BMW i - THE FUTURE OF SUSTAINABLE ANDINDIVIDUAL MOBILITY.

Steen BluhmSales Director, BMW Denmark

GLOBAL TRENDS DRIVING THE FUTURE OF SUSTAINABLE MOBILITY.TAKING AN OUTSIDE-IN APPROACH TO DEFINE DRIVING FACTORS.

Customer ExpectationsChanging values

Politics and RegulationsCO2 - and fleet regulations,

Restrictions on imports

EconomicsShortage of resources, increase in the price of fossil fuels

CultureSustainable mobility as part of a modern urban lifestyle;

assumption of social responsibility

EnvironmentClimate change and the subsequent effects

UrbanisationBy 2030, over 60 % of world population

will live in cities

DRIVING FACTORS

BMW GROUPSTRATEGY NO. 1

Dynamics Efficiency

NEW SUB BRAND BMW I.

BMW I PERFECTLY BALANCES THE BMW BRAND PORTFOLIO.

LINEAR EXTRAPOLATION IS THE WRONG RESPONSE TO THE CHALLENGE!WE ARE AT A POINT OF ICONIC CHANGE.

During the iconic

change we will continue

offering a range of drive

systems in parallel.

ICONIC

CHANGE

E-mobility

Hybrids

Combustion

Engines

Today Tomorrow

FURTHER REDUCTION OF CO2 EMISSIONS THROUGH A STRATEGY INVOLVING BOTH EVOLUTION AND REVOLUTION.

Evolution

Efficient combustion engines Innovative technologies

Revolution

Alternative drive trainsMobility services

MINI E (2009-2012) BMW ActiveE (2011-2014) BMW i3

THE MINI E AND BMW ACTIVE E SERVE AS KEY LEARNING PROJECTS FOR THE BMW I3 (MEGACITY VEHICLE).

USE OF

RENEWABLE

ENERGY

MARKET-

POTENTIAL

TRANSFER

SCENARIOSUSER BEHAVIOUR ACCEPTANCE

DEMANDS OF E-INFRASTRUCTURE

STRENGTHS AND

WEAKNESSES

2013

New electric drivetrain

Production concept of the future

New vehicle concepts

New materials and recycling

Pioneering design New customersNew

processesEmployees

BMW i – a holistic approach

BMW i. BORN ELECTRIC – A HOLISTIC APPROACH WHERE SUSTAINABILITY DEFINES THE ENTIRE PRODUCT LIFE CYCLE.

AN EXTREME LIGHTWEIGHT VEHICLE DUE TO ITS LIFE-DRIVE ARCHITECTURE AND CFRP MATERIAL.

Moses Lake,

Washington State

Carbon Fibre

JV

JV

Wackersdorf

CFRP alignment + recycling

CFRP FabricationMCV Assembly

Leipzig

Hydro-electric power supplies the

energy used in the Moses Lake plant.

Wind power supplies energy for the CFRP

fabrication in the Leipzig, Landshut, and

Wackersdorf plants.

50% LESS CO2 (EQUIVALENT) EMISSIONS IN BMW i CFRPPRODUCTION COMPARED TO CONVENTIONAL CFPR PRODUCTION.

– 70% water– 50% energy 100%

renewable energy

PRODUCTION OF BMW I MODELS IN LEIPZIG IS SETTINGBENCHMARKS IN THE AUTOMOTIVE INDUSTRY.

25% OF THE WEIGHT OF THERMOPLASTICS USED ISREPLACED BY RECYCLED/RENEWABLE RAW MATERIALS.

Renewable raw materialsPET Bottles Recycled Aluminium

• 0-100 km/h = 7,2 s = MINI Cooper S

Niveau

• 0-60 km/h = 3,7s = BMW M3 Niveau

• Weight (DIN) = 1.195kg = 250-550 kg

less than conventional EVs

• Stabel raneg of up to 160km ;

300 km with the Range Extender

• Turning circle = 9,8m

BMW i3 – THE MOST PROGRESSIVE CONCEPT FOR URBAN MOBILITY.

THANK YOU VERY MUCH.