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© PureCircle Limited 20122
PureCircle offers an innovative portfolio of stevia ingredients and formulation solutions
High purity stevia sweeteners and combinations to naturally reduce calories without sacrificing taste
PureCircle AlphaReb A 97
SG95
Flavour and sweetness enhancers that offer synergies with stevia sweeteners
and clean labeling options
NSF-01New Flavour Ingredients
Be assured that your portfolio will benefit from access to continuous natural innovation
© PureCircle Limited 20123
Stevia 3.0™: Customized solutions
Superior taste profile
Flavours and Sweeteners
Deeper reduction levels
Optimal ingredient
blends
Stevia 2.0: High purity Reb A
Consistent product Improved tasteScalable calorie
reduction
Stevia 1.0: Stevia extract
Uncharacterized Variable Low purity
The next generation of stevia: Stevia 3.0™
PureCircle is pioneering the next generation of stevia solutions through unmatched innovation:
SG95 PureCircle Alpha Stevia-Sucrose New Flavour products Combinations of stevia
ingredients
© PureCircle Limited 20134
How can Stevia 3.0 help optimize your formulations?
• A range of proprietary ingredients and customizable ingredient combinations to deliver the optimal taste and caloric reduction for your specific application
• Superior taste profile with more rounded sweetness
• Deeper calorie reductions through ingredient synergies
Stevia 3.0 blends are application specific and dependent on:
• Application
• pH
• Flavour system
• Extent of calorie reduction
The next generation of stevia: Stevia 3.0™
© PureCircle Limited 20125
Composition• Combination of nine steviol
glycosides
Sweetness Intensity• 220 times sweeter than sugar
Performance• Rounded natural sweet taste
when used with sugar• Works well in blends in delicate
flavor systems, high potential in savoury/complex flavour systems
Key Application• Complex flavour systems
(chocolate, coffee, etc.)• Savoury systems (sauces, etc.)
SG95
© PureCircle Limited 20126
Composition• Single glycoside purified to high
concentrations
Sweetness Intensity• 290 times sweeter than sugar
Performance• Delivers upfront sweetness
• Moderate to high sweetness replacement due to high sweetness maximum
Key Application:• CSDs
• Juices
• Flavored waters0.0
5.0
10.0
0.00 0.30 1.00 1.30 2.00 2.30 3.00 3.30 4.00 4.30 5.00
Inte
nsi
ty
Time (min.sec)
Sweetness
Alpha Reb-A
Reb A 97
Delivers upfront
sweetness
© PureCircle Limited 20127
Composition
• Proprietary combination of steviol glycosides
Sweetness Intensity
• 260 times sweeter than sugar
Performance
• Cleanest taste profile with reduced linger/bitterness
Key Application:
• Delicate /lightly flavored systems (flavored waters, etc.)
PureCircle Alpha
0.0
5.0
10.0
0.00 0.30 1.00 1.30 2.00 2.30 3.00 3.30 4.00 4.30 5.00
Inte
nsi
ty
Time (min.sec)
Sweet Aftertaste
Alpha Reb-A
© PureCircle Limited 20128
Sensory Profile: Reb A vs. Alpha vs. SG95
Reb A and Alpha can achieve similar
sweetness
Alpha and SG95 have significantly
less Anise (licorice) notes than Reb A
© PureCircle Limited 20139
Time-Intensity (Aftertaste) Profile of Stevia
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
0.00 0.30 1.00 1.30 2.00 2.30 3.00 3.30 4.00 4.30 5.00
Inte
nsi
ty
Time (min.sec)
Sweet Aftertaste
Alpha SG-95 Reb-A
Key Insights:• PureCircle Alpha provides a lower
sweet aftertaste, and can provide a similar sweetness to Reb A with a significant reduction in sweet linger.
• Reb A provides higher initial sweetness
• SG-95 has delayed sweetness but more rounded profile
• Time intensity profiles are being used to create stevia blends that optimize sweetness profiles and minimize negative attributes such as bitter and metallic
n=6, trained panel
© PureCircle Limited 201210
0% Taste Parity with Sugar and Caloric Reduction 100%
SG 95/NSF-01
SG95
Alpha/SG95/NSF-01
Alpha
SG95/Alpha
Reb A/NSF-01
Reb A
Next generation of sweetness
Alpha/NSF-01
© PureCircle Limited 2013© PureCircle Limited 2013
Time (seconds)
Inte
nsi
ty (
%SE
)
Relative Time-Intensity Profiles
of Stevia Sweeteners
© PureCircle Limited 201312
• Start with the sweetness factor charts
• They serve as a guide, and will be application specific
• Taste each sweetener individually to determine profile contributions
• Blend accordingly to best match sweetness and flavour
• Use stevia solutions for development for accuracy and quickness
• Be mindful of steviol equivalents
• Optimize stevia, then acids, then flavours, and lastly modifiers
Stevia 3.0™ Development Approach
Tertiary Sweetener (Caloric or
non-Caloric)
Primary Sweetener
Secondary Sweetener
Mouthfeel Modifier (Bulking Agent)
Acid Profile
Flavour Modifier
© PureCircle Limited 201313
• Citrus:
• Reb A complements peely and bitter citrus flavors
• SG95 complements juicy citrus notes
• Alpha can enhance or suppress depending on concentration
• Berry: Varies with fruit
• Tropical:
• Reb A enhances chemical notes
• SG95 and Alpha are complementary
• Orchard (apple, pear): SG95 is complementary
• Earthy/Herbal:
• Reb A enhances bitter, roasted and earthy notes
• SG95 maintains (complementary)
• Alpha suppresses roasted and earthy notes (smooth or flatten profile)
Stevia 3.0™ Development Approach: Flavour Synergies
Tertiary Sweetener (Caloric or
non-Caloric)
Primary Sweetener
Secondary Sweetener
Mouthfeel Modifier (Bulking Agent)
Acid Profile
Flavour Modifier
© PureCircle Limited 2013© PureCircle Limited 2013
Beverage Applications
• Acid and temperature stability
• Sweetness and flavour quality stable through shelf life
• Achieving desired sweetness levels with Reb A alone may be difficult in
some beverages
• The use of Alpha allows for greater sugar reductions with cleaner taste
• Blending small amounts of caloric or non-caloric sweetener provides
improved sweetness profiles
• Stevia shows excellent synergy with fructose, sugar and several polyols
• Acid blends (e.g. citric acid + malic acid or lactic) can contribute to a
better sweetness and flavour profile
• Salts can help achieve improved flavour profile (Na salts)
• Blending stevia sweeteners enables better preservation of flavours and
acids, and creates more sugar-like profiles
© PureCircle Limited 2013© PureCircle Limited 2013
Commitment to Sustainability
- Carbon & Water Footprint Study
- 2011 Sustainability Commitment
PureCircle Insights Group
- Proprietary research to drive new product concepts and messaging
Fully Integrated Supply ChainControl from leaf to finished product
Innovative SolutionsStevia solutions and natural flavors
PureCircle University
- In-house application support
Strategic Global PartnershipsLeading sugar and application companies
Stevia PureCircle Trust Mark
- On-pack education and strong base of trust
Global Stevia Institute
- Promotes accurate and consistent information about stevia
We Grow Joy CampaignConsumer resource for stevia education
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The PureCircle Advantage – Everything stevia100% dedicated to stevia development and success
Thank you! We appreciate your interest in PureCircle ingredients and look forward to assisting
with your upcoming projects.
PureCircle Australia:
Susan DenyerBusiness Manager – Australia & NZEmail: [email protected]: 61 418 484 962Web: www.purecircle.com