Stefanie Miller & Holland MillsTomTom Territory Training Managers

TomTom Personal Navigation Devices

Did you know… that 30 million people around the world have

purchased a TomTom PND, and over 45 million PNDs are powered

by our digital maps?

Source: NPD June 2009

Revenue now in the realm of TV & Audio

Continued Growth Means PNDs are 5th Largest CE Retail Category

TomTom Has the Best Maps, the Most Up-to-Date Maps and the Best Routing

TomTom Continues to Innovate the Core Benefits of Navigation

Best Maps – TeleAtlas Maps

– 30 Day Latest Map Guarantee

Most Up-to-Date Maps – TomTom MapShare™

Best Routing – IQ Routes™ Technology

TomTom’s Innovations Focus on: The Best Maps

Base map

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Base map

Map Share

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IQ Route

Map Share

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6 min6 min

9 min9 min

7 min7 min

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20 km/h

30 km/h

sIQ Routes

200 countries and territories

Over 19.2M miles of roads and over 25.9M Points of Interest

Data collected from over 50,000 sources – and input from actual map users

Top 4 global Internet mapping and routing websites use Tele Atlas maps

(including Google)

Maps in TomTom PNDs are same maps that route most 911 calls

Dept of Transportation (DOT) and Dept of Energy (DOE) use Tele Atlas maps to

route critical shipments

Tele Atlas Base Maps Offer Superior Coverage and Content

Base map

Map Share

TomTom’s Innovations Focus on: The Most Up-to-Date Maps

Base map

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Base map

Map Share

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Base map

IQ Route

Map Share

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A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

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sIQ Routes

Base map

IQ Route

Map Share

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A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

s

Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

sIQ Routes

Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

sIQ Routes

Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

s

Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

sIQ Routes

The Importance of Map Share™

Map errors & omissions: #1 consumer complaint for years

Map Share completely changes the game–Users can report errors immediately on the device–Instant gratification: many errors fixed instantly–Leverages the community – users benefits from everyone's changes

New input every day:–500K new users/month–6.7M reports received…including:

•650K+ roads blocked/unblocked•320K+ road crossing or rotary mix-ups

Base map

Map Share

The Power of Community 6.7 Million

ToApril 2009

1,500

Total July 2007

Base map

Map Share

The Map Share CommunityThousands of map improvements

submitted every day

TomTom’s Innovations Focus on: The Best Routing

Base map

1

Base map

Map Share

2

3

Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

sIQ Routes

TomTom IQ Routes™ Technology

Did you know... that to avoid traffic, 71.2 percent of Americans change their route depending on the time of day they travel?

TomTom IQ RoutesTM

Ensures You Always Drive Like A “Local”

The Importance of IQ Routes™ Technology

Manufacturers use estimates based on posted speed limits – seldom consistent with “real world” travel time or best routes

Calculating each part of the journey always changes, based on:– Speed bumps, traffic lights, school buses, traffic

IQ Routes uses historical “real-world” speed data– 100M+ road segments to cover very minute, every day

TomTom has 30M end users worldwide– Opt-in stats data provided automatically and anonymously

– Data collection began in 06, 76% consumer participation to date

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Best Buy Product Line Up

Best Buy Product Lineup

3.5”

5.0”

4.3”20% Bigger

40% Bigger

Introducing the TomTom XXL!

New features– 5.0” Screen

– AVAILABLE MID-OCTOBER

– MSRP $299

Plus all the features of the 340•S including:

– Maps of US, Canada & Mexico

– 7 Million Points of Interest

– IQ Routes™ Technology

– Advanced Lane Guidance

– Spoken Street Names

– TomTom Map Share

– 30 Day Latest Map Guarantee

TomTom XXL 540•S – 5.0” Touchscreen

22

The New TomTom GO 340•S LIVE

TomTom XL 340•S LIVE

New features– LIVE Services

– Covers 30% more markets – Traffic feeds 40-100 x faster

– AVAILABLE MID-OCTOBER

– MSRP $299

Plus all the features of the XL 340•S including:– Maps of US, Canada & Mexico – 7 Million Points of Interest – IQ Routes™ Technology– Advanced Lane Guidance – Spoken Street Names – TomTom Map Share– 30 Day Latest Map Guarantee

TomTom XL 340•S LIVE

Thank You

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TomTom One 140S