Stipends Disbursement through Easypaisa

for Girl Students in PunjabPESRP (PMIU), Punjab Education Department

(Funded by The World Bank)

(September -2013)

Introduction PESRP

Under Punjab Education Sector Reform Program, Government of Punjab offers cash stipends to girls of grades (6-10) of government schools in selected districts with the objectives of improving enrollment, increasing retention, reducing gender disparities and enhancing female prestige. Annually, the program is distributing stipends worth Rs.1.5 billion to 380,000 girls enrolled in grades 6-10 in government schools in 16 out of 36 districts of Punjab. The beneficiary girls are given Rs. 2,400 per year, in four equal quarterly payments subject to the condition of 80% attendance rate during the period. The stipend program is being administered through district education administrations and delivered through government postal service system.

PESRP(PMIU)’s Stipend Disbursement Overview

PMIU is in the process of switching over the delivery mechanism from post office to branchless banking in 3 selected districts i.e. Muzaffargarh, Okara and Khanewal covering 28,000 girl students approximately in 44 selected schools.

Another pilot activity of the supplemental stipend pilot project (Phase-I) has been started in 68 selected schools from April, 2013 for disbursement of the Jan-March,2013 quarter. The incentive package for supplemental stipend Phase-I Programme is to increase the stipend from Rs.600 to Rs.900 for girls in grades 6-8, and Rs.600 to Rs.1200 for girls in grades 9-10. For Phase-I, 68 schools were selected by World Bank across six tehsils (Darya Khan, KallurKot, Mankera, Kasur, KotRadhaKishan, and Chunian) in two stipend districts i.e. Bhakkar and Kasur. Apart from the above said pilot activities, PMIU is successfully distributing the stipends to the eligible girls students of the government schools in 16 districts of the Punjab.

Pilot Project with easypaisa

PESRP has signed an agreement with

easypaisa for the pilot project of stipends

disbursement to girls students in 3 districts of Punjab i.e Okara, Muzaffargarh and

Khanewal.

In pilot there would be around 23,000 female students

(beneficiaries) will be disbursed

approximately PKR 32 million within

the month of September 2013.

Pilot will run for 2 quarters

disbursements. If successfully

executed, we are looking at an ongoing

disbursement to a huge student base

each quarter.

There were 44 schools selected in the these

districts for a pilot run.

Training Plan in 3 Districts of Punjab

Okara

•20 Selected schools in Okara, Renala & Depalpur

Muzaffargarh

•12 Selected schools in Muzaffargarh, Ali Pur & Kot AdduKh

anewal

•12 Selected schools in Khanewal, Kabir wala & Mian Chano

Training Plan in 3 Districts of Punjab

• Activity commenced on 4th Sep-13, easypaisa team (FS Sales, FS S&D and Franchise) met with DMO for an introduction with the team and to brief & align with the training plan

• Team visited DMO’s offices in 3 districts i.e Okara, Muzaffargarh and Khanewal

Districts Wednesday 04-09-13 Thursday 05-09-13 Friday 06-09-13 Monday 09-09-13 Tuesday 10-09-13 Wednesday 11-09-13 Thursday 12-09-13

OkaraMeeting with DMO and TOT session at Okara Franchises

8 Schools in Okara & surroundings

8 Schools in Depalpur & surroundings

4 Schools in Depalpur, Renala & surroundings

MuzaffargarhMeeting with DMO and TOT session

at Muzaffargarh Franchises

4 Schools in Muzaffargarh &

surroundings

4 Schools in Kot Addu &

surroundings

4 Schools in Ali Pur & surroundings

Khanewal Meeting with DMO TOT session at

Khanewal Franchise

4 Schools in Khanewal&

surroundings

4 Schools in Kabirwala & surroundings

4 Schools in Mian Chano &

surroundings

Training Schedule

Training Plan in 3 Districts of PunjabDMOs, TOT session was

conducted where FS Sales trained the FS franchise

resource to further train the students in each schools

3 TOT sessions been conducted in each

franchise location and also one combined session in

TP’s Multan Office

All sessions were very informative and innovative

where everyone had shared his/her idea to

facilitate students and to make the process easy to

understand

Trainings in schools started on 9th Sep-13 and completed successfully by 12th Sep-13 in

all 3 districts

There were 44+ sessions been conducted in all schools where around 23,000+ students been

trained for stipend withdrawal process

Sessions for schools staff were also conducted to get

awareness regarding the new stipend disbursement

project

Communication Plan & Marketing Material

To create awareness and make it more convenient to

students, special handouts(flyers) were designed and printed to

support the training activity

Posters were also printed and

placed at each easypaisa shop in

the pilot area

An awareness SMS will also be

sent to guardians

/parents mobile numbers before

the stipend disbursement

Guardians will also get a

confirmation SMS right after the

successful stipend amount

is disbursed

Stall/Counter activity at each school is also

planned during the disbursement

day to facilitate student’s

guardians/parents

Guardians/Parents can also get the stipend

amount from the EP counter at

school’s premises

Communication Plan & Marketing Material

Training Highlights

Training Highlights

Training Highlights

Marketing Mix Product

•Launch a service to allow Easypaisa customers to invest in the smallest denominations of gold in a flexible manner•Any person holding a CNIC would be able to bur or sell gold•OTC buy and sell transactions will be mapped against the customers CNIC•All transactions will be done on current spot rates

Price

•The customer will be charged a transaction fee based on the amount they invest or withdraw as a result of the transaction•Different price points for different investment slabs

Distribution

• Easypaisa Mobile Account•Easypaisa Retail Network•Tameer Bank Branches and sales and service centers

Promotion

•Promotion plans revolving around different ATL and BTL activities

THANKYOU