Ambition:The world’s best international bank

Strategy:We bank the people and companies driving investment, trade and creation of wealth across Asia, Africa and Middle East.

Our Brand Promise:Here for good

Reference: The standard chartered bank annual report 2014

MBO Standard Chartered Bank

1. Set organizational goals In order for SCB to become a bank that’s

2. Set departmental (supporting) goals

3. Discuss department goals with subordinates

4. Set individual goals and timetables

5. Give feedback on progress toward goal