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Product strategy discussion presentation (nonconfidential, out-of-date)
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The Current Situation
Customer Care and BillingMeets the Land of WalMart
CCB as a Commodity
• Little or no product differentiation–Gartner, Frost, Yankee, Providers
• All vendors have good references• All vendors have rapid installs• Buyer’s Market Decision Factors
–Total price–Company stability–Penalties–Product features are fait accompli
A Level Playing Field?
• Negative Perceptions– Less Efficient
• Many people, no direction
– Longer Installations• Forced acceptance followed
by long clean-up period
– Lack of Knowledge• Operator business models
and process flows• Products are feature rich and
navigation poor
– Higher Costs• Travel and Time
Can We Survive?
• Commodity businesses can be very successful (ala WalMart)
• Change in mindset is required• Change in perceptions is essential• Two Keys to Success
– Increase Volume–Reduce Costs
Positioning for Prosperity
The Volume Equation
Divide and Conquer
Networks Processes
Service Types
Bundling Adaptation
Standalone
ProductExtension
Channels Marketing
DIVERSITY
Close-Hanging Fruit
RelationshipManagement
CustomerKnowledge
IndustryKnowledge
SupportEssentials
RETENTION& EXPANSION
Force Multiplication
DirectSales
LeadPassing
GlobalFocus
RegionalFocus
SalesAgents
GlobalFocus
RegionalFocus
SystemsIntegrators
SupportRelationships
FOTS
The Battle is Already Won
Targeting Qualification Proposals ReferenceSites
WIN RATIO
A Household Name
DirectResponse
Global Regional
Trade Events SpeakingEngagements
PublicRelations
ConsultantRelationships
BRANDING
The Efficiency Equation
Onsite/Offsite Ratio
Standards Methodology InternalTraining & Docs
SalesProcess
KnowledgeBase
EFFICIENCY
Kolkata Value Advantage
SOW& FS
ProductDocumentation
???
ONSITE/OFFSITE RATIO
Consistency & Repeatability
ProductDevelopment
Quality Testing SystemsIntegration
STANDARDS& METHODS
Repeatability & Consistency
ProductDevelopment
ProjectEngineering
Product ClientSite
INTERNALTRAINING& DOCS
Sales Process
ProcessFlow
SalesTraining
ProspectQualification
ClientKnowledge
RelationshipManagement
Industry Skills
SALESPROCESS
Gray Matter Does Matter
PMM PD PE GPS
KNOWLEDGEBASE