Upload
nickgregg
View
546
Download
2
Embed Size (px)
Citation preview
StrategyEye
www.strategyeye.com
Content Audience Revenue
Introduction
StrategyEye
Content
Monetization
Content
Monetization
Content
Marketing
Content
Marketing
StrategyEye is a global content indexing and creation platform powering Content Marketing and Monetization solutions for publishers and major brands
We help traditional or startup publishers and event organizers to launch new, premium B2B intelligence products and generate
incremental digital revenue through
subscriptions or online advertising
We help brands become publishers by enabling them to create compelling content to engage audiences, promote thought leadership in web and social channels,
support SEO and drive inbound leads
Our platform makes it easy to simply plug in live content streams and then use our indexing engine to tag this in real-time against criteria tailored to your exact market
We provide tools and templates allowing you to create your own proprietary content too and easily launch commercial products leveraging this data
Introduction
StrategyEye
CONTENT STRUCTURING PLATFORM
StrategyEye
Content Monetization Products
Content Monetization Products
ContentMarketing Products
ContentMarketing Products
eg Defence Industry Subscription Intelligence Service
NEW REVENUE
eg Newsletter + Web Site content promotion for IT Vendor
INBOUND LEADS
Proprietary Editorial &
Data
Live Global Content
How do I efficiently create valuable content for my
target audience?
Where can I promote content to maximise traffic
and inbound leads?
How do I distribute content with “one click”
into all channels?
For Brands
StrategyEye
BRANDS
Technology Vendor
Insurance Provider
Fashion Label
Sport Team
Bank
Local Store
...
EFFICIENTLY CREATE VALUABLE CONTENT
SEO
Social Interaction
Newsletters
DRIVE THOUGHT LEADERSHIP ANDSHARING TO GENERATE
INBOUND LEADS
StrategyEye www.strategyeye.com
Content Marketing
PropositionProposition
Business ModelBusiness Model
Content Marketing
• Part of content marketing strategy –driving thought leadership and SEO
• Brands in any industry sector
• Easy Content Creation
• Spot breaking stories• Create new commentary• Promote to audience
• “One Click Distribution” to all your channels:
• Web Site• Twitter Accounts• Facebook Accounts• LinkedIN Accounts
• All content created is available for inclusion in Newsletter to audience
Brand Example
Filtered LiveGlobal NewsFiltered LiveGlobal News
BrandBrand
Create ContentCreate Content
Web SiteWeb Site
TwitterTwitter
FacebookFacebook
NewsletterNewsletter
• Content editor easily spots relevant breaking stories
• Writers create content:
• 140 characters• Curated comment• Indepth Analysis
Content Marketing is becoming one of the most important topics in 2012 – and is applicable to any organisation in any sector that wants to raise profile.
Marketers are shifting budget towards Earned Media and inbound marketing:
For Brands
StrategyEye
““““
We need to stop interrupting what people are interested in – and be what people are interested in --- Chief Creative Officer, JWT Ad Agency
82% of respondents plan to increase or greatly increase their content marketing efforts in 2012 --- Outbrain Survey
Marketers, on average, spend over a quarter of their marketing budget on content marketing --- Content Marketing Institute Survey
Greatest challenge is “producing the kind of content that engages prospects and customers” (41% of respondents) --- Content Marketing Institute
Content Marketing to drive inbound, qualified prospects costs significantly less per lead than traditional, outbound marketing
For Brands
StrategyEye
Source: Hubspot 2011 Analysis
OUTBOUND
Av Cost / Lead: $373
INBOUND
Av Cost / Lead: $143
For Publishers
StrategyEye
How can I create new intelligence products to meet next generation of
audiences?
PUBLISHERS
B2B Publishers
Newspapers
Research Providers
Event Organizers
...
EXISTING CONTENT + DATA
EXISTING BRANDS
NEW INTELLIGENCE PRODUCTS
INCREMENTAL REVENUE
How can I offset declining offline ads and magazine
subscriptions?
How can I generate more revenue from my existing
content or audience?
StrategyEye www.strategyeye.com
Subscription Intelligence Product
PropositionProposition
Business ModelBusiness Model
Content Monetization
• Subscription Revenue
• Existing base of military web sites and proprietary reports / data –brought under new brand
• B2B intelligence product tracking corporate activity in global defence industry
• Executives use service to identify new leads and monitor competitor / market activity
• Major corporate target clients
• 2.000 + companies monitored• 70 categories• 5+ event agents
• 30 daily editorial articles• Writers in London and India
PartnerPartner
www.strategicdefenceintelligence.com
StrategyEye www.strategyeye.com
Subscription Intelligence Product
PropositionProposition
Business ModelBusiness Model
Content Monetization
• Subscription Revenue• Licensed content • Ad Revenue
• Launched in 2007
• B2B intelligence product tracking corporate activity in digital media
• Executives use to identify new leads, new markets and competitive threats
• Global clients – eg Amazon , UBS, Andreessen Horowitz
• 25.000 + companies monitored• 150 categories• 4 agents – VC, M&A, PTR, DATA
• 30-40 daily editorial articles• 6 writers in London
PartnerPartner
www.strategyeyedigitalmedia.com
StrategyEye Own Label
StrategyEye www.strategyeye.com
Open Industry Intelligence Product
PropositionProposition
Business ModelBusiness Model
Content Monetization
• Sponsorship• Paid Company Listings
• 100% new brand
• Intelligence product monitoring innovation in payment market
• Executives use service to track new deals and spot opportunities
• Suppliers can source qualified leads by listing company profile on site
• 2,500 newsletter users < 1 month
• 300 companies monitored• 40 categories• 5 event agents
• 10 editorial articles daily
PartnerPartner
www.paymenteye.com
StrategyEye www.strategyeye.com
Defence
Our Growing Network of Implementations
StrategyEye
CONTENT PLATFORM
StrategyEye
MarineOffshore
PowerDigital Media
Cleantech Windpower Satellite
Telecoms Textiles
Founders Forum
GP Bullhound
Reed MIDEM
Payment Technology
Outsourcing
Telegraph Tech100
Brands
StrategyEye www.strategyeye.com
Platform
StrategyEye
StrategyEye PUBLISHER
CategoriesCategories CompaniesCompanies EventsEvents ExecutivesExecutives
INDEXING AGENTS – “YOUR INDUSTRY DNA”
LIVE GLOBAL CONTENT
500,000+ ARTICLES PER DAY
CONTENT & DATA CREATION
EditorEye
CONTENT PLATFORM
StrategyEye
Software Modules
• Content Indexing• CMS• Interface Tools• Newsletter Tools• Networking Tools• Subscription Management• Advertising Management
Lead Generation
Lead Generation
Content MarketingContent
MarketingARCHIVE + PREMIUM CONTENT
NEW PRODUCT TEMPLATES
APIsAPIs
Our white-label intelligence platform blends live global content and your proprietary editorial – all indexed against a taxonomy tailored to the “DNA” of your industry
StrategyEye www.strategyeye.com
SEMANTIC DATA
PlatformOur “Secret Sauce” is the way we define filters for highly accurate monitoring of any content type – global news, internal documents, Tweets or your own editorial
Each filter agent is defined by our analysts and every article is compared in real time against our extensive agent library across thousands of category areas
StrategyEye
CategoriesCategories CompaniesCompanies EventsEvents
INDEXING AGENTS – “YOUR INDUSTRY DNA”
ARTICLE STORE
2,000+
categories
70,000+
companies
100+
event types
Boeing
Lockheed
NASA
Unmanned Vehicles
New Contract Win500,000+
articles per day
StrategyEye www.strategyeye.com
INDEXING AGENTSINDEXING AGENTS
PlatformWe offer a range of standardized structuring components to be able to offer “turnkey” solutions for indexing content in key markets:
StrategyEye
TelecomsTelecoms
MiningMining
HealthcareHealthcare
AerospaceAerospace
DefenceDefence
+
Client Specific 1Client Specific 1
CATEGORYLIBRARYCATEGORYLIBRARY
EVENTLIBRARYEVENTLIBRARY
M&AM&A
VCVC
Private EquityPrivate Equity
New Product LaunchNew Product Launch
New Contract WinNew Contract Win
Market Trend DataMarket Trend Data
+
ENTITYLIBRARYENTITYLIBRARY
Companies
70,000+CurrentlyMonitored
Companies
70,000+CurrentlyMonitored
Projects(eg Wind Farm)
Projects(eg Wind Farm)
ExecutivesExecutives
BrandsBrands
Client SpecificClient SpecificClient SpecificClient SpecificClient Specific 2Client Specific 2
StrategyEye www.strategyeye.com
Your AgentsYour Agents
PlatformEditorEye is our powerful editorial interface for spotting breaking intelligence and instantly creating your own content – be that comment, analysis or data
EditorEye can be used on a standalone basis and allows you to publish content in one-step into all channels you need
StrategyEye
EditorEye
Writer WorkflowWriter Workflow
Shortlist SpotterShortlist Spotter
Corporate Web Site
Newsletter Template
Social Networks
Intelligence Portal Template
Your Own Applications
LIVE GLOBAL CONTENT
500,000+ ARTICLES PER DAY
Content Management SystemContent Management System
Once the content is available in our database it can be delivered via one of our product template options – depending on your required business model
Platform
StrategyEye
Subscription & Open PortalsSubscription & Open Portals Member NetworksMember Networks NewsletterNewsletter
Or integrate into your own application directly using our APIs
Platform
StrategyEye
eNewsletterseNewsletters
Open PortalsOpen Portals
MicrositesMicrosites
Subscription PortalsSubscription Portals
Enterprise PortalsEnterprise Portals
Sales Intelligence PortalsSales Intelligence Portals
Member Network PortalsMember Network Portals
Global Content (RSS)Global Content (RSS)
Proprietary ContentProprietary Content
Website IntegrationWebsite Integration
TwitterTwitter
FacebookFacebook
LinkedINLinkedIN
Email ProvidersEmail Providers
Marketing ApplicationsMarketing Applications
Product TemplatesProduct TemplatesInbound APIsInbound APIs Outbound APIsOutbound APIs
We provide a range of solution templates and can cater to most major API integration options for both content ingestion and output
Set-up process for any of our solutions in any industry could not be simpler
5 steps and typically only a few weeks to launch a fully commercial portal
Platform
1Define
Categories
2Define
Companies
3DefineTrigger Events
4Select
Interface
5Launch !
StrategyEye
$$$
HelicopterHelicopter
++++++
TanksTanks
Unmanned VehiclesUnmanned Vehicles
BoeingBoeing
++++++
RaytheonRaytheon
EADSEADS
New Contract WinsNew Contract Wins
++++++
Private EquityPrivate Equity
M&AM&A
Open PortalOpen Portal SponsorshipSponsorship
Paid ListingsPaid Listings
Affiliate FeesAffiliate Fees
Subscription PortalSubscription Portal
Newsletter OnlyNewsletter Only
++++++ SubscriptionsSubscriptions
Contact Us
StrategyEye
[email protected]@strategyeye.com +44 20 7930 4158+44 20 7930 4158
StrategyEye40 Craven Street
LondonWC2N 5NG
StrategyEye40 Craven Street
LondonWC2N 5NG