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Store refit on a budget
Founded in 2007; based in London & Dundee Owned and managed by Lynda Murray and Phill Hill Specialists in Retail Visual Merchandising , displays and store environments One Stop Shop – Design, implementation, consultancy and training Variety of clients from High Street brands to small independents both UK and abroad
Our Company
Tired/old looking shop New owner so not your taste New ranges Better circulation More or less selling space
Planning
Why do a refit or visual enhancement?
Planning
Look at what you already have and how it can be integrated into the new design?
Planning
Can any of your current fixtures be used? Recycled? Upgraded? Or partially used?
Planning & Layouts
Layout Principles
The basic rules; Space v’s Sales Right Space/Right Product/Right Time Balance & Symmetry Positioning focal points
To improve the commercial effectiveness and visual appeal of your store
Layout Tips
Category C
Category B
Category A
Allocate space to each product category based on sales and seasonal trends Create defined/dedicated areas Use the natural geography/architecture of your shop Consider the adjacencies ensuring they are Logical/sympathetic Mark areas on plan
Layout Tips
Position Fixtures Step 1 Measure fixtures Step 2 Select appropriate fixtures for each category Step 3 Position using balance & symmetry Consider; Walls for higher density Access/Space for walkways
Cash Desk
Layout Tips
North
East
South
Wes
t
Next decide where to create strong focal points These lead customers to areas, define the product type, create interest and entice customers to explore We use the ‘Compass Theory’. North, South, East, West. Interest in all directions.
Cash Desk
Layout Tips
Customer Profiles
Customer Profiles
MOOD BOARD BY ELLIE BARKER
Understand your customer Get to know them… She's the kind of girl who? He's the kind of guy who? What's their age? What do they like? Music Films Books Magazines etc.
Mood board by bleachblondesoul.blogspot.fr
Mood board by madeupmag.blogspot.com
Manual Mood boards
Electronic Mood boards
Look for off the shelf solutions
Fixtures
Fixtures
Fixtures
Fixtures
Or
Look for suppliers locally to you
Paint works wonders
Start with a neutral base colour
Using Colour
Take advantage of architectural features
Using Colour
Create visual features on the back of cash desks
Using Colour
Before After
Or customer service areas
Using Colour
Paint a band of colour and add a brand logo using a decal
Before After
Using Colour
Paint a band of colour and add graphics
Using Colour
Visual Enhancements
Emporio Home
Before After
Emporio Home
Before After
Emporio Home
Flags Oxford
Before After
Flags Oxford
Before After
Flags Oxford
Before After
Flags Oxford
Before
After
Before 2010 After 2010
Bonnie Oxford
Before 2010 After 2010
Bonnie Oxford
After 2014
Before After
Bonnie Oxford
Highgrove store
Before After
Highgrove store
Before After
Hopetoun Farm Store
Before After
Hopetoun Farm Store
Before After
Hopetoun Farm Store
Before After
Hopetoun Farm Store
