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On December 31, 1964 the Dow closed at 874.2. Seventeen Year s later on December 31, 1981 the Dow closed at 875. Over that time peri od the GDP of the US grew by 370%, the sales of the Fortune 500 more than sextupled, and the Dow inched up a mere fraction of a point. How is it possible that the economy could expand by such a large degree when the Dow grew by only one tenth of a perce nt? This is the q uestion that  Warren Buffett posed in a 1999 interview in Fortune magazine on the nature o f the current market. The simple answer is that the  value of the economy grew but the price investors were willing to pay for a share of the future of that economy did not. So the actual question is what ca used investors to have such a low  valuation of the economy despi te its huge growth. It is important to remember the simple, often forgotten, idea behind investment which Buffett defines as, ³laying out money today to receive more money tomorr ow.´ In effect the value of an investment is the expected return and a decline in investor valuation signals a decline in expected returns. Thus, the answer to the question put forth by Buffet can be found by looking at the value of expected returns. The career of Wade Dokken began at a historic low valuation in the market, and everyone whose career had an early 1980¶s beginning has experienced an unprecedented market run. We formed  WealthVest Marketi ng to market guaranteed annuities, index annuities, and income annuities²  because we believe that we may be in another period²n ot unlike the 1964-1982 period- --and a period unknown to almost all curren t financial service pr ofessionals. So, this is a story of stock market  valuation²a nd over-valua tion. Every asset has some level of uncertainty at tached to its future value. This uncertainty is quantified by risk whic h effectively lowers the future va lue of an asset. Investors need to compare this risk between multiple assets and, as a result, for any meaningful compar isons to be made there has to be some kind of standard of risk to be compare d to. This comes in the form of what is called the risk free rate which is derived from the interest rates on long termgovernme nt bonds , an asset with effectively no risk. This is the baseline value to whic h all investments are ultimately compared to. Even minor change s in these interest rates can have h uge effects on market  valuation. Buffett underline s the far reaching nature of these rates by saying , ³In economics , interest rates act as gravity behaves in the physical world. At all times, in all markets, in all parts

Stock Market Valuation Made Easy

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On December 31, 1964 the Dow closed at 874.2. Seventeen Years later on December 31, 1981 the

Dow closed at 875. Over that time period the GDP of the US grew by 370%, the sales of the

Fortune 500 more than sextupled, and the Dow inched up a mere fraction of a point.

How is it possible that the economy could expand by such a large degree when the Dow grew by 

only one tenth of a percent? This is the question that Warren Buffett posed in a 1999

interview in Fortune magazine on the nature of the current market. The simple answer is that the

 value of the economy grew but the price investors were willing to pay for a share of the future of 

that economy did not. So the actual question is what caused investors to have such a low 

 valuation of the economy despite its huge growth. It is important to remember the simple, often

forgotten, idea behind investment which Buffett defines as, ³laying out money today to receive

more money tomorrow.´ In effect the value of an investment is the expected return and a decline

in investor valuation signals a decline in expected returns. Thus, the answer to the question putforth by Buffet can be found by looking at the value of expected returns.

The career of Wade Dokken began at a historic low valuation in the market, and everyone whose

career had an early 1980¶s beginning has experienced an unprecedented market run. We formed

 WealthVest Marketing to market guaranteed annuities, index annuities, and income annuities²

 because we believe that we may be in another period²not unlike the 1964-1982 period---and a

period unknown to almost all current financial service professionals. So, this is a story of stock 

market valuation²and over-valuation.

Every asset has some level of uncertainty attached to its future value. This uncertainty is

quantified by risk which effectively lowers the future value of an asset. Investors need to comparethis risk between multiple assets and, as a result, for any meaningful comparisons to be made

there has to be some kind of standard of risk to be compared to. This comes in the form of what is

called the risk free rate which is derived from the interest rates on long termgovernment bonds,

an asset with effectively no risk. This is the baseline value to which all investments are ultimately 

compared to. Even minor changes in these interest rates can have huge effects on market

 valuation. Buffett underlines the far reaching nature of these rates by saying, ³In economics,

interest rates act as gravity behaves in the physical world. At all times, in all markets, in all parts

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of the world, the tiniest change in rates, changes the value of every financial asset.´ Overall, the

risk free rate is the first thing an investor looks at when trying to determine how much he should

pay for even one dollar in the future.

This graph is a perfect example of how changing interest rates can have a huge impact on the

markets. As the risk free rate rises it lowers the value of other assets because of the inherent risk 

associated with them. It comes down to the idea that if two assets have identical rates of 

return but differing levels of risk, then the asset with lower risk will always be more valuable. In

the case of an asset with effectively zero risk, a small increase in the interest rate can significantly 

depreciate even the value of assets with much higher rates of return. Conversely, a drop in the

risk free rate can significantly inflate the value of an asset (in my opinion this is the dominant risk 

today²and why we are structuring innovative index annuities, which fundamentally reduce

inherent investment risk ). This is the first part of the explanation as to why the stock market

preformed so poorly in the period from the mid 60¶s to the early 80¶s. Interest rates steadily 

increased threefold from 1964 to 1981 where they finally peaked at 15.32%, a level which is almost

unfathomable today. This served to suppress the relative value of assets during this period

despite significant gains in the economy.

profits by such a degree and given the high interest rates of the period, inflation is at the top of the

list of culprits.

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 An easy way to look at inflation is to look at the average price of consumer goods in US cities. The

rate of change of these prices over time is analogous to the inflation rate. The graph above clearly 

shows how inflation rates steadily increased during the period of 1964 to 1981, peaking around

1980. Comparing this to the previous graph, the effect of higher inflation rates becomes

apparent. The peak in corporate profits in 1964 corresponds to the low in inflation rates. Moving

forward to 1981, inflation rates increased and corporate profits decreased. Businesses grew, salesincreased and still investors suffered because the value of their returns were being discounted by 

record high inflation rates.

This is the second major piece in the puzzle of trying to reconstruct why the stock market did so

poorly during this period. Investors were faced with sub-par profits that were being driven to

even lower levels due to high interest rates. From this they predicted a dim future for the

economy and consequently valued the Dow at the same level as 1964 despite huge gains in the

economy. The result of this is an economy where businesses grew and investor valuations

shrank. It is also a perfect example of how incredible investment opportunities are created out of 

periods of widespread pessimism among investors. High inflation and the resulting high interest

rates had lowered investor valuations across the board. The entire US economy had just gone on

sale and, for the investor who was willing to look, there were sound companies to be had for

clearance prices.

³The arithmetic here is deceptively simple. If a company's earnings will increase 15% this year,

and if the P-E ratio remains unchanged, then presto! The ³investment´ shows a 15 percent

performance, plus the small dividend. If the P-E ratio advances²as it did for Avon in almost every 

 year--the performance becomes that much better. These results are entirely independent of the

price levels at which these issues are bought. Of course, in this fantasia, the institutions were

pulling themselves up by their own bootstraps--something not hard to do in Wall Street, but

impossible to maintain forever.´

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This shows how the ratio of the S&P 500¶s price to earnings has changed over time. Given that

the historical average is just above 15, this graph hopefully puts the 90 times earnings that

investors willingly paid during 1972 and early 1973 into perspective. The S&P 500¶s P/E ratio for

the period hovered in the sub 10 levels while the Nifty Fifty traded at upwards of 60 times

earnings. This brought about what Fortune called a two tiered market which, following the

collapse in 73-74, noted, ³The two-tier market really consisted of one tier and a lot of rubble down

 below.´ What happened is that this upper tier had nothing to stand on. It was effectively, ³pullingitself by its own bootstraps´ to stay afloat and, given the rising interest rates of the period, it was

only a matter of time before the floor fell out from underneath investors. A group of stocks

cannot deviate from the rest of the market by such a degree indefinitely.

P/E Multiple 1972 1980

Sony 92 17

Polaroid 90 16

McDonald's   83 9

Intl. Flavors 81 12

Walt Disney 76 11

Hewlett-Packard 65 18

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This illustrates how P/E Ratios can actually serve to be a double edged sword. By nature, the

ratio attempts to incorporate some notion of risk into its value because the price takes into

account a company¶s future prospects for earnings. Consequently, the ratio is more accurately a

measure of what investopedia.com calls ³market optimism´ with regards to a company¶s future

earnings. Companies with comparatively high P/E ratios are seen by the market to have high

potential for growth in future earnings and are valued higher. Conversely, companies with low P/E ratios are seen to have low potential for growth earnings and are valued lower. However, as

seen by 1973, the market doesn¶t always judge companies with complete accuracy. This ties in

 well with a favorite saying of Ben Graham, ³You are neither right nor wrong because people agree

 with you.´ Just because the market is optimistic about a company¶s growth prospects does not

mean that it will grow and during periods of widespread optimism it¶s easy for investors to make

impulsive judgments about companies. A high P/E ratio could signify a company that is about to

have record earnings but it could also just a company that has been driven up by speculator

interest. The moral of the story is that P/E ratios are only a small part of the picture. It is much

important is to identify why a P/E ratio is low or high and how it compares to the industry and

market P/E ratios.

By late 1974 very little of the stock market was left in the ³upper tier´ and the vast majority,

including a number of perfectly good companies, were in the rubble below. When asked later

about this period Warren Buffet replied, ³1974 in terms of buying opportunities²that was the best

period I have seen.´ Market prices had crashed but businesses were still growing. In the words of 

Fortune, ³If one focused on companies rather than on stocks, a good case can be made that there

are excellent values around.́ This comes right back to what Graham was talking about with sub-

asset stocks and is also a reminder to investors that not only are they paying for a share of the

future earnings of a business but they are also paying for a share of the business itself. The ability 

to buy at or below the cost of a business¶ assets is a unique opportunity for investors to acquire a

firm for less than it cost to build it in the first place. From there all investors need to do is look at

 which firms are most likely to succeed and reap the rewards when economic conditions improve.

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Only five years earlier in 1969, economist James Tobin formalized this kind of approach to

 valuation with his Q value which is the market value of a firm¶s assets divided by their

replacement value. The Q value of a stock gives investors a rough estimate of whether a stock is

undervalued or overvalued. In theory, Q values greater than 1 should signify an overvalued stock 

and Q values less than 1 should signify undervalued stocks. However, in practice, this cutoff value

appears to be a little lower with the long term average Q value for the market as a whole is right

around 0.8. When looked at from a market perspective it shows how the market value of the

economy fluctuates in response to the various bear and bull markets. In the bear markets of the

early 30s, late 40s and early 70s the decline in market value is painfully obvious. It also clearly 

demonstrates the effects of extreme market optimism during the late 20s and 90s.

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It would make sense then that as P/E ratios market rise, so would the market Q value and this

graph demonstrates just that. At a market level, it¶s simple to see how exorbitantly high P/E

ratios, extreme market optimism, signify an overvalued market and a low P/E signifies a

significant drop in investor expectations and thus an undervalued market.

Fundamentally earnings are at the core of a stock¶s value. Investors try to weigh the expected rate

of return against adiscount rate that takes into account interest rates and the inherent risk associated in an investment. As the expected returns drop or the discount rate increases the price

an investor is willing to pay must drop in order for it to be a profitable investment. However

these are expectation of future earnings which are based on current day projections and as

economic conditions change, these projections can swing wildly. In order to outperform the

market an investor needs to choose stocks based on the companies themselves. The highflying

stocks have always been companies which are fundamentally better than the rest. As an investor

 you don¶t have to try and beat the market all by yourself. You beat the market by investing in

companies that outperform the market. The trick is finding companies that outperform at a

reasonable price. In the end Buffett spells it out pretty well, ³The key to investing is not assessing

how much an industry is going to affect society, or how much it will grow, but rather determining

the competitive advantage of any given company and, above all, the durability of that advantage.The products or services that have wide, sustainable moats around them are the ones that deliver

rewards to investors.´

So, our challenge is to determine the nature of today¶s market. Are bonds yields going higher or

lower. What do you believe is the direction of earnings²and do you believe that

today¶s price/earnings ratios are going to expand or contract?

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I believe the short term risk of lower interest rates are high, and my gut is that this establishes a

floor on equity valuations. However, Richard Berner, Morgan Stanley¶s Chief Economist,

and Goldman Sach¶s Chief economist, JanHatzius, are in significant disagreement the most

significant threat to our investment and economic future.

This is why we believe that fixed index annuities, considered by many to be a new asset class,represent a terrific opportunity. Investors can participate in interest ratecredits which are

related to stock market performance, so when the market increases, the fixed interest credits to

the annuity increase. However, and for many this is the key point, if the market tumbles, the

owner of a fixed index annuity contract has a guarantee of principal. There can be no decline in

the investor¶s principal account.

The markets have suffered substantially over the past decade²achieving little nominal returns

and achieving significant real return losses. The market is significantly more reasonably priced

than it was in 2000, and depending upon earnings and interests, it could expand or contract from

here. If this level of market participation is appropriate, then there are numerous

options. However, if your key goal is short term accumulation with both principal risk and thepotential for credited interest rates above todays¶ CD rates, then you should look at fixed index

annuities.