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The Power of Conversations
@StevenVBE
Isn’t it amazing?
@StevenVBE
It’s not about social media
@StevenVBE
It’s not about technology
@StevenVBE
Conversations build a reputation.
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You h ave l oads o f
Unused Conversation
Potential !
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Open your eyes & earsStart looking for your Unused Conversation Potential.It’s everywhere.
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Are they willing to HUG us?1Give hem stuff to talk
about2Take part in the
conversation3
Are they willing to HUG us?1Give hem stuff to talk
about2Take part in the
conversation3
Th e s e c re t?
ExtremeCustomerCentricity!
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Hey Steven,This is our world.Remember?
Your social media successdepends on your offline behavior
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Are they willing to HUG us?1Give hem stuff to talk
about2Take part in the
conversation3
Not: what should WE say.………………………………………….………..……………..…………………………………………
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What should otherssay about us?
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36M
Best ever
Let’s take it one step further…
7 350.000.000
Content does NOT equal campaign
Unused Conversation Potential:
Content………………………………………….………..……………..…………………………………………
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Content
Specific update, project or campaign
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Are they willing to HUG us?1Give hem stuff to talk
about2Take part in the
conversation3
cnn.comNovember 7, 2012
cnn.comNovember 7, 2012
The magic words:Train & facilitate
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The secret?Stay human
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The secret?Everybody has influence
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It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
It’s about INFLUENCE, not influencers
The secret?Random acts of kindness
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Never under estimatethe power of conversations
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Are they willing to HUG us?1Give hem stuff to talk
about2Take part in the
conversation3
Start now………………………………………….………..……………..…………………………………………
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48
Good luck!
@StevenVBeLinkedin.com/in/stevenvanbelleghem
www.Facebook.com/theconversationmanager