Assignment Topic Strategic Process of an Organization Submitted To Sir Shams Submitted By Saqib Adnan Class No 18 Department IBMS K.P.K AGRICULTURAL UNIVERSITY Peshawar

Strategic Process of an OrganizationUnfortunately, strategic planning is also one of the most misunderstood and poorly used tools in many organizations. Strategic plans are often large documents with detailed plans created arduously over months at great effort...only to gather dust and languish after they have been duly acknowledged and then filed away.There are several reasons why strategic plans are not developed properly, or not implemented properly. Among the most common are: Senior management does not follow a defined process to accomplish this task. As a consequence, months of effort are wasted in creating reams of paper that do not have strategic import.The process is Strategic planning is one of the most important responsibilities of the senior management of an organization. It is the vehicle that senior management should use to set the organizational vision, determine the strategies required to achieve that vision, make the resource deployment decisions to achieve the selected strategies, and build alignment to the vision and strategic direction throughout all levels of the organization. delegated to a planning group, or assigned to the various functional leaders to complete for their respective areas. If completed in individual functional areas, the plan may work for individual departments, but is likely to sub-optimize the whole organization. If assigned to a planning group, the result is often not truly embraced and endorsed by senior leadership. Senior management does not set aside the time to develop the strategic plan as a collective team work product. The organization does not understand what a strategic plan is actually designed to provide. Therefore, the strategic plan is a tactical business plan with multiple year extrapolations. There is very little about it that addresses actual strategic direction. Senior management does to follow a defined process or methodology that will result in a strategic plan in a timely and efficient yet comprehensive manner. The plan is developed but there is no process to communicate it throughout the organization and build organization-wide alignment to its implementation. The plan is developed with no implementation guidelines at all. At best, it is implemented in pieces. At worst, it is unfunded and ignored.does This not have to become the reality. Strategic plans can be developed in an efficient and timely manner as long as the senior management team of an organization is committed to meeting and working together over a period of several months to develop it.

Marketing Plan of Nestle Pakistan1.Vision Statement .Nestl's global vision is to be the recognized leading Nutrition, Health and Wellness Company. .Nestle Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and Wellness Company in Pakistan. Mission Statement To positively enhance the quality of life of the people of world by all that we do through our people, our brands and products. Situational Analysis The Nestle Cerelac consumers are spread all over the world one of the reasons behind is the lower prices offered by Nestl and its easy availability every where. Market Demographics Nestl Cerelac segments its market on following bases: Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioral Segmentation2.Market needs .Due to rapidly increasing the population and increase birth rate in Pakistan there is increased in the needs of healthy foods which nourishes the infants. .Good nutrition is essential for the growth and development of infants first year of life. They required appropriate food. Market Growth Strategy of Nestle Cerelac Infant food and nutrition as a category will grow 10-12% and Nestle is well placed to capture growth in this category because it is at the forefront of infant foods technology. Nestle adopted two growth strategy 1-Product development. 2-Market penetration. SWOT Analysis 1. Strengths -Nestle includes a culture that is team focused and an open door policy which encourages employees to work hard. -People all over the world trust and recognizes Nestle as a big brand name. It looks at achieving higher volumes by renovating existing products and innovating new products.3.Weaknesses One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants. 3.Opportunities Nestle in Pakistan has a great opportunity for expanding its markets because in Pakistan there is a large market of food and beverages. 4.Threats A threat for nestle is the increasing popularity of its competitor OLPERS in local and international markets. Competition Nestle competes with other packaged foods companies as well as store brands from retailers Nestls major competitor are: ENGRO FOODS. EMEVEN GOLBAL LTD.5.Competitive Advantage .Cerelac is the only popular and quality baby food in Pakistan. Its unique stay fresh seal and a long lasting shelf life gives the brand a formidable competitive advantage. .The factors that make Cerelac successful is quality and superior nutritional value which fulfill requirement of infants in different stages of age. Product Offerings Cerelaccome in a range of seven varieties of baby food products which are as follows: Cerelac Rice, Cerelac Wheat, Cerelac Wheat +apple, Cerelac Wheat + honey, Cerelac Wheat + banana, Cerelac Wheat + fruits, Cerelac Wheat +Vegetables. Marketing Strategy Companys objective is to be the worlds largest and best branded food manufacturer while with the products of the highest quality among all others.6.Target Market Geographic dispersion Urban, suburban. Family life cycle Full nest, single parent. Social Stratification Upper upper class, lower upper class, upper Middle class. Age segments Infants(0-5), mothers (18-45). Income level Average income, above average.7.Differentiation Of Nestle Cerelac Nestl Cerelac has positioned among people as health provider brand for infants. Brand Positioning Nestle communicates itself as Good food, good life. Cerelac is a name of quality and best food for babies and the positioning statement of Cerelac also tells the same as, best start to a healthier future Marketing Mix Of Nestle CerelacProduct:Sizes It is available in 3 sizes; 350g and 175g box packaging and a 25g sachet for customer convenience. Shape & Color The shape and color are very attractive for the customers. Labeling and packaging The labeling and packaging includes Nestl brand and logo.8.Price: Nestle Cerelac Banana Price Rs.135 Nestle Cerelac Wheat Price Rs.135 Nestle Strawberry & Apple Cerelac Price Rs.135 Promotions: Nestle has adopted the channels for promotion through TV, News papers, magazines Doctors and hoardings etc. Nature of marketing The product is marketed aggressively in the market. Placement: Nestl Cerelac is available all over in Pakistan regardless of big and small cities.

Social Responsibility and Ethics1. Nestle Philippines Incorporated is a large- scale, well-known international food manufacturing corporation engaged in the manufacture of instant coffee, milk, and ready-to-cook noodles. It was established in 1983 and is registered with the Securities and Exchange Commission (SEC) and Bureau of Food and Drugs (BFAD). Currently, it has 497 employees and member of various organizations such as Mindanao Association for Quality, Cagayan de Oro Chamber of Industries and Personnel Management Association of the Philippines.2.Nestle Philippines is committed to helping in community and nation building through programs that help the underprivileged members of society. Agronomy Assistance Since the 1960's, Nestle Philippines has been helping coffee farmers in different parts of the country through imparting knowledge on how they can improve their crops. Members of the company visit these farmers regularly to reinforce among them the importance of good plantation management. By improving methods in growing coffee, farmers get better yields and eventually help increase the coffee supply in the Philippines as well as help the farmers increase their income.3.Health and Nutrition Nestle is an advocate for good health and proper nutrition. It conducts feeding programs and medical missions in the areas where it operates.4.Education and Manpower Development Donate-a-Classroom Program Technical Skills Scholarship Program Academic Linkage Program5.Community Development Cut and Sew Livelihood Project Yard and Garden Livelihood Project Suklay and Gunting Project Misis Kong Trainors Program Julius Maggi Kitchen Street Illuminations Project6.Environmental Protection and Preservation Nestle Environmental Management Solid Waste Management Program The Greening the Supply Chain Air Emission Testing7.ProgramShift from Corrugated Container to Shrink Film From twin to single sachet Reduced cut-off length Packaging Source Reduction Program8.SOLID WASTE MANAGEMENT Segregation Reuse Composting9.Increasing population, with simultaneous depletion of quality water are driving a focus to preserve this essential resource of life Water: a precariously diminishing resource10.Sensor operated faucets Water in Manufacturing Water Conservation Program Water Conservation Task Forces and SGA teams Water gun on all hoses at production area Water recycling at vacuum pump cooling system Re-used water for CIP Boiler blowdown and effluent used for watering plants11.Rural Development in Pakistan Since the 1960s, Nestl Pakistan, Inc. has adopted an agronomy programme aimed at increasing the income of coffee farmers. By improving the methods in coffee growing, farmers can get better and higher quality yields, and help increase coffee supply in the country.12.In 1994, the Company established the Nestl Experimental and Demonstration Farm in Tagum, Davao del Norte, where coffee farmers are trained on the most efficient ways of growing coffee. It also serves as a venue for the conduct of experiments and production of planting materials.

Research and Analyzing in Nestle PakistanNestl's strength in product research and development makes it possible to develop products to fit market requirements. Maggi is committed to providing cutting edge products that chefs want, e.g. products with a lower salt content. These products are high quality and easy to use. The new products need a more natural taste while at the same time offering value for money.The Maggi 'A Natural Choice' range is now lower in salt and made using sunflower oil. In addition, where possible the range benefits from having no added MSG, is gluten free and contains no artificial colours or flavours. The Maggi 'A Natural Choice' range has clear and easy to understand nutrition and allergy information on all packaging to help chefs understand what is in the products so they in turn can inform their customers. The range is aimed at a variety of chefs. For example, two Maggi 'A Natural Choice' products widely used in school kitchens are:1. multi-use tomato sauces - this saves time vs using chopped tomatoes. The product is pre-reduced which means less wastage (the juice from chopped tomatoes makes up one third of a tin and is usually poured away) and also less cooking time as the product can be used straight from the tin. It contains sunflower and olive oil and is pre-seasoned with basil and oregano so it can be used straight from the tin. The sauce is mainly used as a pizza topping or a pasta sauce as well as in soup and casseroles, and one serving can contribute to one of the suggested five portions of fruit and vegetables per day.Maggi also uses easy to understand labels showing nutritional and other information. For example, the multi-use tomato sauce label states: there are no added colours or artificial flavours there is a low fat content the salt and sugar content has been reduced by 25% the key nutrients contained e.g. energy, protein, carbohydrates, sugars, fat, saturated fats, fibre and sodium, salt equivalent labelling (if used on brand) details of allergenic ingredients used.

Develop Competetive AdvantageCompetitive Advantages of Nestle Leading overall market position and number one or two brands in most areas.The extraordinarily large scope of Nestls business provides for significant economies of scaleinmanufacturing, marketing and administration.The research and development capabilities allow the Company to lead the wayin innovation andprovides for maximum portfolio flexibility.Competitors of Nestle Food and Beverage: P&G, Mars, Danone, Kraft, ConAgra Foods, Sara Lee, Kelloggs, Unilever.Commercial Products and Pharmaceuticals: Johnson & Johnson, Novartis, Bayer,P&G.Private Label: Costco (Kirklands Signature), Wal-Mart (Sams Choice, Great Value), Loblaw (PresidentsChoice), Aldi, TESCO.Regional and Local Manufacturers: China Yurun Food, NissinFoods, Indofood Agri, Illova Sugar,MarfrigAlimentos, etc.Barriers to Entry for Nestle Economies of scale - To be successful in todays food and beveragesector the cost component is criticaland economies of scale are a main cost driver.Shelf space - Between the shelf share ofmulti-billionaire brands and the recent push of retailerdrivenprivate-label products a new entrant would be challengedinto executing a successful distributionstrategy.GENERIC BUILDING BLOCKINNOVATION :Innovation is one of Nestl's key competitive advantages. We have more than 140years of research, development and scientific know-how. While there is a great deal of pureand appliedscience research that takes place in ourglobal R&D centres, Nestl ensures that theconsumer, and theconsumer benefit, remains at thecore of all ouractivities.Consumer BenefitsNestl R&D addresses three areas ofbenefits for consumerySafety and Quality - this underpins all Nestl productsyNutrition and HealthyTaste, Texture and Conveni

Marketing strategies of Nestle PakistanVision Statement .Nestl's global vision is to be the recognized leading Nutrition, Health and Wellness Company. .Nestle Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and Wellness Company in Pakistan. Mission Statement To positively enhance the quality of life of the people of world by all that we do through our people, our brands and products. Situational Analysis The Nestle Cerelac consumers are spread all over the world one of the reasons behind is the lower prices offered by Nestl and its easy availability every where. Market Demographics Nestl Cerelac segments its market on following bases: Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioral Segmentation2.Market needs .Due to rapidly increasing the population and increase birth rate in Pakistan there is increased in the needs of healthy foods which nourishes the infants. .Good nutrition is essential for the growth and development of infants first year of life. They required appropriate food. Market Growth Strategy of Nestle Cerelac Infant food and nutrition as a category will grow 10-12% and Nestle is well placed to capture growth in this category because it is at the forefront of infant foods technology. Nestle adopted two growth strategy 1-Product development. 2-Market penetration. SWOT Analysis 1. Strengths -Nestle includes a culture that is team focused and an open door policy which encourages employees to work hard. -People all over the world trust and recognizes Nestle as a big brand name. It looks at achieving higher volumes by renovating existing products and innovating new products.3.Weaknesses One major weakness of Nestle is that it is entering into markets that are already mature and can give a tough competition to new entrants. 3.Opportunities Nestle in Pakistan has a great opportunity for expanding its markets because in Pakistan there is a large market of food and beverages. 4.Threats A threat for nestle is the increasing popularity of its competitor OLPERS in local and international markets. Competition Nestle competes with other packaged foods companies as well as store brands from retailers Nestls major competitor are: ENGRO FOODS. EMEVEN GOLBAL LTD.5.Competitive Advantage .Cerelac is the only popular and quality baby food in Pakistan. Its unique stay fresh seal and a long lasting shelf life gives the brand a formidable competitive advantage. .The factors that make Cerelac successful is quality and superior nutritional value which fulfill requirement of infants in different stages of age. Product Offerings Cerelaccome in a range of seven varieties of baby food products which are as follows: Cerelac Rice, Cerelac Wheat, Cerelac Wheat +apple, Cerelac Wheat + honey, Cerelac Wheat + banana, Cerelac Wheat + fruits, Cerelac Wheat +Vegetables. Marketing Strategy Companys objective is to be the worlds largest and best branded food manufacturer while with the products of the highest quality among all others.6.Target Market Geographic dispersion Urban, suburban. Family life cycle Full nest, single parent. Social Stratification Upper upper class, lower upper class, upper Middle class. Age segments Infants(0-5), mothers (18-45). Income level Average income, above average.7.Differentiation Of Nestle Cerelac Nestl Cerelac has positioned among people as health provider brand for infants. Brand Positioning Nestle communicates itself as Good food, good life. Cerelac is a name of quality and best food for babies and the positioning statement of Cerelac also tells the same as, best start to a healthier future Marketing Mix Of Nestle CerelacProduct:Sizes It is available in 3 sizes; 350g and 175g box packaging and a 25g sachet for customer convenience. Shape & Color The shape and color are very attractive for the customers. Labeling and packaging The labeling and packaging includes Nestl brand and logo.8.Price: Nestle Cerelac Banana Price Rs.135 Nestle Cerelac Wheat Price Rs.135 Nestle Strawberry & Apple Cerelac Price Rs.135 Promotions: Nestle has adopted the channels for promotion through TV, News papers, magazines Doctors and hoardings etc. Nature of marketing The product is marketed aggressively in the market. Placement: Nestl Cerelac is available all over in Pakistan regardless of big and small cities.Implementation and Control Process of Nestle PakistanThe term ERP implementation has become synonymous with nightmare in recent years.High profile failures dot the headlines and companies are often intimidated not only by the high price but also the negative effect implementations can have on their business.Vendors such as SAP are working diligently on shaking this reputation and have made great strides in meeting their goals.In 1996, a user could expect to pay six to 10 times the license cost in consulting charges.These days the external consulting cost has dropped to typically one to two-and-a-half times the software costs, depending on how much process re-engineering the user does (Adshead, pg. 26).Fortunately for companies considering an ERP implementation there have been enough done in the past that there are opportunities to learn from the successes and failures of others.One of the key factors of a successful implementation is dont try to make the product fit exactly the way you would ideally like to work or on the other hand assume that people will completely change their processes to meet the package.The first takes many years and costs loads, the second meets big resistance (Adshead, pg. 26).For most businesses there needs to be a middle-of-the-road approach where individuals realize that the software will not solve every organizational problem and not every process in the company can be re-engineered to fit the software.Regardless, savvy project leaders with prior ERP implementation experience will tell you that there are several pitfalls to avoid during ERP projects.The first is not to select an ERP package based on a demo.Choose your package wisely, ask questions, get references, and do your homework.An ERP package is a costly investment and you need to be sure you are choosing the package that best fits the needs of your organization.The second is get management commitment.Not securing top management buy-in results in an automatic project failure.Management commitment is often high at the beginning of a project but begins to wane as the project wears on.It is vital to keep management interested, involved, and positioned squarely behind the project.The third is to avoid heavy customization.It is both easy and tempting to customize ERP packages to fit your exact needs.Unfortunately excessive customization will haunt you by lengthening the project timeline and by driving up maintenance costs in the future.The final pitfall to avoid in ERP implementations is not to underestimate the importance of training.It is not uncommon that users receive several days of training on the new system and then do not see the system again for months.Users need in-depth and on-going training and should even be involved with system testing if at all possible.

CRM of Nestle Pakistan

1.FEATURES OF CRMFront office operations Back office operationsBusiness relationships AnalysisThese can be differentiated in following 4 parts :-2.Nestle's relationship with India started in1912, when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.Nestle is the world's largest and most diversified food company.3.It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally.Some of the famous brands of Nestle are NESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID, NESTEA, NESTLE Milk, NESTLE SLIM Milk, NESTLE Fresh 'n' Natural Dahi and NESTLE JeeraRaita4.NESTLE and CRM 5.CRM OBJECTIVE - NESTLEBuilding a Relationship.Customer Relations Marketing means deepening the relationship with consumers, which involves extra effort in talking to and listening to them regularly.6.Getting Feedback The Nestl Care Center is an important channel in the dialogue with consumers to welcome feedback. In attending to product complaints, Nestls protocol includes visits by field representatives to consumers homes, and laboratory analysis of the products concerned .7.Nestle Embraces Loyalty Scheme to Reach Buyers Nestle Food Services and Young's Bluecrest have adopted a CRM programmer designed to help them get closer to customers in the catering trade. Foodservice Rewards is a loyalty programmer that allows manufacturers to collect data on businesses.8.NESTLE DIVISIONS OF CRM Transaction Processing System Process Control Systems Enterprise Collaboration Systems9.Transaction Processing SystemIn this segment Nestle process data resulting from business transactions, update operational databases, and produce business documents. Like they use TPS in sales & inventory processing and accounting systems. And Nestle use this system to find out the Point-of-Sales or Sales Data from all over its subsidiaries.10. Process Control SystemsNestle use PCS as production control system. Nestle use this system in its food department. They use electronic sensors linked to computers to continuous monitor food material processes & made instant (real time) adjustments.11.Enterprise Collaboration SystemsIn this segment Nestle considering Team & Workgroup Collaboration within and outside the boundaries of the organization. Like e-mail, chat, videoconferencing groupware systems. For example knowledge workers in a project team may use e-mail to send and receive electronic messages.13.BENEFITS FOR NESTLE-IN USING CRM- DIAGRAMATIC VIEW14.A major benefit can be the development of better relations with your existing customers.which can lead to :increased sales through better timing due to anticipating needs based on historic trends.identifying needs more effectively by understanding specific customer requirements.cross-selling of other products by highlighting and suggesting alternatives or enhancements.identifying which of your customers are profitable and which are not.15.WHICH CAN FURTHER LEAD TO :-Effective targeted marketing communications aimed specifically at customer needsA more personal approach and the development of new or improved products and services in order to win more business in the future

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