Photo Here RENEETWALKER.COM Contact Us 6689 Orchard Lake Road #134 West Bloomfield, MI 48322 248.671.3872 [email protected] About RW&A RENEE WALKER & ASSOCIATES, a strategic communications consultancy, provides strategy, branding and ideation solutions to help growth-stage private, public and non-profit organizations solve complex problems and accelerate results. © 2016 RENEE WALKER & ASSOCIATES. ALL RIGHTS RESERVED. STRATEGY RULES: ACCELERATES MARKET ENTRY HELPS WIN BREAKTHROUGH AWARD The University of Michigan-Dearborn College of Education, Health and Human Services launched the Center for Disparity Solutions and Equity (CDSE) to partner with university, community stakeholders and industry, and to provide research, evidence- based solutions for policy, capacity-building, best practices, programs and evaluation. Following the successful launch and engagement with several influential community and industry partners, CDSE needed to create a long-term agenda and to achieve consensus among its more than two dozen internal and external members, including UMD faculty, administrators, professional staff and community leaders. Additionally, CDSE required a go-to-market strategy to attract new partners and project opportunities, and to implement positioning and branding strategies to translate its offerings from academic speech into compelling marketing communications. How We Helped RENEE WALKER & ASSOCIATES developed a customized strategic planning process that employed a variety of research and facilitation methodologies, including strategic visioning and implementation, action planning, consensus and team building, and focused dialogue to quickly capture the group’s best thinking. RW&A facilitated a strategic planning session—with more than 20 Ph.D.’s and administrators, staff and community leaders—and developed a web-based survey instrument to expedite the meaningful exchange of ideas. RW&A also architected the CDSE’s positioning and branding, and created print and digital marketing assets. The Results RW&A’s strategic planning process, go-to-market, positioning and branding strategies and marketing collateral helped CDSE expand marketplace awareness, secure new partners and project opportunities, and earn the Greater Detroit Area Health Council’s 2016 Breakthrough Award.

STRATEGY RULES: ACCELERATES MARKET ENTRY · 2016-12-27 · Photo Here RENEETWALKER.COM Contact Us 6689 Orchard Lake Road #134 West Bloomfield, MI 48322 248.671.3872 [email protected]

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Photo Here

RENEETWALKER.COM

West Bloomfield, MI 48322

248.671.3872

[email protected]

About RW&A RENEE WALKER & ASSOCIATES, a strategic communications consultancy, provides strategy, branding and ideation solutions to help growth-stage private, public and non-profit organizations solve complex problems and accelerate results.

STRATEGY RULES: ACCELERATES MARKET ENTRY HELPS WIN BREAKTHROUGH AWARD

The University of Michigan-Dearborn College of Education, Health and Human Services launched the Center for Disparity Solutions and Equity (CDSE) to partner with university, community stakeholders and industry, and to provide research, evidence-based solutions for policy, capacity-building, best practices, programs and evaluation. Following the successful launch and engagement with several influential community and industry partners, CDSE needed to create a long-term agenda and to achieve consensus among its more than two dozen internal and external members, including UMD faculty, administrators, professional staff and community leaders. Additionally, CDSE required a go-to-market strategy to attract new partners and project opportunities, and to implement positioning and branding strategies to translate its offerings from academic speech into compelling marketing communications. How We Helped RENEE WALKER & ASSOCIATES developed a customized strategic planning process that employed a variety of research and facilitation methodologies, including strategic visioning and implementation, action planning, consensus and team building, and focused dialogue to quickly capture the group’s best thinking. RW&A facilitated a strategic planning session—with more than 20 Ph.D.’s and administrators, staff and community leaders—and developed a web-based survey instrument to expedite the meaningful exchange of ideas. RW&A also architected the CDSE’s positioning and branding, and created print and digital marketing assets. The Results RW&A’s strategic planning process, go-to-market, positioning and branding strategies and marketing collateral helped CDSE expand marketplace awareness, secure new partners and project opportunities, and earn the Greater Detroit Area Health Council’s 2016 Breakthrough Award.