Staying Professional in the Staying Professional in the Electronic Market Place:Electronic Market Place:

Managing Your On-Line PersonaManaging Your On-Line Persona

Vic Massaglia and Laura Diercks

AgendaAgenda

On-Line PersonaOn-Line Persona– Introduction to Social NetworkingIntroduction to Social Networking– BlogsBlogs– Social Networking SitesSocial Networking Sites

ConsiderationsConsiderations– ProfessionalismProfessionalism– Student ThoughtsStudent Thoughts

DiscussionDiscussion

‘‘Gotta Feel Connected’Gotta Feel Connected’

Worldwide ConfessionalWorldwide Confessional

““We think that confession is good for the We think that confession is good for the soul, and this no longer means whispering soul, and this no longer means whispering to a priest in a dark booth. It means to a priest in a dark booth. It means telling everyone about your experiences telling everyone about your experiences and feelings, no matter how distasteful.”and feelings, no matter how distasteful.”

-- -- Generation Me, Generation Me, by Jean Twengeby Jean Twenge

What are we What are we doingdoing in there?in there?

Good stuff…Good stuff… SocializingSocializing Learning social rulesLearning social rules Decorating profilesDecorating profiles Exploring identityExploring identity Writing blogsWriting blogs Writing software Writing software

codecode Risk assessmentRisk assessment DatingDating NetworkingNetworking

Discovering musicDiscovering music Producing & editing Producing & editing

videosvideos Discussing interestsDiscussing interests Social & political Social & political

activismactivism Keeping in touch Keeping in touch

with friends long-with friends long-termterm

Buying/SellingBuying/Selling Job searching Job searching

What are we What are we doingdoing in there?in there?

Neutral or bad stuff…Neutral or bad stuff…

Seeking validationSeeking validation Competing in a Competing in a

popularity contestpopularity contest Venting/complainingVenting/complaining Showing offShowing off DatingDating

Bullying Bullying DefamingDefaming Pulling pranksPulling pranks Getting evenGetting even ImpersonatingImpersonating StalkingStalking

BlogsBlogs

Site MeterSite Meter

Second LifeSecond Life

http://www.youtube.com/watch?v=aFuNFRie8wAhttp://www.youtube.com/watch?v=aFuNFRie8wA 1,682,527 people logged on in the last 60 days Mostly 25-34 year olds 60 schools and universities

– Harvard -Pepperdine– Ohio University -Stanford– Vassar -NYU

Businesses– 20th Century Fox -Adidas Reebok– Dell -Disney– Mazda -Wells Fargo

Social Networking Social Networking SitesSites

NumbersNumbers

Age MySpace FaceBook Friendster Xanga

Total Users (192,000,000) (34,000,000) (29,100,000) (40,000,000)

12-17 11.9% 14% 10.6% 20.3%

18-24 18.1% 34% 15.6% 15.5%

25-34 16.7% 8.6% 28.2% 11%

35-54 40.6% 33.5% 34.5% 35.6%

54+ 11.0% 7.6% 8.1% 7.3%

However! Miss New Jersey!However! Miss New Jersey!

HEADLINE: “New Naughty Miss New Jersey Photos HEADLINE: “New Naughty Miss New Jersey Photos Surface”Surface”

http://www.msnbc.msn.com/id/19725822/

"These pictures were meant for my friends and myself." Amy Polumbo responds to viewers' questions on TODAY

These sites can be good too!These sites can be good too!

Finding a job on MySpaceFinding a job on MySpace Finding a roommate on FacebookFinding a roommate on Facebook

So What Can I Do?So What Can I Do?

Be aware of your online personaBe aware of your online persona– Google yourself-what comes up?Google yourself-what comes up?– Google AlertGoogle Alert– Search Blogs for your nameSearch Blogs for your name

TechnoratiTechnorati Ice RocketIce Rocket Google Blog Search Google Blog Search ZuulaZuula Blog Search Engine Blog Search Engine

U of M Students PolledU of M Students Polled

22ndnd and 3 and 3rdrd year Law Students year Law Students 22ndnd year CSPP Students year CSPP Students Psych undergradsPsych undergrads

Student UseStudent Use

U of M studentsU of M students::– Primarily for Primarily for personalpersonal use-to stay in use-to stay in

contact with friends and family contact with friends and family – FacebookFacebook and and MySpaceMySpace most popular most popular– Security settings used to limit profilesSecurity settings used to limit profiles– Lewd pictures and excessive alcohol use Lewd pictures and excessive alcohol use

seen as inappropriateseen as inappropriate– Do Do NOTNOT think employers should be think employers should be

involvedinvolved

Student OpinionStudent Opinion

Might be ok for student to initiateMight be ok for student to initiate Reserve “friendships” for peersReserve “friendships” for peers

– Different with TA’s because closer in ageDifferent with TA’s because closer in age– ““too much one-way self-disclosure”too much one-way self-disclosure”

– ““inappropriate to be "friends" with some but not all of your students if inappropriate to be "friends" with some but not all of your students if you're grading their tests and papers, like preferential treatment” -U you're grading their tests and papers, like preferential treatment” -U

of M Seniorof M Senior ““We are friendly, but not friends “-We are friendly, but not friends “-U of M grad U of M grad

studentstudent

Favor e-mailing if they want to stay in contactFavor e-mailing if they want to stay in contact

What are you doing?What are you doing?–Personal UsePersonal Use–Professional UseProfessional Use

What's the best option?What's the best option?

Business as UsualBusiness as Usual

Proactive StrategyProactive Strategy

DiscussionDiscussion

Where do you fall on the spectrum???Where do you fall on the spectrum??? What should be advising our students?What should be advising our students?

Personal Personal ---------------------------------------------------- Professional Professional

Discussion/Questions?Discussion/Questions?

Let’s Continue the DiscussionLet’s Continue the Discussion

Victor C. Massaglia, M.A.Victor C. Massaglia, M.A.Career AdvisorCareer AdvisorCareer & Professional Development CenterCareer & Professional Development CenterUniversity of Minnesota Law SchoolUniversity of Minnesota Law SchoolMondale Hall - Room 96Mondale Hall - Room 96229 19th Avenue South229 19th Avenue SouthMinneapolis, MN 55455Minneapolis, MN 55455P: 612/626-8108; F: 612/626-7720P: 612/626-8108; F: 612/626-7720www.law.umn.edu (website)www.law.umn.edu (website)https://law-umn-csm.symplicity.com/ (Link for https://law-umn-csm.symplicity.com/ (Link for students & employers)students & employers)http://blog.lib.umn.edu/lawcso/vocare/ (blog) http://blog.lib.umn.edu/lawcso/vocare/ (blog)

Special Thanks to…Special Thanks to…

U of M StudentsU of M Students Dana Bartocci, Esq. and Nora Klaphake, Esq. at Maslon Dana Bartocci, Esq. and Nora Klaphake, Esq. at Maslon

Edelman Borman & Brand L.L.P.Edelman Borman & Brand L.L.P. Laura Diercks (student)Laura Diercks (student) Alicia Hudelson (student)Alicia Hudelson (student) Jessica Beerbower (student)Jessica Beerbower (student) Ivan Ludmer (student)Ivan Ludmer (student) Darcy Sherman (student)Darcy Sherman (student) Bree Richards (student)Bree Richards (student) Anne Collier Co-Director BlogSafety.com Anne Collier Co-Director BlogSafety.com Susannah DiamondSusannah Diamond

Lecturer, Creative DevelopmentLecturer, Creative DevelopmentLearning and Teaching InstituteLearning and Teaching InstituteSheffield Hallam UniversitySheffield Hallam University