Upload
irma-kelly
View
213
Download
0
Embed Size (px)
Citation preview
STRATEGY IN ACTION
THE EFFECT OF ASIA’S WOES ON BOEING
ASIA’S TROUBLES
• MARKET DECLINES OF UP TO 80% WIPED OUT BILLIONS IN ASSETS
• INDONESIAN ECONOMY DOWN BY 20% IN ONE YEAR
• JAPAN- $600 BILLION IN BAD DEBTS, 70% DECLINE IN PROPERTY VALUES
• CHINA- 75% OF BANK CREDIT IN STATE ENTERPRISES, $240 BILLION IN BAD DEBTS
WEALTH LOSS DUE DROP IN STOCK PRICES
• HONG KONG - $75 BILLION
• KOREA - $60 BILLION
• INDONESIA - $45 BILLION
• THAILAND - $21 BILLION
• TOTAL IS $201 BILLION DOLLARS
EFFECT ON BOEING
• 30% OF BOEINGS BACKLOG INTENDED FOR ASIAN CUSTOMERS
• ORDERS ARE DEFERRED OR CANCELLED ALTOGETHER
• ASIAN WEAKNESS IS STRONGEST IN 747 AND 777 MODELS
• 48000 JOB LOSS
• 25% CUT IN PRODUCTION
• SHARE PRICE HAS FALLEN ABOUT 25%
• 25% CUT IN COMMERCIAL JET PRODUCTION
BOEING’S PROJECTIONS
1999 2000
OPERATING REVENUE $58 B $50 BTOTAL R&D SPENDING $1.7 B $1.5 BDELIVERIES 620 490EMPLOYMENT 200000 185000PROFIT MARGINS COMMERCIAL .02 .01 SPACE & DEFENSE .08 .09