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Strategy and Effectiveness
Team Turea
Organizational Purpose
•Strategic Intent •The Importance of Goals •Operating Goals
Strategic Intent
•Mission
•Competitive Advantage
•Core Competence
The Importance of Goals
Official Goals(Mission)
vs
Operating Goals(Vision)
Operating Goals
Overall
Performance
Goals
Market Goals
Resource
Goals
Employee
Development
Goals
Productivity
Goals
Innovation and
Change Goals
A Framework For Selecting Strategy and Design
Porter’s Competitive Strategies
1
A differentiation A low-cost leadership
Defferentation
Focus on efficiency Low cost
Example (narrow scope) : Family Dollar
Example (broad scope) : Walmart
Low-cost Leadership
Focus on uniqueness
Example (narrow scope) : Edward Jones Investment
Example (broad scope) : Apple
Managers Choose Which to Emphasize
Miles and Snow’s Strategy Typology 2
Prospector Defender
Analyzer Reactor
Prospector
Defender
Analyzer
Reactor
Assessing Organizational Effectiveness
1)The Goal Approach
2)The Resource-Based Approach
3)The Internal Process Approach
4)The Strategy Constituents Approach
Who Decides?
Goal Resource-based
Internal process Strategic constituents
Effective Approaches
Goals approach =OUTCOME
Resource-based Approach =POWER GAME
=UTOPIA
Internal process Approach
Strategic constituensts Approach
=SNIPE ONE’S TASTE
Intergrated Effectiveness Model
• Rational Goal Emphasis
• Internal Process Emphasis
• Open Systems Emphasis
• Human Relations Emphasis
Flexibility
Internal
Flexibility
External
Control
External
Control
Internal
FOCUS Internal External
STRUCTURE Flexibility
Control
Attention to Essentials!
• Goals!
• Competitive advantage&core competence!
• Choose suitable model(Porter VS Miles&Snow)!
• Define your own “effectiveness”!
• Effectiveness is multidimensional!
• Organization’s identity!
The born Korea
vision
• Globalization of Korean food
• Provide a satisfactory meal for every customers
• So, “The born Korea” selects low price, good taste and
hearty food.
Strength
Strength
Strength
• Low start-up cost
Weakness
• Increase Debt ratio compared with 2011.
• Indiscriminately generate brand or expand franchisee.
• They have brand that don`t have any franchisee.
Opportunities
Threat
• They have an application, but it makes error sometimes, so customers complain.
Poter`s competitive strategy
• <differentiation>
=Specialization(subdivide the menu and assign each brand.
=Continuous research new food and service.
=The interior design is relative to each brand’s
food.
Poter`s competitive strategy
• <low-cost leadership>
lower amount of money and do their best to keep high quality.
Assessing Organizational Effectiveness • 70 billion in annual sales
• The number of the born Korea's brand is 25.
• The franchise is 426 units in Korea.
1933—The "State Airlines Administration" operating under the supervision of the Ministry of National Defense has been established on the 20th of May. 1935--The Administration started operating under the Ministry of Public Works which at the time was called "Nafia Vekâleti« 1946--The State Airlines Department has been renamed as the General Directorate of the State Airlines Administration
1955--On the 21st of May, the title "General Directorate of the State Airlines Administration" has been changed by Law to its current name: Turkish Airlines.
TODAY—The airline which flies to the most countries in the World.
To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry
To become an air carrier with;
• a continued growth trend over industry average
• zero major accidents/crashes
• most envied service levels worldwide
• unit costs equating with low cost carriers
• sales and distribution costs below industry averages
• Honesty and Fair Dealing
• Customer Satisfaction
• Confidentiality
• Leadership
• Productivity
• Demonstrating Respect to Individuals
• Innovation
• Team Work
• “Open Door” Policy
SUPPLIER POWER
BUYER POWER
THREATS OF NEW ENTRANTS
THREAT OF SUBSTITUTES
• #flytogotham
“first official airline sponsor” UEFA 2016
Total Aircraft: 303 2022: 430 Total passenger has increased 12% between 2014-2015 Profit 32%
• “Best Business Class Lounge Dining” (2014-2015) twice
• “Best Business Class Airline Catering” (2013-2014-2015) three times
• “Best Airline in Southern Europe” (2009-2010-2011-2012-2013-2014-2015) seven times at the Skytrax Passengers’ Choice Awards
• “Best European Cargo Airline”(2014)
• “India Cargo Airline of the year” (2014)
• “Overall Carrier of the Year, Combination Carrier of the Year”(2014)
• “International Award for the Fastest Growing Cargo Airline” (2013)
• “Best Premium Economy Seat” (2012)
• “Best Catering in Economy Class”(2010)
• “National Quality Award” (2007)
SOURCES
• http://www.siyasetekonomiyonetim.org/index.php/seyad/article/view/182/158
• http://investor.turkishairlines.com/en