Small Business Ecommerce Strategies that workRetail, Hospitality & Tourism Summit

Presented by:Brad Tornberg - Brad@e3help.com(732) 735-6429

Workshop Purpose: To give you ideas you can use to

grow and market your reputation and generate inbound leads

To understand and develop ecommerce solutions and strategies that help you grow your business.

Field of Dreams If you build it, they will come. If you build it, will they come? Why should they come?

Todays Selling FunnelKnowLikeTrustTryBuyRepeatRefer

Ecommerce Areas to Consider

What's your offer? Why should they buy from you?Define your target market and ideal

customerIs it easy – amazon one click?Build a Community – Content,

Collaboration and CultureGoal is to gain permission to

communicate with them...

Ecommerce Areas to Consider Strategy before tactics!Search – Fast & EasyTransaction Work FlowIntegration with backend systemsInternational Considerations –

Language sets, currency issuesSocial Media Integration

Ecommerce Strategies & TipsMobile EnabledSocial Media to Drive EngagementFacebook Pixel - Know your

audienceReputation Marketing* - Critical

◦Content and Authority◦Google My Business Page◦Directory Citations – Consistent ◦Strong Local Presence

Ecommerce Strategies & TipsEasy to Understand CategoriesUnique Product ContentStunning Images & Video ContentGood URLs & TagsBlog and Do It RegularlyIncentivize Customers

Ecommerce Strategies & TipsAbandoned Cart EmailsTargeted Re-MarketingCustomer Reviews Referral RewardsClear Calls to ActionShort Checkout ProcessRecommend Products and Upsells

Ecommerce Strategies & TipsReturn policiesBBB and other Seal of Approval

SitesPPC as a quick start

Ecommerce Strategies & TipsInternational

◦Cultural Focus◦Language ◦Currency◦Strategic Partnering

Develop a Total On Line Presence

Questions or Comments What’s you biggest Challenge?How are you doing things nowHave you set a budget or

timeframe?How can I help you to be

successful?My cell: (732) 735-6429My email: brad@e3help.com