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STRATEGIC HUMAN RESOURCE MANAGEMENT
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AbstractIn Human Resource Management (HRM) there are several types of practitioners and
researchers are exists as in all other discipline. In this report the HRM of Tesco is analysed
to find out the expected outcome. Tesco is the world’s third largest retailer in respect to
revenue and it is the second largest retailer in respect to profit. There is a knowledge gap
between Human Resources Practice and Researches. Another issue is that researchers do not
take into account the facts that are faced by the professionals in the practice. The view from
this task is clear that academics and professionals should work together in a positive
direction. Evidence shows that the gap of communication between practitioner and
professionals make difference between the theory and practice.
ContentsIntroduction................................................................................................................................3
Literature Review.......................................................................................................................4
The Long Term Gap in Theory & Practice........................................................................4
Link between Theory and Practice.....................................................................................5
Better Science lead to Better Practice................................................................................5
How it Change the Practitioners Behavior.........................................................................6
Critical Analysis.........................................................................................................................7
SHRM and the Resource Based View...............................................................................8
Criticism of Resource Based View..................................................................................10
Best Practice HRM Thinking...........................................................................................11
HR practice at Tesco................................................................................................................11
Personnel Management and HRM...................................................................................11
Recruitment and Selection...............................................................................................12
Monitoring Performance..................................................................................................12
Rewarding........................................................................................................................13
Implications......................................................................................................................13
Conclusion................................................................................................................................14
Recommendation......................................................................................................................14
References................................................................................................................................15
Introduction
In Human Resource Management (HRM) there are several types of practitioners and
researchers are exists as in all other discipline. This is resulting in what; there is a gap or
difference between theory and practice. The difference between theory and practice is viewed
as the gap in communication. The reason behind this difference is the different platform of
the academics and practitioners. This report discussed basically the divide between the
academics and professionals. In this report the HRM of Tesco is analysed to find out the
expected outcome.
Tesco is a British multinational company. Tesco usually deals with grocery and merchandise.
Headquarter of is situated in Cheshunt, United Kingdom (Walker, 2006). Tesco is the world’s
third largest retailer in respect to revenue and it is the second largest retailer in respect to
profit. Tesco has stores in 14 countries around the world including Asia, Europe, and North
America.
Tesco was founded by Jack Cohen in1919 as a group of stalls (Potter, 2011). Tesco build up
on the basis of little help. It is not only marketing slogan of Tesco but all the staffs and
management believes it. From the very beginning of operation Tesco management believe
that each and every employee of Tesco understand theirs role in achieving the goal of the
organization. All of the employees of Tesco are very much willing to broaden their
experience and work in variety of areas. Tesco management also appreciate such mentality of
the employees and encourage them to do so.
Objective of Human Resource Management is to play a positive impact on organizational
performance. The responsibility of the managers is to provide secured work environment,
proper training and positive communication about change in organization. Managers always
try to hire most qualified employees for their organization so that they can ensure high
employee satisfaction rate, less absenteeism and more productivity. Theory of HR states that
managers should provide comprehensive support to the employees. The major objective of
the HR professionals is to maintain the best interest of the employees. In practice,
professionals treat the employees as their business partner and manage changes and monitor
the transactions related to the benefits of the employees (Dave, 2009).
Organizations use their Human Resource or workforce to achieve competitive advantage.
Here the term completive advantage means the advantage that the organizations achieve over
the competitors in the market. In his study (Porter, 1985) explains that employees of an
organization apply their unique talents (flexibility, superior performance, innovation,
personal attractiveness, and productivity) as ingredients to develop firms competitive
position. In the study of (Chiavenato, 2001), he stated that employees are the source of
activities and it’s the responsibility of the management to utilize the intelligence of the
employees. So it is the responsibility professionals to follow the theory of Human Resource
Management and bring up the best output from their employees (Barney & Wright, 1998)
(Jackson, Hitt & DeNisi, 2003) (Akhtar, Ding & Ge, 2008).
Literature Review
There is a knowledge gap between Human Resources Practice and Researches. As per
(Daniel, 2007) managers often consider the academic researches less understandable and less
practicable. Another issue is that researchers do not take into account the facts that are faced
by the professionals in the practice. Problem is that what is done by the researchers is not
always useful for the professionals. The gap of academic theory and practice is also varying
because of the culture of organization and organizational settings.
Difference between research and practice in HRM
There is difference between academic literature and practice in HRM. The reason behind this
is the difference between Academic literature and practitioner literature (Bennis & O’Toole,
2005). In HRM it is not likely a great deal that of what passes as “best practice”. There are no
measurement criteria that indicate any literature as best practice and to indicate any literature
as inferior practice (Cummings, 2007). The HR managers do not always follow or practice
the evidence based HRM. This ignorance of evidence based HRM resulting in less
performance, than the potential possibilities of their major stakeholder, investors, employees
and the community (Grossman, 2007).
The Long Term Gap in Theory & Practice
In the seminal thesis of (Jamrog & Overholt, 2004), on the development of HR function they
stated that over past 100 years more and different responsibilities has been changing,
evolving and adding by the HR professionals. HRM function has been evolved through many
stages that are shows in the Authors account. From very beginning of the organizational
culture through industrial revolution, the human relations movement, the scientific
management, etc. to the present condition of strategic business model.
In the study of (Starkey, 2001), he stated that the major objective of the researchers is to
develop more theory; on the other hand professionals are focuses on minimizing problems
and maximizing productivity. The sources of information or theory used by the professionals
are investigated by (Buchanan, 2005). In his investigation Buchman found that the
information from the academic researchers is almost useless to the professionals in case of
making decisions. Buchman also recommended that the academic researcher should more
focus on the practical corporate situation.
Link between Theory and Practice
Some of the scholars are not willing to differentiate between traditional HR and Strategic HR.
According to (Rowden, 1999) & (Wei, 2006) traditional HR is basically concerned with
providing administrative support in respect to recruitment, benefits, staffing, and
compensation. In the study of (Ulrich, 1997) he argues that, personnel who are related to the
cost control and administrative activities has been responsible to HR function as it is an
administrative function. Employee management is the responsibility of HR managers. So
HRM is nothing but a formal system of managing of workforce within the organization
(Bateman & Zeithaml, 1993). According to (Inyang, 2001) the term HRM is basically related
to developing, attracting, and maintaining an efficient and effective workforce. There are
several transactional activities are involved in managing the human resource of an
organization. Staff motivation, training and development, staff commitment, employee
compensation, quality measurement etc. are meant to be carried out to enhance the
achievement of corporate goals and objectives (Inyang, 2008).
Better Science lead to Better Practice
From the previous discussion it is clear that present system of HR which is Strategic Human
Resource Management is more systematic than traditional approach. SHRM has extends
beyond managing people and human capital. The activity of management is to manage
human factors and drive them to the goal and objective of the organization. Modern HR
policy helps to value addition of the organization by making contribution to the competitive
advantage. Though traditional system is widely used, professionals are facing lots of problem
which is minimized by using modern HR approach (McMahan et al., 1999).
According to (Piore & Sabel, 1984) the concept of SHRM is related to the theory flexible
specialization, and also the so called approach socio technic to work in organization. This
approach discards the idea of “Taylorist’ system that is to use a combine strict adherence is a
best way of doing a task with a separation from execution. In other terms scientific
management principles incorporating practices such as job flexibility, team working and
minimizing status differentiations (Wood, 1999).
How it Change the Practitioners Behavior
Role of HRM Theory and Research in Changing Practitioners' Behavior and Decisions
The emergent business partner model is the responsibility of HR professional and is very
much challenging role to perform under SHRM. Traditional HRM is transactional in nature
which is concerned only with the administrative activities of an organization. But with
development of scientific system SHRM is dealing with core responsibility of value addition
in the HR system, policy and practices along with the strategy of business to achieve constant
competitive advantage of the firm. The task of performing human resource in an organization
is very tough. So the HR professionals must think out of traditional approach and should
establish more systematic and various approach to manage human resource effectively and to
drive them towards the successful achievement of business objectives. HR manager have to
understand the position and competitive direction of the organization in the market and
implement the business partner role effectively (Lawler, III and Mohrman, 2003). HR
professional should perform two additional roles that are strategic partner and change agent.
New knowledge gathered from HRM theory help the managers to best achieve the
organizational goal with confidence. HR managers should play their role as change agent to
manage organizational change, assess the potential, and to collaborate with the line managers
to overcome upcoming barriers.
Critical Analysis
In previous the traditional HR was followed by the managers. In this system managers are not
very much careful about the human resource. They think investment in human resource is
nothing but waste of money. But with the change of time this thinking is destroyed. Managers
understand the importance of human resource and become careful about the management of
human resource after that the HR management system evolved (Mathur, Jugdev & Fung,
2007). But in this system managers only think that proper salary and job instruction is
everything. But with time goes Strategic Human Resource (SHRM) Theory evolved. This
theory described that human resource is the essential element of organizations success.
Proper utilization of human resource can bring competitive advantage over other firms.
Resource Based View (RBV) is newer view SHRM. SHRM basically emphasized on the
external factors that means it depends on ‘outside in’ view. But RBV is emphasising on
‘inside out’ view (Lewis, 2002).
Figure 1: Logic of SHRM TheorySource: (Lovell, 2009)
SHRM and the Resource Based View
Resource Based View (RBV) of firms is based on the idea of Penrose (1959). According to
him firm is a collection of productive resources and is a structured business process. The
main facilities of a firm human resource are that it can help to achieve competitive advantage
(Hamel & Prahalad, 1989). Other researcher also suggests aligning the HR system with the
firm’s strategy to create competitive advantage (Barney, 2001). Resource heterogeneity is the
underlying assumption of Resource Based View of a firm. The meaning of this is that the
resource that various firm have are distinct from other firm’s resource. The resources that
help the firm to achieve competitive advantage have to fulfil four requirements. These
requirements are:
Figure 2: Requirements to achieve Competitive advantage over other firmsSource: (Jaap & Paul, 2002)
So it can be said that the human resource of a firm should use these resource to gain
competitive advantage over another firm. Otherwise other firm will easily take
competitiveness. HR practices, policies, strategies of Firms are very much unique and these
are not possible to reproduce. Kinnie, Rayton & Swart (2003) point out that the values of HR
policies and practices are not reproducing able resources and these should be implemented
and enacted effectively. Competitive advantage is measured by what the firm provide to its
customers and what the competitors provide to its customers. Such competitive advantage
can be best achieved by following RBV. RBV ensures that:
1. The firm is consist of better quality people than its competitors
Rare Valuable
Non-sustainable Unique
2. Inimitable capital is possessed by the firm and nurtured
3. Organizational learning is encouraged and
4. Organization is consists of distinct values and culture.
RVB of a firm is alarmed with enhancing the strategic capacity, ensuring adequate
investment in human resource of the organization, for more value addition. Managers allocate
their resources effectively. (Armstrong, 2004) said that the core aim of RBV is to improve the
capability of resources to achieve the strategic fit between resources and opportunities and to
obtain added value for the firm.
Figure 3: Allocation of resource to RBV
Source: (Lovell ,2009)
Over the past decade Strategic human resource management (SHRM) is become more
popular basically in respect to the contradiction on HRM and performance of HRM. For
example the overview of (Boselie et al., 2001) can be observed. As per Delery and Shaw
(2001) i) investment on human resource can be a source of competitive advantage ii) the
complex characteristics of HRM process can enhance the inimitability of the system iii)
HRM practice can best influence the human capital of a firm. Along with this Wright and
McMahan (1992) gave a brief overview of theories (theory of transaction cost, theory of
resource dependency, agency theory, institutional theory) which fit the HRM issues. In the
debate of SHRM resource based view perspective is one of the most dominating theories. In
this resource based view (e.g. Wernerfelt, 1984; Lado and Wilson, 1994; Barney and Wright,
1998; and Purcell, 2000; Wright et al., 2001) the objective is to achieve clear competitive
advantage on competitor by using effective and efficient utilization of the resources of a firm.
Resource based view brings a differentiation in Strategic Human Resource Management
process. SHRM thinks outside in but RBV thinks inside out approach. In this new approach
of thinking, internal resources are playing an important role in measuring the organizational
success other than old approach of outside-in thinking. In the study of Paauwe (1994),
Huselid (1995), Wright et al. (1994), and Wright et al. (2001), authors basically use this
theory to HRM field and described that it is people that incorporate the requirement
assumption of rareness, unique, value, and non-substitution, which are the necessary
condition for success of organization (Barney, 1991).
Criticism of Resource Based View
As per (Delery and Shaw, 2001), researcher choice the resource based view to afford the
several advantages in investigating the strategic nature of HRM. Researcher also
acknowledges that there are several criticism of resource based view approach. Major
criticism is that resource based view does not fulfil the standards for an actual theoretical
perspective and resource based view contains several tautological elements (Priem and
Butler, 2001). It is also not applicable in the situation like predictable circumstance in which
specific resources of an organization may gather continuous competitive advantage.
Other criticism is that the inside out process of resource based view tends to overlook the
contextual factors importance, along with Porter-based factors (e.g market entry threat and
suppliers threat), and also the institutional setting, which is very much crucial from HRM
view point. So to understand clearly SHRM in different firm’s perspective additional theory
is needed.
These are Theory of Traditional HR and SHRM. The implication of these theories in the
selected company Tesco is compared below.
Best Practice HRM Thinking
Assumption:
In SHRM theory it is assumed that best practice literature is the best practice and increases
the shareholder value. This best practice or “high-commitment” HRM was first identified in
the US models of HRM. The main reason behind adopting this best practice HRM is that
managers think this adoption will enhance the performance of organization, helps to improve
employee attitude and behaviours, decrease the percentage of absenteeism and turnover,
uphold skills and overall high productivity, improved quality and efficiency.
Model:
Best practice is related to some components. These components are selective recruitment, job
security of employees, internal promotion, training and development of employees, employee
satisfaction, reward for better performance etc. (Marchington & Wilkinson, 2002).
HR practice at Tesco
Personnel Management and HRM
Tesco is providing various types of goods and services. Tesco is growing in a large scale.
This huge scale growth has an impact on the company’s recruitment style. But the human
resource practice of Tesco is largely depending on every little help from its all staff and
employees. As a practitioner of HR the role that Tesco maintained are:
Looking for employees with all types of quality to attract consumers
Hiring suitable employees for suitable place. The main objective is that to make sure
that everyone are working in their comfortable circumstance
HR managers employed individual who have the capability to meet the organizational
goals and bring competitive advantage for the organization
Train the workforce to be competitive
In line with legislation try to develop and communicate the policies of industry
Implement employment procedure and termination
Management of organizational environment and climate and the relationship of the
organization.
Create proper compensation strategy for the organization
Maintain overall labour cost
Tesco tries to follow SHRM policy. For this it develops its strategy in such way. Tesco try to
motivate its employees to bring out the competitive advantage from them. Tesco named their
HR process ‘talent planning’. They always try to fill the gap in the organization from the
existing employees. The reason behind this is the utilization of experience of the employees.
As per SHRM strategy Tesco try to make their employees as assets for the organization.
Recruitment and Selection
As per SHRM planning HR managers of Tesco are very much cautious about employee
recruitment. In case of selection managers follow the steps:
At first design the HRM management system
Analyse the environment of workplace
Demand for HR should be forecasted
Supply analysis
Plan and reconciliation
Person charge with governance tries to recruit the right workforce for right place. For this
reason such recruitment and selection process is followed.
Monitoring Performance
For the better achievement of the firms goals and objective Tesco HR managers follow some
monitoring process. The major objective of monitoring is to make the employees best fit for
the work and bring out the potential to achieve competitive advantage over other firms.
Organizational employee job management includes:
Planning activities of the employees and setting expectation
Continuous observation of performance
Capability improvement of the employees
Rating the task of the worker as per result
Encourage good performer by appreciating
Rewarding
After monitoring the performance Tesco offer reward for the employees. To ensure perfect
working condition and to motivate the workforce Tesco managers allow some rewarding
system. For this the task of employees are evaluated first. Job evaluation is a systematic basis
of determining importance of different job. For rewarding Tesco follows some procedures.
These are:
Share the success of the company
Privilege card for the successful employees
Pension Scheme
Extended leisure time.
Implications
This section basically reflects the implication of newer thoughts and practices in HRM. First
of all there a number of gaps are existed in HRM theory and practice. Reason behind such
gap is the level of relationship between employee and employers. In recent time a number of
questionable practices of HR in firms, and there are confusion in practice. The theme is that
the practice of HR needs to be changed as it is not fulfilling the theory. Another problem is
that there are no cooperation between HR practitioner and academics. Academics are not
always thinking about the circumstances of practical working condition. Better cooperation is
needed to reinforce the link between practitioner and academics. Different role players in the
organization should be more cautious and should be more cognisance.
Another possible reason of gap between the theory and practice is that of HRM field is full of
paradoxes. Evidence shows that statutory rules and legislation hamper the freedom of the
public worker. So it should be kept in mind that the employees should be free from any
mental pressure. It’s the responsibility of the manager of HR department is to encourage the
worker as they are the part of the organization and organization is the family of the
employees. For this managers should follow the theories and try to practice it in the
organization for the betterment of the organization. Though by practicing the theories in the
organization the gap between theory and practice will reduce and organizations achieve best
possible result.
Conclusion
The preliminary objective of this assignment is to focus on the theory and practice of HRM
and gap in this theory and practice. The view from this task is clear that academics and
professionals should work together in a positive direction. Evidence shows that the gap of
communication between practitioner and professionals make difference between the theory
and practice. So the academics and professionals should work together to innovate user
friendly and practicable theories and professionals should implement it properly.
In traditional practice human factor were totally ignored. To make workforce as asset new
HRM policies evolved. The traditional HR practices contribute to the bottom line of
organization. HRM offers the administrative and organizational support by managing
staffing, training, and compensation benefits. HRM policy is generally deals with attracting
workforce to the achievement of organizational goal and objectives. Innovation SHRM
theory generated new value added responsibilities and emphasizes on the integration of HR
practice with business strategy. SHRM refers to a strategic business partner model and the
core idea is that core organizational capabilities of the worker are necessary to attain the
goals and objectives. SHRM is a systematic approach to manage the human capital and it
emphasize more on organizational performance than individual.
Recommendation
In recommendation it can be said that:
To ensure balanced service sector managers or those who charged with governance
should follow the theories of HRM. A system should be developed where strategic
leadership exercised in connection to the theory of HR.
Result oriented management should be followed strictly. Result oriented professionals
should follow SHRM as it is focused on organizational performance not on individual
performance and develop some features to focus on efficiency and effectiveness.
As per strategic approach strategic HRM is becoming more important. A standard
vision should be achieved in the area of HRM the way of accomplishing it is required.
HRM has to go a long way. IT should go behind anything as the primary assumptions
brought out earlier. Time is required to make change in new theories and its implication. So
an attempt should be made to make cooperation between academics and practitioners to best
achieve the organizational goal.
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