Strategic Approach to Community Involvement and Partnerships

Driving Principle: The Code of Commitment

A Commitment to all our employees

to treat them with respect and provide satisfying career opportunities

The Caesars Code of Commitment governs the conduct of our business.

It is a public pledge to our employees, guests, communities, and the environment to honor the trust they have placed in

us.

A Commitment to all our customers

to promote responsible gaming

A commitment to responsible stewardship of the environment

A commitment to all our communities

to help make them healthy and vibrant places to live and work

Community Employees Guests Environment

Community Relations &

Each property hosts a HERO team as the primary form of Employee Community Involvement = 600+ HERO Events in 2012

Found/Corp/Propy

Philanthropy Engagement Social ImpactResponsible Gaming

SustainabilityEnvironmental

Employees participate in the community through each pillar of the

Code

Volunteerism

Employee Community Involvement Helps…

By

Enhance employees’ workplace experience by offering

ways to serve

that are higher impact than what they could do on their own, support causes they choose

Enhance the experience that

key external stakeholders

have with Caesars

E.g. Guests, policy makers, regulators, elected officials and

suppliersPartner with them

collectively make greater contributions to societal

causes.

Make the communities

where Caesars operate

healthy and vibrant

Focus on older residents,

environment, health and wellness.

Diversity is underlying value of all focus

areas.

Developing companywide turnkey

high-impact ECI opportunitiesSignature Programs

Programs & Resources “In a Box”

Having properties design their own ECI

Through 1/3 of ECI “Role model” targets among

managers

Supporting employee interests

“Caesars Walk”Incentivizing and rewarding employees to volunteer on their own and report their

hours.

ECI Goal: Highly integrated and highly leveraging of company assets for social impacts

Sources: Based on the work of Michael Porter and Mark Kramer.

high

high

low

low

Integration into business functions

Leveraging of corporate assets for the benefit of societal causes

• High business effectiveness (ROI)• Low societal effectiveness (SROI)

•High business effectiveness (ROI)• High societal effectiveness (SROI)

• Low business effectiveness (ROI)• Low societal effectiveness (SROI)

• Low business effectiveness (ROI)• High societal effectiveness (SROI)

Best Practice Example is

Clean the World

Current Goals• 10% in year over year reporting of hours • Managers: 5% point increase in FTE participation, 2%

point increase in Leadership

Targeted increase in “new employee” participation rates for HERO/CodeGreen programs with

line level employees.

• National Park Trust Buddy Bison and Kids to Parks Program• Rebuilding Together• Wellness: Relay For Life /Breast Cancer Awareness Month

Continue to grow blended signature programs which affect multiple strategic giving and ECI

areas:

• CodeGreen Day Challenge• CodeGreen at Home

Continue CodeGreen Annual “All Employee” Community Facing

Programs

• Meals on Wheels and Second Wind Dreams• Caesars Walk• The Big Green Bus• CodeGreen programs with line level employees

Growth & Strengthening of Programs