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STEEL PERSPECTIVES FOR THE
AUTOMOTIVE INDUSTRY
P. Blain – OICA President May 31st 2012
Patrick BLAIN - OICA President - Steel & Automobile
Patrick BLAIN - OICA President - Steel & Automobile
Introduction
“You can have it any color, as long as it’s black.” H. Ford
Introduction
Patrick BLAIN - OICA President - Steel & Automobile
Taub et al, 2007
Introduction
Safety
Performance
Price
Production Material
Choice
Patrick BLAIN - OICA President - Steel & Automobile
Introduction
Patrick BLAIN - OICA President - Steel & Automobile
Automotive Steel Consumption Outlook
Production Trend
Consumption Trend
Alternatives
Strategic Objectives Patrick BLAIN - OICA President - Steel & Automobile
Production Trend 2000-2020
Patrick BLAIN - OICA President - Steel & Automobile
0,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
2000 2005 2010 2015 2020
Millio
n u
nits
World Automotive Production & Forecast
Production by World Regions
Patrick BLAIN - OICA President - Steel & Automobile
0
10
20
30
40
50
60
2000 2005 2010 2015 2020
Automobiles Production (million units)
European Union (27) Europe (others) North America South America Asia (except China Japan & S.Korea) China Japan S. Korea
Mass Trend 2000-2020
Patrick BLAIN - OICA President - Steel & Automobile
1400
1450
1500
1550
1600
1650
1700
2000 2005 2010 2015 2020
Mass
(kg)
Average Vehicle Mass - Data & Projection
2009
Composition
Patrick BLAIN - OICA President - Steel & Automobile
2011 2020 - Estimation
Average European material weight distribution
Steel Consumption Trend
Patrick BLAIN - OICA President - Steel & Automobile
0
20000
40000
60000
80000
100000
120000
140000
2000 2005 2010 2015 2020
Thousa
nds
of
tons
World Automotive Steel Demand
Steel Demand by Regions
0 10 20 30 40 50 60 70 80 90 100
2000
2005
2010
2015
2020
Share in steel demand for automobiles of the different regions
European Union Europe (others)
North America South America
Asia (except China Japan & S.Korea) China
Japan S. Korea
Mass reduction strategies
3 Technical paths to reduce mass:
Reduce thickness (e)
Reduce material density (ϱ)
Reduce Surface (S)
Patrick BLAIN - OICA President - Steel & Automobile
Mass = e.S.ϱ
ϱ
Source: Ducker Worldwide
Priorities
Patrick BLAIN - OICA President - Steel & Automobile
Potential savings ~50-70kg
Potential savings ~150kg
Potential savings ~200kg
Use all the
potential of
steel
technology
Use more
Aluminum
Study the
possibilities
Practicality of implementation
Research & Development
Patrick BLAIN - OICA President - Steel & Automobile
Source: Goede et al.
Source: PSA Peugeot-Citroën
Recycling & Circular Economy
Patrick BLAIN - OICA President - Steel & Automobile
Suppliers
Car Manufacturers
Sales & After Sales
Energy Recovery & Landfill
Mining & Material
manufacturing
ELVs
Users
CONCLUSION
1. Weight of cars & Steel incorporation are
decreasing
2. Stable Steel Demand
3. Multiple mass-optimization strategies
4. Design of new steel grades and recycling
Patrick BLAIN - OICA President - Steel & Automobile
THANK YOU.
Steel Perspectives for the Automotive Industry
Patrick BLAIN - OICA President - Steel & Automobile - May 31st 2012
‘Nothing is impossible, particularly if it is inevitable’
Weight Contributors
Patrick BLAIN - OICA President - Steel & Automobile
Detailed Composition
64% 7%
5%
2%
1%
21%
Average 2010 car mass composition
Steel Non Ferrous metals Fluids Glass Others Plastics
2011 2020
Patrick BLAIN - OICA President - Steel & Automobile
Security & Mass Reduction
From U.S. EPA and NHTSA:
Patrick BLAIN - OICA President - Steel & Automobile
Downsizing vs Mass Reduction
Downsizing Mass reduction
Patrick BLAIN - OICA President - Steel & Automobile Lutsey 2010.