Upload
020611sm
View
226
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Â
Citation preview
Steve MacKenzie
Real Estate Broker
503-936-2958
www.johnlscott.com/stephenmackenzie
What does an Agent do for a Seller?
• Will enter into a listing contract to sell your house and serve as an expert
consultant to create the best experience for you.
• Will do a thorough evaluation to determine the correct price to sell the house
for, providing in-depth knowledge of homes and conditions.
• May recommend enhancements to your property that will make your home
more desirable to prospective buyers.
• Proactively identify seasonal, economic and local housing trends which may
affect market conditions.
• Will place the house, its features and pictures into the MLS database.
• Will market the house in a manner to gain maximum exposure.
• Will strive to understand your needs and work to ensure as many of them are
met as possible.
• Will communicate with each client according to his or her individual
preference.
• A REALTOR® will look for a buyer for your house.
• Once a buyer is found, your agent will negotiate on your behalf, keeping
your best interests in mind and serve as an advocate throughout the process.
• Will foster an amicable transaction between the buyer and the seller so that
all parties are satisfied.
• Anticipate issues that may arise and inform clients about how best to proceed
to resolve issues before they become problems.
• Clearly explain financial impacts of various options and recommend
solutions to clients.
• Coordinate the tasks of the real estate services providers involved with each
client’s transaction.
• Provide a smoother, less stressful real estate process for clients
• Protects clients from pitfalls many non-realtors are not aware of.
• Adheres to a stringent Code of Ethics on behalf of clients in all matters.
• Gets paid the agreed upon commission ONLY when the deal closes.
“My Goal is...
to provide the highest level of professionalism and
customer service to my clients, through hard work,
diligence and expertise”
About Me
I have been a resident of Hillsboro for my entire life,
and am a graduate of Hillsboro High School, as well
as the University of Oregon. I have been an active
member of the community as a Past President of the
Hillsboro Optimist Club and a charter member of the
Sunrise Rotary, as well as various school groups and
local theater and as a coach for numerous youth
sports. I have been married to my wife Tootie for 33
years and we have 2 wonderful, grown children.
For relaxation I enjoy fishing, golf, travel and
following the Oregon Ducks.
Beyond that, I enjoy my chosen profession, both for
the challenges in helping people through the process
and for the opportunity to establish new relationships.
See what past customers have to say�
“Steve was available whenever I needed anything. Excellent service!” ~Stephanie “Steve MacKenzie was both helpful and honest. We would recommend Steve to anyone in the market to buy or sell their property.” ~Sidney & Terence “Steve was great at his job! Friendly and he was always there to help with the sale ‘til the very end. He was always offering help and sold our home in a short time.” ~Don & Joann “Steve was very determined to find the right home for me. I appreciate all the work he did to get me into a perfect place!” ~Tasha “Steve worked very hard. I was very impressed.” ~Jonathan “Steve was positive, supportive and encouraging.” ~Ken & Celeste
My John L Scott website I can show any home, listed by any company
Factors That Affect the Value of Your Home
The Value of your home will ultimately be determined by the real estate
market. As prospective buyers research properties, they will quickly gain a
perspective of the relative value of different properties. When they are ready
to make an offer on a property, they consider the following key factors that
affect the selling price of your home…
Location Location is the single most important factor in determining the value of your
home.
Competition Prospective buyers compare your property against competing properties that
have similar features. Buyers will perceive value based upon properties that
have sold or are available in the local area.
Timing Property values are affected by the current real estate market. As the real
estate market cannot be manipulated, a flexible marketing plan should be
developed that analyzes the current marketing conditions and individual
features of the property.
Condition The condition of the property affects the price and speed of the sale. Since
prospective buyers often make purchases based on emotion, first impressions
are important. Optimizing the physical appearance of your home will
maximize the buyer’s perception of value.
Price Pricing your home property from the beginning is an important factor in de-
termining the length of time it will take to sell your home. Reviewing this
home marketing plan will assist you in determining the best possible asking
price.
FIVE RIGHTS MAKE A SALE:
HOUSE RIGHT
The overall condition of the home should be uncluttered, clean,
and organized at all times.
YARD RIGHT
Yards and walkways should always be well maintained
(mowed, trimmed, swept).
PRICE RIGHT
The key to a successful sale lies in correctly pricing the home
from day one.
MARKETING RIGHT
Compelling marketing is centered around the internet and en-
hanced by signage, flyers, and networking.
THE RIGHT REAL ESTATE SPECIALIST
Market knowledge, personalized service, and negotiating skills.
Prior to showing your house:
While your house is on the market:
� Get rid of clutter on shelves, countertops and closets. Consider packing seldom-
used items you don’t want to discard in boxes and storing them until you move.
� Put excess furniture and items that are showing wear in storage until you move.
� Rearrange the remaining furniture attractively. (Ask your agent or a friend to help
you decide what goes where).
� Wash and/or paint walls that are dirty or chipped.
� Wash blinds and clean curtains.
� Shampoo carpets.
� Fix leaky faucets and appliances that do not work.
� Get rid of junk that’s accumulated in your basement and garage. (You’ll have to do
this before you move anyway, so why not get a head start?).
� Consider having a yard sale.
� Keep the house clean. Tidy up, vacuum and dust daily, if possible, and do laundry
before it piles up.
� Keep a list of things to do and places to go while prospective buyers are viewing
your house.
� Cut or buy fresh flowers every few days.
� Bake cookies or a pie on the weekend mornings when you expect a lot of traffic, and
before open houses, to make your home more welcoming and cozy.
Prepare Your Home for Sale Checklist
If you are planning to put your house up for sale, here is a step-by-step checklist for de-cluttering your home.
In every room: � Remove all clutter � Clean the ceiling fan � Sweep the ceiling � Dust the walls from the top to bottom
� Dust the baseboards � Dust all furniture � Vacuum, mop and/or clean carpets
� Launder or vacuum the window treat-
ments
� Wash the windows
� Replace or repair damaged mini-blinds
� Replace blown light bulbs � Patch holes � Touch-up paint walls and trim
Additional items in the kitchen: � Box up all extra plates and serving pieces � Organize your spice rack and pantry
� Move appliances you seldom use to your
cabinets or pantry
� Scrub your sink � Change the drip pans on your stovetop � Clean the oven � Wipe down all appliances
� Make any necessary repairs
Other: � _____________________________
� _____________________________
� _____________________________
� _____________________________
Add’l items in the bathroom: � Scrub the shower � Clean the toilet � Remove toiletries from the counter and
tub
� Make any necessary repairs
� Have clean towels prepared for show
Add’l items in the bedrooms: � Remove excess books, magazines, and/
or toys
� Make beds (daily)
In the closets: � Remove seasonal items
� Organize loose items
� Move boxes to attic or storage
Outside: � Wash windows
� Check for rot and mildew
� Spot clean, if needed � Touch up paint, if needed � Sweep the front porch/stoop � Trim the lawn and hedges
� Place potted flowers around your front door
� Purchase a new welcome mat
TOOLS
FOR
MARKETING
YOUR
HOME
ALTOS PAGE
Basic Marketing Plan
My goals are:
1) To help you get your home sold and get you where you want to go on time.
2) To help put you in the strongest negotiating position possible.
3) To make it easier for you, and to reduce surprises.
Marketing Plan (not all will apply to every home)
1) I will help you get your house ready for sale, with ideas on repairs and staging.
2) I will assist you in pricing your home, based on a competitive market analysis.
This will help you set the best price on your home so it will sell within your
time frame.
3) I will enter your home into the Regional Multiple Listing Service (RMLS), to
be available to nearly 10,000 Realtors.
4) I will monitor the “hits” your home gets through the RMLS tracking.
5) I will create your home’s own individual website to give it a presence on the
internet.
6) I will place a sign on your property with a brochure box filled with full color
flyers.
7) I will place a lockbox on your property to increase showings and to provide an
electronic record of who has shown your home.
8) I will post your home on our PDX Haves and Wants which networks with other
Realtors through Facebook.
9) I will provide a “Homebook” to have in your home that will contain most of
the information a buyer will want to know about schools, utilities, HOA’s, etc.
10) I will put your home on our “Broker’s Tour” to allow touring agents an
opportunity to have a preview of your home.
11) I will (with your permission), hold your home open.
12) I will manage the details of your transaction to ensure that your contract closes
on time.
13) I will stay in contact with you, to answer any questions you may have and to
give you marketing updates.
14) I will review and present all offers and negotiate on your behalf.
15) I will open escrow, order a preliminary title report and assist with disclosures,
etc.
16) I will accompany you to your signing and guide you through it.
17) I will provide a list of recommended vendors for whatever your home may
need.
Home buyers find the vast majority of their homes
online, so it makes sense to have the largest internet
presence possible. Along with creating your property’s
own individual website, I will put it on the following
sites…
♦ RMLS.com
♦ JohnLScott.com
♦ All major real estate sites, including: Century 21,
Coldwell Banker, Keller Williams, Prudential, ReMax,
Windermere and more.
PLUS...
PDX HAVES & WANTS
on Facebook
Home sales report
Home Act/Pen report
Why John L. Scott Real Estate?Why John L. Scott Real Estate?Why John L. Scott Real Estate?Why John L. Scott Real Estate? The numbers speak for themselves...The numbers speak for themselves...The numbers speak for themselves...The numbers speak for themselves...
Why John L. Scott Real Estate…?