4 days 60 speakers + 30 hours

of learning

Live sessions and live Q&A with seasoned speakers

and marketing practitioners

Additional on-demand sessions

to watch when and where you want

Access to our co-located, nationally-

recognized

SOCIAL MEDIASTRATEGIES SUMMIT

DON’T MISS THE #1 SOCIAL MEDIA

MARKETING EVENT FOR

SENIOR-LEVEL MARKETING

PROFESSIONALS

REGISTER TODAY! Call: 888.409.4418 // www.socialmediastrategiessummit.com

LEARN BEST PRACTICES IN SOCIAL MEDIA MARKETING FROM TODAY’S MOST SUCCESSFUL BRANDS

REGISTER TODAY TO SAVE UP TO $200!

LAST DAY TO SAVE:

MAY 21St, 2020

JUNE 9-12, 2020 // VIRTUAL

Join Us Online TO EXPERIENCE:

UPDATED SESSIONS & CASE STUDIES to help you pivot and adapt your influencer strategies during the pandemic

11th Annual

Confirmed AttendingSOCIAL PLATFORMS:

@SMS_summit

2 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

OUR SPEAKERS ARE THE BEST IN THE BIZ. Meet the marketers taking the stage to share practical insights and best practices to help your brand excel on social.

Amber Naslund, Senior Content Consultant, LinkedIn

Bette Ann Schlossberg, Director of Influencer Marketing, Lyft

Jason Dailey, Agency Development Lead, Facebook

Gwendolyn Roney, Influencer Marketing, Carhartt

Brian Bennett, VP of Brand Creative and Executive Producer, Carhartt

Liz Wassman, Brand Manager, Farmer’s Fridge

Caleb Gardner, Managing Partner, 18 Coffees

Chad Berndtson, Sr Dir, Global Content & Communications, Tanium

Jon Frederick, Director of Social Media, Nickelodeon

Karalyn Zamora, Director of Digital Marketing & Growth, Gravity Products

Laurel Miltner, Director of Digital Strategy, Orbit Media Studios

Jason Burns, Sr. Digital Marketing Manager, Lowe’s Home Improvement

Andrew Hannelly, Partner, Revmade

Kelsey Kruzel, Director of Social Media, Core Twelve

Nick Myers, Founder, RedFox AI

Ian Beacraft, VP, Group Director: Strategy and Innovation, Epsilon

Tom Leonard, Director of Video Strategy, 3Q Digital

David Berkowitz, Consultant, Serial Marketer

Andy Pondillo, Social Media Supervisor, BarkleyREI

Jessika Phillips, Founder, NOW Marketing Group

Crystal Duncan, Vice President, Digital Practice, Edelman

Emily Josephson, Senior Brand Manager, Whole Earth®

Jim Tobin, Founder, Carusele

Peyton Dougherty, Co-Founder & Head of Talent, PopShorts

PopShorts

3 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

OUR SPEAKERS ARE THE BEST IN THE BIZ.

Lauren Hurt, Senior Manager, Influencer Marketing, Home Chef

Jade Sherman, Partner, Alternative Programming, Digital Media, Licensing and Branding, A3 Artists Agency

Jason Falls, Director of Digital Strategy, Cornett

Danielle Wiley, CEO, Sway Group

Katie Bihl, Sr. Manager of Influencer Marketing & PR, Orgain

Joel Beckett, Chief Executive Officer, Outloud Group

Tuck Ross, SVP, Consumer Products and Marketing, CareCredit at Synchrony Financial

Andrew East, Creator, The East Fam

Geoffrey Blair, Director of Brand Strategy, UK HealthCare

Ryan Peña, Social Media Strategist, Be The Match

Amisha Gandhi, VP, Influencer Marketing & Communications, SAP

Juan De Anda, Social Media Content Manager, Orci

Adam Ornelas, Strategist, Social & Influencer, Chipotle Mexican Grill

Kerrie Smith, Content Strategy Lead, Twitter

Justin Hawkins, Senior Director of Brand Activation, Drinkworks (Anheuser-Busch/Keurig)

Samantha Howe, VP Content & Community Marketing, Grove

Sarah Pennington, Brand Manager, ABLEnow

Ciara Ungar, Senior Director of Marketing, Authentic Brands Group

Tyler Anderson, Founder, TACK

Brendan Gahan, Partner & Chief Social Officer, Mekanism

Kristy Sammis, Founder, CLEVER / Chair, Influencer Marketing Association

Erin Person, Business Affairs Lead, Starcom

4 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

Joe Cox, Founder & Creator, The Pop-Marketer

Mary Olivieri, EVP, Executive Creative Director, CBD Marketing

Dean DeLisle, Founder & CEO, SocialJack

Ashley Vasquez, Associate Director, Social Strategy, Blue Hour Studios

Jenny Heinrich, Digital, Social + Influencer Strategist

Sabrina Molu, President, Simply Media Partners

WORKSHOP LEADERS

Not only has it been extremely beneficial to hear and learn from great speakers like Walmart and Microsoft; but being able to interact with them and make those true networking connections is invaluable.

- DigitasLBi

The SMSsummit has been the most friendly and collaborative conference that I’ve attended. And the info I’m taking back will completely transform our strategy!

- Stephanie Kerr, Content + Social Marketing Manager

Amazing speakers and topics with so many actionable ideas. I can’t wait to start implementing today!- Central Garden and Pet

5 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

9:00AM - 9:10AM PST Opening remarks by Summit Emcee

Ryan Peña, Be The Match

9:10AM - 9:50AM PST KEYNOTE: Storytelling with Empathy: Rise Against the Machines

Miri Rodriguez, Microsoft

10:00AM - 10:45AM PST PANEL: Creating Meaningful Social Media Relationships through Content

MODERATOR: Caleb Gardner, Managing Partner, 18 Coffees

PANELIST: Chad Berndtson, Sr Dir, Global Content & Communications, Tanium

PANELIST: Jon Frederick, Director of Social Media, Nickelodeon

PANELIST: Karalyn Zamora, Director of Digital Marketing & Growth, Gravity Products

10:45AM - 11:00AM PST BREAK

11:00AM - 11:40AM PST Producing Consistent Content with Limited Resources for Small Businesses

Liz Wassman, Brand Manager, Farmer’s Fridge

11:40AM - 12:20PM PST How to Create Content that Drives Qualified Traffic and Leads at Scale

Laurel Miltner, Director of Digital Strategy, Orbit Media Studios

12:20PM - 1:00PM PST Why Marketers Should Focus on Editorial Franchises, Not Content Marketing

Andrew Hannelly, Partner, Revmade

1:00PM - 1:45PM PST Future Forward: Navigating the Next Evolution of Social Media

Ian Beacraft, VP, Group Director: Strategy and Innovation, Epsilon

1:45PM - 2:00PM PST Closing Remarks for Day 1

2:00PM PST Day 1 Concludes

9:00AM - 9:10AM PST Opening remarks by Summit Emcee

Ryan Peña, Be The Match

9:10AM - 9:50AM PST #ValuableVoices: The Evolution of Influence

Kerrie Smith, Content Strategy Lead, Twitter

10:00AM - 10:45AM PST Change As a Core Competency: Communicating for the Next Crisis

Caleb Gardner, Managing Partner, 18 Coffees

10:45AM - 11:00AM PST BREAK

11:00AM - 11:40AM PST LIVE WORKSHOP: Bringing New Life to Your Words: Magical Ways to Improv Your Writing (That’s Not a Typo!)

Mary Olivieri, Executive Creative Director, CBD Marketing

12:00PM - 12:40PM PST Using Data, Metrics, and Tools to Drive ROI

Ryan Peña, Social Media Strategist, Be The Match

12:40PM - 1:20PM PST PST CLOSING KEYNOTE: How To Turn Your Customers Into a Content Creating Army

Tyler Anderson, Founder, TACK

1:20PM - 1:30PM PST Closing Remarks for Day 2

1:30PM PST Day 2 Concludes

Tuesday, June 9, 2020

AGENDA-AT-A-GLANCESOCIAL MEDIA STRATEGIES SUMMIT > June 9-10, 2020 > page 5

INFLUENCER MARKETING STRATEGIES SUMMIT > June 11-12, 2020 > page 6

ON-DEMAND SESSIONS > Unlimited Access > page 7

Wednesday, June 10, 2020

SOCIAL MEDIASTRATEGIES SUMMIT

ALL AGENDA TIMES ARE LISTED AND WILL BE PRESENTED IN PACIFIC STANDARD TIME

Sessions begins at > 9:00AM PST | 10:00AM MT | 11:00PM CST | 12:00PM EST

To view the most up to date program, please visit our agenda online. AGENDA

6 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

AGENDA-AT-A-GLANCE

9:00AM - 9:10AM PST Opening remarks by Summit Emcee - Jim Tobin, Carusele

9:10AM - 9:50AM PST KEYNOTE: The State of Influencer Marketing, Social Algorithm Changes and Top Trends of 2020

Crystal Duncan, Vice President, Digital Practice, Edelman & Emily Josephson, Senior Brand Manager, Whole Earth®

10:00AM - 10:45AM PST KEYNOTE: The Role of Trust & Relationship Building in Influencer Marketing

Gwen Roney, Associate Manager of Influencer Marketing & Brian Bennett, VP of Brand Creative and Executive Producer, Carhartt

10:45AM - 11:00AM PST BREAK

11:00AM - 11:40AM PST PANEL: Influencer Search, Discovery & Outreach - How to Find the Right Influencers for Your Brand

MODERATOR: Jenny Heinrich, Digital, Social + Influencer Strategist

PANELIST: Adam Ornelas, Strategist, Social & Influencer, Chipotle Mexican Grill

PANELIST: Bette Ann Schlossberg, Director of Influencer Marketing, Lyft

11:40AM - 12:20PM PST PANEL: What You Should Know about Brand Safety & Alignment Before Launching Your Influencer Campaign

PANELIST: Erin Person, Business Affairs Lead, Starcom

PANELIST: Peyton Dougherty, Co-Founder & Head of Talent, Popshorts

12:20PM - 1:00PM PST Creating Home Run Partnerships: How Home Chef Found a True Collaborator in Andrew EastLauren Hurt, Senior Manager, Influencer Marketing, Home ChefJade Sherman, Partner; Alternative Programming, Digital Media, Licensing & Branding, Abrams Artists AgencyAndrew East, Creator, The East Fam

1:00PM - 1:45PM PST We Are Proof: Leveraging Local Influencers to Produce Viral SuccessJason Falls, Director of Digital Strategy, CornettGeoffrey Blair, Director of Brand Strategy, UK HealthCare

1:45PM - 2:00PM PST Closing Remarks for Day 3

9:00AM - 9:10AM PST Opening remarks by Summit Emcee - Jim Tobin, Carusele

9:10AM - 9:50AM PST PANEL: How Brands & Creators Can Be Tapping into Emerging Channels for their Influencer Marketing Campaigns

MODERATOR: Ciara Ungar, Senior Director of Marketing, Authentic Brands Group

PANELIST: Tuck Ross, SVP, Consumer Products and Marketing, CareCredit at Synchrony Financial

PANELIST: Juan De Anda, Social Media Content Manager, Orci

10:00AM - 10:45AM PST PANEL: Best Practices in Campaign Management & Creative Strategy

MODERATOR: Danielle Wiley, CEO, Sway Group

PANELIST: Justin Hawkins. Senior Director of Brand Activation, Drinkworks (Anheuser-Busch/Keurig)

PANELIST: Samantha Howe, VP Content & Community Marketing, Grove

PANELIST: Sarah Pennington, Brand Manager, ABLEnow

10:45AM - 11:30AM PST SESSION: Measuring the Impact & Performance of Your Influencer Programs

Joel Beckett, Chief Executive Officer, Outloud Group

11:40AM - 12:20PM PST CLOSING KEYNOTE: How Live Streaming & Gaming Has Cultivated the Next Generation of Influencers

Brendan Gahan, Partner & Chief Social Officer, Mekanism

12:20PM - 12:30PM PST Closing Remarks Day 4

12:30PM PST SUMMIT CONCLUDES

THURSDAY, JUNE 11, 2020 FRIDAY, JUNE 12, 2020

ALL AGENDA TIMES ARE LISTED AND WILL BE PRESENTED IN PACIFIC STANDARD TIME

Sessions begins at > 9:00AM PST | 10:00AM MT | 11:00PM CST | 12:00PM EST

To view the most up to date program, please visit our agenda online. AGENDA

SOCIAL MEDIA STRATEGIES SUMMIT > June 9-10, 2020 > page 5

INFLUENCER MARKETING STRATEGIES SUMMIT > June 11-12, 2020 > page 6

ON-DEMAND SESSIONS > Unlimited Access > page 7

This summit is exactly what I needed: an opportunity to come up for air, look at the bigger picture and push my own thinking.- Moxie

7 REGISTER TODAY! www.socialmediastrategiessummit.com // 888.409.4418 @SMS_summit

1-HOUR WORKSHOP: Take One, ACTION! Become a Video Marketing Superstar

Joe Cox, Founder & Creator, The Pop-Marketer

1-HOUR WORKSHOP: Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

Dean DeLisle, Founder, SocialJack

1-HOUR WORKSHOP: How to Build and Manage a Community on Your Brand’s Social Media

Ashley Vasquez, Associate Director, Social Strategy, Blue Hour Studios

A Marketer’s Guide to Voice in 2020: How You Can Stay Competitive and Increase Customer Engagement

Nick Myers, Founder, RedFox AI

Building a Culture of Social Selling

Kelsey Kruzel, Director of Social Media, Core Twelve

Creating Breakthrough Content for B2B Audiences

Amber Naslund, Senior Content Consultant, LinkedIn

Blending Organic Content & Advertising for Better Performance and Engagement

Andy Pondillo, Social Media Supervisor, BarkleyREI

Build and Run a Successful B2B Community

David Berkowitz, Consultant, Serial Marketer

Leveraging Dark Social: How Can Brands Get Invited to the Conversation?

Jessika Phillips, Founder, NOW Marketing Group

How Overthinking Your Content Strategy is Killing Your Brand on Digital

Jason Burns, Sr. Digital Marketing Manager, Lowe’s Home Improvement

SMSsummit ON-DEMAND SESSIONS

1-HOUR WORKSHOP: How to Generate Creative, Compelling Influencer Marketing Campaign Ideas that Align with your Brand

Sabrina Molu, President, Simply Media Partners

1-HOUR WORKSHOP: Building a Data-Driven Influencer Marketing Strategy

Jenny Heinrich, Digital, Social + Influencer Strategist

INFLUENCERSTRAT ON-DEMAND SESSIONS

AGENDA-AT-A-GLANCE

UNLIMITED ACCESS!

Addressing Issues in Fraud Detection, Fake Social Activity, and Audience Health

Amisha Gandhi, VP, Influencer Marketing & Communications, SAP

Staying FTC Compliant: Tips for Brands and Influencers

Jim Tobin, Founder, Carusele

ON-DEMAND SESSIONSTo view the most up to date program, please visit our agenda online. AGENDA

Insightful, intelligent, and totally different from any other conference I have been to!

SOCIAL MEDIA STRATEGIES SUMMIT > June 9-10, 2020 > page 5

INFLUENCER MARKETING STRATEGIES SUMMIT > June 11-12, 2020 > page 6

ON-DEMAND SESSIONS > Unlimited Access > page 7

GSMI OFFERS 5 WAYS TO REGISTER:

Tel: 619-597-7236 Monday - Friday 8:00 a.m. - 6:00 p.m. US Pacific Time

Fax: (619) 923-3542 24 Hours a Day

Mail: 1501 India St., Suite 103-60, San Diego, CA 92101

Email: andrea.vargas@gsmiweb.com Please include your name & telephone number

Web: www.socialmediastrategiessummit.com www.gsmiweb.com

SOCIAL MEDIA STRATEGIES SUMMIT June 9-12, 2020 | VIRTUAL CONFERENCE

2 Please fill in the following information and fax back to: (619) 923-3542 2 Please submit one form for each delegate attending.

Name:

Title:

Company:

Department:

Approving Manager Name & Title:

Mailing Address:

City: State:

Zip/Post Code: Country:

Telephone:

Fax:

Email:

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CANCELLATION AND QUALITY ASSURANCE

GSMI strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can improve, please provide us in writing with your comments on the evaluation provided upon arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the Virtual Event to: VP of Educational Services, 1501 India St. Suite 103-60, San Diego, CA 92101.

We will evaluate individual complaints in a context of collective comments from the Virtual Event. As speakers are confirmed months before the Virtual Event, some speaker changes or topic changes may occur in the program. GSMI is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.

Cancellations are subject to the entire Virtual Event registration fee. All sales are final. No payments will be refunded or refundable. Please note that if you do not cancel and do not access the Virtual Event, you are still responsible for payment. In no event shall GSMI be obligated to refund all or a portion of the registration fee.

If GSMI is prevented from carrying out its obligations as it pertains to the Virtual Event you registered for as a result of any cause beyond its control, or such Virtual Event cannot be Virtually conducted because of a software or issue with the hosting platform or due to acts of God, strikes, labor disputes, government requisitions, restrictions or war or apparent act of war, terrorism, disaster, civil disorder, epidemic or pandemic, curtailment or restriction on transportation facilities, or any other comparable calamity, casualty or condition (collectively a “Force Majeure”) GSMI shall have the right to immediately terminate the affected Virtual Event without liability and shall be relieved of its obligations to Registrant. If the affected Virtual Event is terminated due to a Force Majeure occurrence before the first day of the Virtual Event, then GSMI will reschedule the affected Virtual Event and your registration fee will be applied to the rescheduled Conference.

PAYMENT METHOD: CREDIT CARD: m Amex m Visa m MasterCard m Check

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GROUP DISCOUNTS: To register a group, please contact Andrea Vargas andrea.vargas@gsmiweb.com / 619-597-7236

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