Strategy to Increase ASME’s Global Impact

Michael Michaud, MD Global AlliancesMichael Michaud, MD Global Alliances

Orlando, FLOrlando, FL

November 16, 2009November 16, 2009

ASME’s Global Strategy Statement:

ASME will deliver locally relevant engineering resources to advance public safety and quality of life throughout the world.

Specifically, ASME will provide locally relevant standards, certification, technical information, and networking for business, government, academia and practicing engineers to positively impact the quality of life throughout the world.

ASME’s Global Strategy Framework

Roadmap to outline overall strategy and prioritize:•Markets •Needs•Initiatives•Resources

Partnerships to increase effectiveness reach and impact of initiatives

Empower individual engineers to help change the world

Expand ASME’s Global Impact

Sustainable presence and business or delivery platforms

Create new, locally relevantContent for target markets

Products and Services that meet global and local needs

Current Major Market Focus• Establish base of operations• Build and strengthen local relationships• Establish ASME brand recognition• Develop and deliver local products

Expand ASME’s Global Impact

Growing overall, global presence• Lower the overall barriers of entry (price, language...)• Develop local ASME community and relationships• Assess local market and opportunities • Expand delivery of ASME programs.

Global Impact Roadmap

Market-driven approach to

increaseASME’s overall global

impact

Strategy and Plan to Address Priority Markets

“cut, customize and paste” programs for

global distribution

Build a base of local partners, users,

volunteers and advocates

Create a Matrix of ASME Opportunities

Identify priorities and new target

markets

India: Pipeline Personnel Certification

New, Local Content

Europe:Local Training Platform

China:• Training Courses in Chinese• Workshops & Symposia with Local Partners

Create new, locally relevantContent for target markets

Latin America:• ASME Codes in

Spanish, • Pipeline Personnel

Certification

Middle East/Africa:Local Training Providers, Workshops and Symposia

Projects to be included in FY11 budget planning

Empower individual engineers to help change the world

Engineers without Borders (EWB)

Engineering for Change (E4C)

Pan-American Federation of Engineering Societies

MOUs and Agreements with National Bodies and Corporations

Bi-Lateral Agreements and Projects with National Societies

A Collaborative Approach

World Federation of Engineering Organizations (WFEO)

Maintaining Balance:

Future priorities must be set by balancing opportunity and relevanceand matched against expected impact, limited time and resources…

– by opportunity according to country interest in ASME S&C; countries already predisposed towards working with ASME

– by need; emerging markets especially large rapidly developing economies – by size and relevance of key industrial sectors (relevance of major industries to

key ASME standards – pressure technology, pipelines, nuclear). – by logistical opportunities such as language, culture, law (including membership in

WTO)

Global and Priority MarketsEnterprise and Sector ActivitiesOpportunities and Resources

Generating Revenue and Serving Needs

The ASME Global Impact Index*

GlobalImpact

3%1,012,720

Growth Indicators measure percent of growth over same period in previous FY. Shows positive or negative growth.

Volume indicators measures current value.

Available for all ASME, outside North America, by region, by country or by focus area.

• Comprised of key indicators including: – Web visits, Membership, Conference and Training Course

Participants, Committee Members and Certified Manufacturers.

Collected quarterly, totaled by country and adjusted by weights.

*Percentage reflects growth Q4,FY08 - Q4,FY09.Value reflects current (quarterly) volume and are subject to final review.

Steps to Increase ASME’s Global Impact• Engage government and industry• Promote the value of ASME Conformity

Assessment• Encourage participation in ASME activities and

Volunteering• Organize relevant workshops and conferences• Create roadmaps for cooperation through the

establishment of Memorandums of Understanding (MOU) and partnerships

• Project a positive image of the public-private partnership that exists between ASME and government agencies (in the US and abroad)

NuclearNations

+2%2,901,646

China

+27%107,377

India

-4%66,520

Europe

+2%301,846

Percentage reflects growth Q4,FY08 - Q4,FY09.Value reflects current (quarterly) volume and are subject to final review.

Engaging with the Global Strategy Execution Team:

• Coordinate sector/unit strategic planning with enterprise matrix for prioritization

• Share global projects for planning, coordination and reporting

• Register new/locally developed content projects with G-SET for Enterprise tracking in FY-11

• Identify and encourage qualified individuals to join the Global Volunteer Resources Network

For more information, contact:michaudm@asme.org

Nuclear Nations:44 countries that currently have, orare seeking todevelop, nuclearpower according to the IAEA.

The ASME Global ImpactIndex (Q4 FY08-Q4 FY-

09)

TotalIndex

(all inclusive)

2%3,076,989

Asia

9%386,119

Europe

2%301,846

Mid-East/ Africa

-6%85,051

LatinAmerica

-3%72,815

NuclearNations

2%2,901,646

India

-4%66,520

China

27%107,377

GlobalImpact

(sans North America)

3%1,012,720

NorthAmerica

2%2,231,156

Percentage reflects growth Q4,FY08 - Q4,FY09.Value reflects current quarter volumeand are subject to final review.

India China66,520 107,377

-4% 27%

web visits membership web visits membership

conference attendeestraining course attendees training course attendees conference attendees

S&C committee memberscertified manufacturerscertified manufacturers S&C committee members

-2% -47%

746%373%

29% 0%

-7%27%

147%-48%

29% 40%

38,952

406 190208 115

1,789 24,283 162

138 3904 7

% Change

Current Value

(0.2)

(10)

(250)

Weight:(10)

(10)

(50)

Percentage reflects growth Q4,FY08 - Q4,FY09.Value reflects current (quarterly) volume and are subject to final review.