovation and exceptional
expertise, Travel Tripper provides a comprehensive suite of
solutions that empowers hotels from search to stay, including
central reservation systems, hotel distribution, website and
booking, and digital marketing.
Visit our website for more information, and subscribe to our
blog to receive important tips, guides, and resources on hotel
distribution and marketing.
www.traveltripper.com
To learn more about Travel Tripper
or to receive a demo, please
contact our sales teams:
AMERICAS
370 Lexington Ave Ste 1601
New York, NY 10017
+1 212.683.6161
EUROPE / MIDDLE EAST / AFRICA
1 Primrose Street
London, EC2A 2EX
United Kingdom
+43 020 3808 5753
ASIA / AUSTRALIA
Quadrant 4, Level 5, Module A1/A2
Cyber Towers, Hitech City
Hyderabad, India
+91 40 300 24444
Travel Tripper is a full-service hospitality technology provider
and strategic partner in helping hotels worldwide to generate
demand, optimize conversions, and maximize revenue. Known
in the industry for its constant innovation and exceptional
expertise, Travel Tripper provides a comprehensive suite of
solutions that empowers hotels from search to stay, including
central reservation systems, hotel distribution, website and
booking, and digital marketing.
Visit our website for more information, and subscribe to our
blog to receive important tips, guides, and resources on hotel
distribution and marketing.
www.traveltripper.com
To learn more about Travel Tripper
or to receive a demo, please
contact our sales teams:
AMERICAS
370 Lexington Ave Ste 1601
New York, NY 10017
+1 212.683.6161
EUROPE / MIDDLE EAST / AFRICA
25 Moorgate
London, EC2R 6AY
United Kingdom
ASIA / AUSTRALIA
307-309, 3rd Floor
Manjeera Trinity Corporate
JNTU - Hitech City Road, Kukatpally
Hyderabad, India
+91 40 3002 4444
