STPSegmentation : 1. Geography : City: Surabaya Size of the city : Metropolice CityClimate : TropicalFor the mean time we target in Surabaya because Surabaya have a potential area that we can target just like in north Surabaya, and South Surabaya thats 2 area you can say slum area2. demographicAge: 25-60Gender: maleWe choose male on 25-60 years old, because on this age usually man love to drink coffee and it match with the characteristic from our product

3. physiology

Life style: male who love drink coffeeEconomical : Middle LowPsychology : in Good health

Targeting : Kopi Kampoeng Arab target middle lows man on age 25-60 years old whose love to drink coffee in coffee shop (warung) usually man love to drink coffee and it match with the characteristic from our product

Positioning : As a product original from Indonesia specially from Surabaya, we will sell our product in Surabaya, all over Indonesia, and we will do an export to another country.

4 PProduct : Kopi Kampoeng Arab is Arabian traditional coffee. Its not just a coffee but we combine it with spices, we use 3 spices ginger, kapulaga, cinnamon. Spices give different taste in the coffee .

Pricing : Sachet : Rp 12000 ( @5sachet) with sugar Bottle : Rp 25000 (@1bottle ) no sugar

We targeted middle low segment, so our price little bit higher than competitor. All our competitor targeting low end segment.

Prommotion : to communicate our product, we join an exhibition, in the exhibition we give a tester to the customer, its our way to educate people because Arabian traditional coffee its a new coffee in Indonesia.

Place : we distribute our product in 2 store Jl Sasak (in north Surabaya), in pertamina at sepanjang, on coffee shop (warung). we distribute our product in that places because our target market usually go to that places