8/14/2019 Strategic Segmentation Case & Outputs

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mmC GROUP Strategy Consultants corp ppt_Jul 2008 CVA Page 1

mmCs has developed methodologies & tools necessary to supportoperators in different strategic & operational areas.

Predictivemodeling

Reactivepolitics

Loyalty

Acquisition

Win-back

SAC mgt.

Offerdefinition

Pricingstrategy

Marginoptimiz.

ARPUstimulation

Up-sell

Cross-sell /bundling

A

B

C

xxx Branding

Communication

TradeMKT

xxxRetention &

loyalty

Acq. &

Win-backProduct &services

Branding &

comm.

Strategic

segmentation

A

B

C

A

B

C

A

B

A

B

C

Strategy & operational support

Value increase

Segments (residential, SoHo, SME, corporate, wholesale)

Functional areas (marketing, sales, customer service)

2 31 4 5 6

C

OUR CONSULTING SERVICES FOR TELECOM OPERATORS > DESCRIPTION OF THE SERVICES > MMC SOLUTIONS

Customervalueanalysis

Segmentpositioning

Propositiondevelopment

A

B

C

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mmC GROUP Strategy Consultants corp ppt_Jul 2008 CVA Page 2

mmC GROUP has been supporting first-tier operators in defining multiplesegmentation analysis (value, traffic, revenues)

Customer

Base

Segmentation

Value and

Pricing

segmentation

Trafficsegmentation

Value clusterssegmentation

1 2

3 4

mmC GROUPs APPROACH > STRATEGIC SEGMENTATION SAMPLE OUTPUTS

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mmC GROUP Strategy Consultants corp ppt_Jul 2008 CVA Page 3

Clusterssegmentation

through well-proven methodologies and outstanding analytical teams withmore than 10 years of experience in business consulting

Segmentation

methodology

Revenuedistribution

segmentationbased in value

Trafficdistribution

segmentation

1 2

3 4

mmC GROUPs APPROACH > STRATEGIC SEGMENTATION SAMPLE OUTPUTS