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Strategies for Putting the Marketing Puzzle Together Food and Agricultural Policy Research Institute (FAPRI) Division of Applied Social Sciences University of Missouri www.fapri.missouri.edu September 12, 2019 Melvin Brees, Abner Womack, Daniel Jaegers, Mekinsey Marchbanks Emily Scully

Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

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Page 1: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Strategies for Puttingthe Marketing Puzzle Together

Food and Agricultural Policy Research Institute (FAPRI)Division of Applied Social Sciences

University of Missouri www.fapri.missouri.edu

September 12, 2019

Melvin Brees, Abner Womack,Daniel Jaegers, Mekinsey Marchbanks

Emily Scully

Page 2: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

U.S. corn supply and use2018/19(USDASep 12)

2019/20(USDASep 12)

2018/19(FAPRI Aug

2019)

2019/20(FAPRI Aug

2019)

Area planted (mil. acres) 89.1 90.0 89.1 90.0

Yield (bu./harvested acre) 176.4 168.2 176.4 169.5

Production (mil. bu.) 14,420 13,799 14,420 13,901

Feed and residual use (mil. bu.) 5,275 5,175 5,275 5,189

Ethanol and coproduct use 5,375 5,450 5,425 5,458

Other domestic use 1,430 1,430 1,430 1,436

Exports 2,060 2,050 2,100 2,050

Ending stocks 2,445 2,190 2,360 2,178

Marketing yr. avg. price ($/bu.) 3.60 3.60 3.60 3.59

Source: USDA WASDE, September 2019.

Page 3: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

WASDE USDA Corn Summary Sept. 12, 20191) U.S. Average Farm Price – Unchanged

• 2019-20 USDA: $3.60 • 2018-19 USDA: $3.60 • 2017-18 USDA: $3.36• 2016-17 USDA: $3.36

2) U.S. Ending Stocks- Significantly above 10 and 20 year Average• 2019-20 USDA: (2,190 Million Bushels)• 2018-19 USDA: (2,445 Million Bushels)• 2017-18 USDA: (2,140 Million Bushels)• 10 Year Average 09/10-18/19: (1,597 Million Bushels)• 20 Year Average 99/00-18/19: (1,595 Million Bushels)

3) World Ending Corn Stocks – High level relative to 10 year average• 2019-20 World: (308 Million Metric Tons)• 2018-19 World: (329 Million Metric Tons)• 2017-18 World: (339 Million Metric Tons)• 10 Year Average 09/10-18/19: (241 Million Metric Tons)

4) U.S. Export – Moderate decline since 2017-18• 2019- 20 USDA: (2,050 Million Bushels)• 2018- 19 USDA: (2,060 Million Bushels)• 2017- 18 USDA: (2,438 Million Bushels)

Page 4: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

10-YrAVG

Domestic and Global corn ending stocks declining.

10-YrAVG

0.000

0.500

1.000

1.500

2.000

2.500

3.000

07-08 09-10 11-12 13-14 15-16 17-18 19-20

End

Stoc

ks (b

il bu

)

Year

Corn: U.S. End Stocks

Page 5: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

10-YrAVG

Corn use steady, but ending stocks/use ratiodeclining slightly.

0.0

5.0

10.0

15.0

20.0

25.0

98-99 01-02 04-05 07-08 10-11 13-14 16-17 19-20

S/U

Rat

io (%

)

Crop Year

Corn: End Stocks/Use Ratio

Page 6: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Global corn and coarse grain use expectedto exceed World production for third straight year!

Page 7: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World
Page 8: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World
Page 9: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Old Crop – (18-19) Corn FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.30 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $3.90• Futures Price Equivalent of FAPRI Range: $3.36 – $4.41 @ 80 Percentile • Futures Price Equivalent of 9/12/19 USDA Avg Price: $3.90

Futures Market Planning Range for old Crop Corn Adjusted for -30 cent basis

$4.78

$3.14

$3.90

$4.41

$3.36

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$4.19

$3.50

70th

Percentile

30th

Percentile Sep 19 Futures on 9/13/2019

$3.58

$4.48

$4.11

$3.89

$3.60

$3.20

$3.06

$2.84

FarmPrice

Page 10: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019

August 2019 FAPRI Projected Farm Price: Adjusted for $0.20 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $3.79• Futures Price Equivalent of FAPRI Range: $3.22 - $4.33 @ 80 Percentile

Futures Market Planning Range for New Crop Corn Adjusted for -20 cent basis

$4.71

$2.99

$3.79

$4.33

$3.22

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$4.10

$3.37

70th

Percentile

30th

Percentile

DEC 19 Futures on 9/13/2019

$3.69

$4.51

$4.13

$3.90

$3.59

$3.17

$3.02

$2.79

FarmPrice

Page 11: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

U.S. soybean supply and use2018/19(USDA Sep 12)

2019/20(USDA Sep 12)

2018/19(FAPRI

Aug 2019

2019/20(FAPRI Aug

2019)

Area planted (mil. acres) 89.2 76.7 89.2 76.7

Yield (bu./harvested acre) 51.6 47.9 51.6 48.5

Production (mil. bu.) 4,544 3,633 4,544 3,680

Crush (mil. bu.) 2,085 2,115 2,065 2,106

Other domestic use 164 128 164 129

Exports 1,745 1,775 1,700 1,778

Ending stocks 1,005 640 1,070 757

Marketing yr. avg. price ($/bu.) 8.50 8.50 8.50 8.43

Sources: USDA WASDE, September 2019.

Page 12: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

WASDE-USDA Soybean Summary Sep 12, 20191) U.S. Average Farm Price- Slight decline since 2017-18

• 2019-20 USDA: $8.50• 2018-19 USDA: $8.50• 2017-18 USDA: $9.33

2) U.S. Ending Stocks- Significantly above 20 Year Average• 2019-20 USDA: (640 Million Bushels)• 2018- 19 USDA: (1,005 Million Bushels)• 2017- 18 USDA: (438 Million Bushels)• 10 Year Average 09/10-18/19: (297 Million Bushels)• 20 Year Average 99/00-18/19: (281 Million Bushels)

3) World Ending Soybean Stocks- Significantly above 10 Year average• 2019- 20 World: (102 Million Metric Tons)• 2018- 19 World: (112 Million Metric Tons)• 2017- 18 World: (99 Million Metric Ton)• 10 Year Average 09/10-18/19: (77 Million Metric Tons)• 20 Year Average 99/00-18/19: (60 Million Metric Tons)

4) U.S. Export – Slight Increase over year earlier• 2019- 20 USDA: (1,775 Million Bushels)• 2018- 19 USDA: (1,745 Million Bushels)• 2017- 18 USDA: (2,134 Million Bushels)

Page 13: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

10-YrAVG

Domestic ending stocks remain at very high levels!

10-YrAVG

Page 14: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Total soybean use rebounding some, ending stocks/useratio remains very large.

10-YrAVG

Page 15: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Although stocks are large, global use may exceed 2019-20 production!

Page 16: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World
Page 17: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World
Page 18: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Old Crop – (18-19) Soybean FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.60 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $9.10• Futures Price Equivalent of FAPRI Range: $7.53 - $10.76 @ 80 Percentile • Futures Price Equivalent of 7/18/19 USDA Price: Avg $9.10

Futures Market Planning Range for Old Crop Soybeans Adjusted for -60 cent basis

$11.81

$6.83

$9.10

$10.76

$7.53

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$9.89

$8.05

70th

Percentile

30th

Percentile

Sep 19 Futures on 9/13/2019

$8.88

$11.21

$10.16

$9.29

$8.50

$7.45

$6.93

$6.23

FarmPrice

Page 19: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

New Crop – (19-20) Soybean FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.50 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $8.93• Futures Price Equivalent of FAPRI Range: $7.52 - $10.23 @ 80 Percentile

Futures Market Planning Range for New Crop Soybeans Adjusted for -50 cent basis

$11.11

$7.01

$8.93

$10.23

$7.52

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$9.68

$7.94

70th

Percentile

30th

Percentile

Nov 19 FuturesOn 9/13/2019

$8.98

$10.61

$9.73

$9.18

$8.43

$7.44

$7.02

$6.51

FarmPrice

Page 20: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

10-YRAVG

10-YrAVG

Page 21: Strategies for Putting the Marketing Puzzle Together · • 10 Year Average 09/10-18/19: (1,597 Million Bushels) • 20 Year Average 99/00-18/19: (1,595 Million Bushels) 3) World

Global wheat production expected to exceed world use.