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© eco4cloud 2014 CONFIDENTIAL
STRATEGIC VISION• The increasing use of powerful IT services in all sectors is
leading to a growing energy demand for data centers:
− accounts for 120B kWh in the US alone, and ~3% of total
energy consumption worldwide
− will lead to a 2X of energy requirements within 5 years, increasing
energy costs and relevant carbon footprint of data centers.
• The implementation of energy-efficient technologies and
optimized HW/SW operations however allows energy, cost and
carbon emission reductions of up to 60%.
• Given the compelling global nature of this topic, E4C works with
companies across all industries, segments and geographies
which build/own/run highly-virtualized data centers.
© eco4cloud 2014 CONFIDENTIAL
DC Energy Efficiency matters!
Source: Uptime Institute - 2012 Data Center Survey
© eco4cloud 2014 CONFIDENTIAL
DC Energy Efficiency matters…
…to whom?
Source: Uptime Institute - 2012 Data Center Survey
© eco4cloud 2014 CONFIDENTIAL
DC Energy Efficiency matters…
…Why?
Source: Uptime Institute - 2012 Data Center Survey
© eco4cloud 2014 CONFIDENTIAL
Eco4CloudImprove your data center efficiency and save energy
What we do
We help our Customers improve the economics of their
virtualized data centers by using an intelligent software
platform that reduces the energy consumption and
increases efficiency.
Who we are
E4C is a spin-off from ICAR-CNR, the
internationally renowned excellence center on high-
performance computing and networking, and Italy’s most
relevant research center on Cloud and Grid Computing.
© eco4cloud 2014 CONFIDENTIAL
FOR OUR CUSTOMERS…
…we improve the economics (CapEx and OpEx) of our
Customers’ highly-virtualized data centers
…we optimize the data center software to minimize the
energy consumption
…we maximize the benefits of virtualization while
minimizing CapEx and OpEx, adding intelligence,
actively managing risk and strengthening our
Customers’ Green reputation
…we enable consolidation, better inform capacity
planning, increase utilization of physical assets,
conduct performance monitoring & control and
predictive risk management
© eco4cloud 2014 CONFIDENTIAL
Mid-size DC 26-100 racks of equipment,
750sf-3000sf
Enterprise DC 101-500 racks, 3000sf-15000sf
Large DC >500 racks, >15000sf
WHERE DO WE PLAY
18%
49%
33%
Midsize DC Enterprise DC Large DC
(number of servers – source: Gartner)
oursweet spots
© eco4cloud 2014 CONFIDENTIAL
Analyst Coverage
The 451 MIS Impact Report ‘Eco4Cloud: Consolidate virtual
machines to accumulate datacenter savings’ covers:
• Relevant market context
• Technology
• business model
• Competition
• SWOT analysis
Highly reputed 451 Research is a division of The 451 Group, which
provides syndicated research, data and advisory services focused
on the business of enterprise IT innovation, critical and timely insight
into the competitive dynamics of innovation in emerging technology
segments such as cloud computing, datacenter technologies and
Internet infrastructure services.
Highlights:
«E4C has a strong technical pedigree and appears to be
courting some of the right potential partners and acquirers»
« E4C should benefit from growing interest in software-driven
datacenters and the touch points between ITSM and DCIM»
© eco4cloud 2014 CONFIDENTIAL
Scientific Recognitions
Eco4Cloud Tutorial at IEEE/ACM CCGrid 2014
14th IEEE/ACM International Symposium on Cluster, Cloud and
Grid Computing, highly-reputed scientific event on Cloud
Computing May 26-29, 2014 - Chicago, IL, USA
Scientific paper published in one of the top international
journals in this field, IEEE Transactions on Cloud Computing,
and selected by the journal as flag paper for 2014.
Title of the paper: ‘Probabilistic Consolidation of Virtual
Machines in Self-Organizing Cloud Data Centers’
Whitepaper “Saving energy in datacenters through workload
consolidation” co-authored with:
• Institute for High Performance Computing and Networking of the
Italian National Research Council
• Dep. of Electronics and Telecommunications at Politecnico di Torino
• eERG – Energy Department at Politecnico di Milano
• PrimeEnergyIT/EfficientDataCenters
© eco4cloud 2014 CONFIDENTIAL
VALUE PROPOSITION - Business
Compelling ROI
Environmental/Green
Corporate Reputation
20-60% reduced CO2 emission
Risk Management
of business-critical IT
infrastructures
Better informed
IT Budget Planning
Regulatory
Requirements
EPA2007, E-Server2007, ISO14000,
EMAS, EnergyStar, CEEDA, EU CoC
Company Profitabiliity
CapEx & OpEx Reduction
© eco4cloud 2014 CONFIDENTIAL
ROI in a typical deployment
Payback time: 7.1 months
3-yrs ROI: 111%
Deployment scenario: 1000 physical servers, 15000 VMs, PUE 1.6
© eco4cloud 2014 CONFIDENTIAL
ScalabilityAdaptive/self-organized
distributed algorithm
Ease of deployment
& management
Hypervisor agnostic
Meet DC SLA’s
Reliliability, availability,
performance
Better informed
Capacity Planning
Energy, power, cooling, I/O
Consolidation and
efficiency
Up to 90+% server utilization
Reduction of
DC energy bill
30-60%
VALUE PROPOSITION - Technical
© eco4cloud 2014 CONFIDENTIAL
E4C Technology in a NutshellThe data center manager assigns and migrates VMs to servers based on local probabilistic trials:
• Lightly and highly loaded servers tend to reject VMs
• Servers with intermediate load tend to accept VMs
• Eventually, the workload is distributed to a low number of highly utilized servers
0.8
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© eco4cloud 2014 CONFIDENTIAL
Nov. 11, Turin, IT.
Winner
of PNI / Working
Capital start-up
contest
Jan 12. Established
as Spin-off from
National Research
Council of Italy and
Univ. of Calabria
Apr 12. 1st round
funding by dPixel and
Principia venture
capital funds
Dec 12. Award for Best
DCIM Solution at UP
2012, Cloud Computing
Conference (San
Francisco)
Aug 13. Secured long
term stability through
funding from Principia
venture capital
Dec 13. Multi-year global
contract with Telecom Italia
Our Story… so far
May/Jun 13. Cisco
BizMall and Cisco
Solution Partner
Sep 13. Winner of
Bully Awards
Feb 12. Microsoft
BizSpark
Dec 13. E4C-HP
Integration at HP
Labs
Jan 14. Analyst
coverage by Highly
reputed 451 Research
Jun 14. Winner of
Good Energy Award
Jul 14. Est. of E4C’s
international Advisory
Board
© eco4cloud 2014 CONFIDENTIAL
Innovation Awards1st Prize at ‘Working Capital’, Italian competition among >2.000 business
innovations
Turin – Dec 2011
Up-Start Awards:
Best DCIM (Data Center Infrastructure Management) Solution’
Up 2012 Cloud Computing Conference, San Francisco – Dec. 2012
Young Bulls winner of the 2013 Bully Award presented by White Bull Summits,
champions of European innovation
Barcelona – Oct. 2013
The 2014 Good Energy Award chartered by Bernoni Grant Thornton goes to
Eco4Cloud for its commitment to invest and innovate in new markets delivering
responsible and tangible impact on the environment and the economy.
June 2014
© eco4cloud 2014 CONFIDENTIAL
Industry Affiliations
Cisco Developer Network
Cisco BizMall marketplace
Cisco Interoperability Verification Test certified
Microsoft BizSpark
Validated by HP Innovation Center
© eco4cloud 2014 CONFIDENTIAL
MORE ABOUT US
E4C is the future of Energy Efficiency in
Virtualized Datacenters. We’re a team
with great, innovative ideas and are truly
passionate about making them happen
for our Customers.
We’re trailblazers! We’ve been
researching this space for years and
have invented/developed/deployed one
(if not THE) most effective technology.
We share some really great qualities,
making E4C a special and fun place to
invent, to grow and to be successful.
We work hard – and we play hard.
Our Leaders are top-notch technologists
and business strategists.
We enjoy our beautiful Italy, and our office
at the University of Calabria, in Cosenza.
© eco4cloud 2014 CONFIDENTIAL
MANAGEMENT TEAMRoberto Mircoli – CEO
Roberto is an inspirational, dynamic, Senior Executive with broad understanding of accelerating growth in advanced technology and highly
competitive global environments. He joined E4C in 2013, following 18+ yrs career progression in innovation-intensive and fast-paced
organizations with High-Tech global Companies.
During his 12 yrs tenure at Cisco, as Senior Manager of Business Development he grew the Advanced Technologies business by 42% CAGR
in 5 yrs, and later on he participated in fast-growing Cisco’s stake in Datacenter/Virtualization/Cloud, heading the EMEA Marketing
organization in this space. Prior to that, Roberto held Product Management and Technical Marketing roles at STMicroelectronics.
As a recognized industry veteran, Roberto is also a frequent speaker at technology forums and a member of several industry associations.
Raffaele Giordanelli – Co-founder & CTO
Researcher at the Institute of High Performance Computing and Networking of the Italian National Research Council (ICAR-CNR).
His research interests include grid and cloud computing, P2P networks and bio-inspired computing.
After his first publications, he grew passionate about startups, and he is well-known into the italian startup community. He's a great sociable
guy and builds up networks and relationships.
Giuseppe Papuzzo - Co-founder & Head of Product Development
Giuseppe is co-founder and Head of Product Development of Eco4Cloud. He is graduated in Computer Science at the University of Calabria.
Between 2004 and 2011, he worked at the Institute of High Performance Computing and Networks of the Italian National Research Council
(ICAR-CNR) in Cosenza, Italy. He has over 10 years of experience in the design of innovative software solutions in the fields of distributed
networks, Grid and Cloud computing, workflow systems. He has been technical responsible for numerous national and international projects
involving the use of complex technologies, and specifically involving the development and management of data center and virtualization
solutions.
© eco4cloud 2014 CONFIDENTIAL
Agostino Forestiero – Co-founder & Chief ArchitectComputer Engineer and PhD in Computer Science. Researcher at the Institute of High Performance Computing and Networking of the
National Research Council of Italy. He coauthored over 50 scientific papers published in international journals and conference proceedings.
Best Paper Award at Cluster, Cloud and Grid Computing Conference 2009 (Shanghai). His research interests include cloud and green
computing, P2P networks, cyber security, and swarm intelligence.
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Carlo Mastroianni – Co-Founder & Chief Scientist
Computer Engineer, Researcher at the Institute of High Performance Computing and Networking of the Italian National Research Council,
ICAR-CNR, Cosenza, Italy. Previously, he worked at the Computer Department of the Italian Prime Minister Office. Internationally renowned
research activity on Cloud and Grid computing, nature-inspired algorithms, multi-agent systems. Articles on some of the most prestigious
journals, e.g. IEEE/ACM Transactions on Networking, IEEE Transactions on Evolutionary Computation, ACM Transactions on Autonomous
and Adaptive Systems, IEEE Transactions on Cloud Computing. Best Paper Awards at European Grid Conference 2005 and CCGrid 2009
(Symposium on Cluster, Cloud and Grid Computing).
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MANAGEMENT TEAM
Ivana Pellegrino – CFO
Graduated in Economics, Entrepreneur, Business Consultant and Advisor. Broad experience in IT Projects, especially ERP solutions. She
holds the ISIPM Certification from the Italian Institute of Project Management. Ivana covers the full spectrum of corporate governance and
corporate finance, and specializes in granting public funds for Italian and international projects, and in administration and financial accounting.
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© eco4cloud 2014 CONFIDENTIAL
BOARD OF DIRECTORS
Roberto
Mircoli
Chair CEO
Michele
Costabile
(Principia SGR)
Members
Carlo
Mastroianni
(founder)
Raffaele
Giordanelli
(founder)
Franco
Gonella
(dPixel)
© eco4cloud 2014 CONFIDENTIAL
INVESTORS
www.dpixel.it
www.principiasgr.it
© eco4cloud 2014 CONFIDENTIAL
Piazza Vermicelli
Rende (CS) Italy
ph +39 0984 49 42 76
www.eco4cloud.com
www.linkedin.com/company/eco4cloud
