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8/10/2019 Strategic Management for New Economy - j Sofian Lusa 21 Feb 2014
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Kuliah Umum Pasca Sarjana MM Universitas Trisaksi
JONATHAN SOFIAN LUSA
Jakarta @ 21 Februari 2014
Strategic Management in the KnowledgeEconomy Era
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Jonathan So!an Lusa, Dr., "cand#SE.,M.Kom.,CHRP.,CBA.,ATP.,MDISC
! Founder / Director / Chief Consulting Officer SSM Consulting.
!
Co Founder / Director / Chief Information Officer Gudanglistrik.com
!
Lecturer University of Indonesia, Budi Luhur, PPM School of Management
! Researcher Lab e-Government Fasilkom Universitas Indonesia.!
Member of IDEA ( Indonesian Ecommerce Association)
! Accredited Training Professional (ATP) .
!
Certified Behavioral Analysis (CBA)! Certified Behavior Consultant (CBC)! Certified Human Resource Professional (CHRP)! Master DISC Behavioral Analyst
Blog : http://jsofian.wordpress.comSend me E-mail to : [email protected]
Add me on Facebook :[email protected] Follow me on Twitter : jsofianChat on Yahoo Msg : jonathansofianFoursquare : jsofian
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Source: Economist Intelligence Unit Survey 2013
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Source: International Journal of Management Review (2008), the structure and evolution of the strategic management field: A Content analysis of 26years of strategic Management Research
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The Knowledge Economy
The new source of wealth is knowledge,
and not labor, land, or financial capital. It
is the intangible, intellectual assets that
must be managed.
The key challenge of the knowledge-
based economy is to foster innovation.
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The Knowledge Economy
For several decades the world's best-known
forecasters of societal change have
predicted the emergence of a new economy
in which brainpower, not machine power, isthe critical resource. But the future has
already turned into the present, and the era
of knowledge has arrived.
--"The Learning Organization," Economist IntelligenceUnit
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Source: Applegate, Lynda M., Robert D. Austin, and F. Warren
Expand
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
Expand
Add new product/service offerings
or enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
Expand
Enhance
Extend
Exit
Expan
d
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
Expand
Add new product/service offerings
or enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
IT IMPACT to Business Model
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ExpandEnhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
ExpandEnhance
Extend
Exit
ExpandEnhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
Source: Applegate, Lynda M., Robert D. Austin, and F. Warren
IT IMPACT to Business Model
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%0#.0('= 0()"=/#0'= 7 'J/03K'/0(& L M"'"0(& =I=/'5 9
8/10/2019 Strategic Management for New Economy - j Sofian Lusa 21 Feb 2014
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Marketplace channel structures
IT IMPACT to Business Model
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N-5E*= %"&5'(/') O'*.0/I
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KOMPAS Augmented Reality
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Expand
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
Expand
Enhance
Extend
Exit
Expand
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
IT IMPACT to Business Model
Source: Applegate, Lynda M., Robert D. Austin, and F. Warren
8/10/2019 Strategic Management for New Economy - j Sofian Lusa 21 Feb 2014
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Expand
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
Expand
Enhance
Extend
Exit
Expan
d
Enhance
Extend
Exit
EnhanceAdd functionality or features to current
product/service offerings or improve
performance of existing business
ExpandAdd new product/service offeringsor enter new geographic markets
ExtendEnter new line of business and/or add new
business models
ExitExit a business or market or drop a
product/service offering
IT IMPACT to Business Model
Source: Applegate, Lynda M., Robert D. Austin, and F. Warren
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Negative Impact & Threat ( Company)From one to many broadcasting to many to many network
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Negative Impact & Threat (Social)
Paradox : moresocialized, also less
socialized!
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Cracking Zone , Renald Kasali
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Cracking Zone , Renald Kasali
OUR FUTURE MARKET
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So..Are traditional strategic management
approaches still relevant ?
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Strategic management:
Art & science of formulating, implementing, andevaluating, cross-functional decisions that
enable an organization to achieve its objectives.
Fred David
Strategic Management
Defined
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Lesson Learned from Starbuckglobal organization with more than 16.000 retails in 48 countries, One of the strongest franchises in the world with more
than 6500 licenses shops in the world.Starbucks is number 7 on Fortune Magazines 100 Best Companiesto Work For
2008.
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